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| ADVERTISER | Q2 2017 | Q1 2017 | CY 2016 | CY 2015 | CY 2014 | CY 2013 | Y/Y Test GROWTH |
|---|
GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
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| ADVERTISER | Q4 2016 | Q3 2016 | Q2 2016 | Q1 2016 | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 |
|---|
GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
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The Hartford Financial Services Group, Inc.Financial Services |
This profile last updated 9/22/17. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
BUSINESS SUMMARY
The Hartford Financial Services Group Inc. is a provider of insurance and wealth management services for consumers and businesses.
Note: Business Summary has been adapted from the Company's website.
Address:
1 Hartford Plz, Hartford, CT 06155
Tel: (860) 547-5000
Fax: (860) 547-2680
Website: https://www.thehartford.com/
General Email: media.relations@thehartford.com
EMAIL PROFILE
STATISTICS
FOUNDED
1810
EMPLOYEE COUNT
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ANNUAL SALES
$18,300,000,000
TOTAL ANNUAL AD SPEND ?
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FINANCIALS
Note: All Figures in Millions, for the month ended December.
| FINANCIAL STATEMENT SUMMARY | 2016 | 2015 | 2014 | 2016 CHANGE | 2015 CHANGE | ||
|---|---|---|---|---|---|---|---|
| Revenue | $18,300 | $18,377 | $18,614 | 0% | -1% | ||
| Gross Profit | $6,949 | $7,602 | $7,809 | -8% | -2% | ||
| Operating Income | $804 | $1,978 | $1,699 | -59% | 16% | ||
| Net Income | $896 | $1,682 | $798 | -46% | 110% | ||
| Gross Margin | 37% | 41% | 41% | ||||
| Operating Income Margin | 4% | 10% | 9% | ||||
| Net Income Margin | 4% | 9% | 4% | ||||
| Cash and Cash Equivalents | $882 | $448 | $399 | ||||
| Total Debt | $5,468 | $5,634 | $6,565 | ||||
| Total Assets | $223,432 | $228,348 | $245,013 | ||||
| Total Liabilitites | $206,529 | $210,706 | $226,293 | ||||
| Stakeholder's Equity | $16,903 | $17,642 | $18,720 |
Dupont Analysis
| Return on Equity | = | Profit Margin | x | Asset Turnover | x | Equity Multiplier | |
| 5% | = | 4.9% | x | 0.1 x | x | 13.2 x |
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
DIGITAL ADS
WEB ADS
| Profile: | |
| Stats: |
Followers: 8,589,459 Following: 404 Tweets: 5,082 |
| Profile: | www.facebook.com/googleforyou |
| Stats: |
Page Likes: 535,105 Talking About: 6,823 Check-Ins: 0 |
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