The Hartford Financial Services Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Hartford Financial Services Group Inc. is a provider of insurance and wealth management services for consumers and businesses.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Hartford Plz, Hartford, CT 06155
Tel: (860) 547-5000
Fax: (860) 547-2680
Website: https://www.thehartford.com/
General Email: media.relations@thehartford.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1810

EMPLOYEE COUNT

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ANNUAL SALES

$18,300,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $18,300 $18,377 $18,614 0% -1%
Gross Profit $6,949 $7,602 $7,809 -8% -2%
Operating Income $804 $1,978 $1,699 -59% 16%
Net Income $896 $1,682 $798 -46% 110%
Gross Margin 37% 41% 41%
Operating Income Margin 4% 10% 9%
Net Income Margin 4% 9% 4%
Cash and Cash Equivalents $882 $448 $399
Total Debt $5,468 $5,634 $6,565
Total Assets $223,432 $228,348 $245,013
Total Liabilitites $206,529 $210,706 $226,293
Stakeholder's Equity $16,903 $17,642 $18,720

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
5% = 4.9% x 0.1 x x 13.2 x

CORPORATE FAMILY [1]

COMPETITORS [57]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [71]

Tel: (860) 547-5000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Chief Financial Officer

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Assistant VP, CMO, Chief Communications Officer, Middle Market & Specialty Commercial

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CMO & Chief Communications Officer

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Chief Investment Officer & President, Talcott Resolution & HIMCO

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Chief Underwriting Officer, Property & Casualty Business & EVP

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Chief Underwriting Officer, Property & Casualty

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Chief Medical Officer

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Chief Digital Officer

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Chief Claims Officer

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Chief Strategy & Ventures Officer

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President, Group Benefits Division & EVP

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CEO, Communications & VP, Internal

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General Counsel & EVP

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Treasurer & SVP

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Treasurer & SVP, Investor Relations

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EVP, Operations & Technology

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EVP, Middle Market

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Sr VP-Personal Lines Direct & Agency Bus

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SVP, 529 Plans & Digital Marketing

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Senior Vice President

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Managing Director, Middle Market

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VP & Head, Digital, Enterprise Claims

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VP & Head, Energy

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VP & Head, Sales & Distribution

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VP, Integrated Marketing

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VP, Corporate Sustainability

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VP, Risk Engineering Organization

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VP, Marketing Analytics & Media Execution

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VP, Diversity & Inclusion

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VP, Marketing & Sponsorship

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Assistant VP, Marketing & Head, Digital, Small Commercial

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Senior Director, Media Planning & Head, Data Analytics, Small Commercial

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Head, Middle Market Field Sales & Execution

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Head, Personal Lines & Small Commercial

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Head, Financial Institutions & Diversified

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Head, Sales Operations

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Head, Personal Lines Agency Sales

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Head, Western Division

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Head, Accident & Health

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Assistant VP, Executive Communications, Program & Event Management

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Assistant VP, Sales Partner Engagement & Automation

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Assistant VP, Digital

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Marketing Director

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Marketing Director

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Director, Integrated Marketing, Content Marketing Strategy

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Director, Internal Digital Content & Collaboration

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Director, Marketing Program, The Hartford Insurance Group

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Dir-Small Comml Digital Mktg

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Director, Social Enablement

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Director, Media Relations

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Director, Small Commercial Marketing

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Director, Executive Engagement

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Assistant Director, Digital Media

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Assistant Director, Business Development

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Assistant Director, Broad Media

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Assistant Director, Conference Planning

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Assistant Director, Media & Public Relations

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Assistant Director, Digital Marketing

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Operating Manager

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Marketing Manager

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Manager, Public Relations

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Manager, External Communications

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Specialist, Strategic Claim Management

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Senior Copywriter

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Assistant Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Saint Louis, MO

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Carlsbad, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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