The Hartford Financial Services Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/31/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Hartford Financial Services Group Inc. is a provider of insurance and wealth management services for consumers and businesses.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Hartford Plz, Hartford, CT 06155
Tel: (860) 547-5000
Fax: (860) 547-2680
Website: https://www.thehartford.com/
General Email: media.relations@thehartford.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1810

EMPLOYEE COUNT

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ANNUAL SALES

$16,974,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $16,974 $16,107 $15,997 5% 0%
Gross Profit $6,800 $6,146 $6,672 10% -7%
Operating Income $723 $447 $1,478 61% -69%
Net Income $-3,131 $896 $1,682 -449% -46%
Gross Margin 40% 38% 41%
Operating Income Margin 4% 2% 9%
Net Income Margin -18% 5% 10%
Cash and Cash Equivalents $180 $328 $448
Total Debt $5,318 $5,326 $5,634
Total Assets $225,260 $224,576 $228,348
Total Liabilitites $211,766 $207,673 $210,706
Stakeholder's Equity $13,494 $16,903 $17,642

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-23% = -18.4% x 0.1 x x 16.7 x

CORPORATE FAMILY [1]

COMPETITORS [57]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [66]

Tel: (860) 547-5000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Chief Financial Officer

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CMO, Chief Comm Officer-Middle Market & Specialty Comml & Asst VP

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CMO & Chief Communications Officer

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CMO-Grp Benefits

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Chief Investment Officer & President, Talcott Resolution & HIMCO

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Chief Underwriting Officer, Property & Casualty Business & EVP

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Chief Underwriting Officer, Property & Casualty

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Chief Medical Officer

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Chief Digital Officer

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President, Group Benefits Division & EVP

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CEO, Communications & VP, Internal

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General Counsel & EVP

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Treasurer & SVP

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Treasurer & SVP, Investor Relations

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EVP, Operations & Technology

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Exec VP-Small Comml & Personal Lines

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EVP, Middle Market

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SVP & Head, Field Sales & Execution

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Sr VP-Sls & Relationship Mgmt

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Managing Director, Middle Market

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Regional Vice President

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Regional Vice President, Middle Markets

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VP & Head, Energy

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VP & Head, Sales & Distribution

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VP, Integrated Marketing

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VP, Corporate Sustainability

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VP, Risk Engineering Organization

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VP, Marketing Analytics & Media Execution

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VP, Digital Product

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VP-Digital Strategy-Personal Lines & Small Comml

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VP, Diversity & Inclusion

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Senior Director, Media Planning & Head, Data Analytics, Small Commercial

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Head-Fin & Exec Liability

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Head-Sls Ops-The Hartford Sls Grp

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Head, Western Division

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Head, Accident & Health

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Head, Digital

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Asst VP-Internal, Exec Comm, Program & Event Mgmt

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Assistant VP, Sales Partner Engagement & Automation

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Assistant VP, Digital

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Marketing Director

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Marketing Director

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Dir-Integrated Mktg & Content Mktg Strategy

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Director, Marketing Program

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Director, Small Commercial Digital Marketing

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Director, Social Enablement

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Director, Media Relations

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Director, Small Commercial Marketing

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Director, Executive Engagement

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Assistant Director, Digital Media

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Assistant Director, Creative Services

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Assistant Director, Broad Media

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Assistant Director, Conference Planning

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Assistant Director, Media & Public Relations

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Assistant Director, Digital Marketing

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Operating Manager

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Mktg Mgr-Comml Markets

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Manager, Public Relations

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Account Executive, Claims

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Assistant Marketing Director

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Assistant Marketing Director

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Chief Claims Officer

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Chief Strategy & Ventures Officer

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Carlsbad, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 16, 2018

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November 15, 2018

Michael Concannon President, Group Benefits Division & EVP
Michelle Symington Assistant Director, Media & Public Relations

The Hartford Broadens Its Commitment To Supporting People With Disabilities With New Ability Equipped Program

Company partners with Disabled Sports USA and pledges $2.2 million over three years to increase access to adaptive sports across the country The Hartford named presenting sponsor of the Angel City Games in Los Angeles HARTFORD, Conn.--(BUSINESS...

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