Hanesbrands Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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  • Kantar Media Spend
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  • Industry Codes

This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Hanesbrands Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

HanesBrands is a marketer of basic apparel. The company sells T-shirts, Bras, Panties, Men's Underwear, Children's Underwear, Socks, Hosiery, Casualwear and Activewear.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 E Hanes Mill Rd, Winston Salem, NC 27105
Tel: (336) 519-8080
Tel: (800) 254-1545
Fax: (312) 726-3712
Website: www.hanes.com/corporate

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$6,471,410,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $6,471 $6,028 $6,028 7% 5%
Gross Profit $2,490 $2,276 $2,276 9% 6%
Operating Income $723 $775 $775 -6% 30%
Net Income $61 $539 $539 -88% 25%
Gross Margin 38% 37% 37%
Operating Income Margin 11% 12% 12%
Net Income Margin 0% 8% 8%
Cash and Cash Equivalents $421 $460 $319
Total Debt $3,838 $3,697 $2,408
Total Assets $6,894 $6,930 $5,597
Total Liabilitites $6,208 $5,706 $4,321
Stakeholder's Equity $686 $1,223 $1,275

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
8% = 0.9% x 0.9 x x 10.0 x

CORPORATE FAMILY [1]

COMPETITORS [14]

BRANDS OWNED [38]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [77]

Tel: (336) 519-8080

Tel: (800) 254-1545

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Chief Financial Officer

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Chief Administrative Officer, General Counsel & Corporate Secretary

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Chief Communications Officer & VP

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Chief Customer Officer

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President, Champion, North America

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Grp Pres-Global Activewear

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President, Direct to Consumer Division

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President, Intimates Group, Bras, Shapewear & Hosiery

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President, Innerwear

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Sr VP-Customer Mgmt & Target Team

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VP & Gen Mgr-Shapewear, Hosiery, DKNY Intimates & Legwear

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VP & General Manager, Sports Apparel

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VP & General Manager

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Corporate Treasurer & VP

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Head, Licensing, Collaborations & Partnerships

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General Manager, Champion Athleticwear

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Marketing Director, Hanes

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Marketing Director

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Marketing Director

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Marketing Director

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Marketing Director

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Marketing Director

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Marketing Director, Men's Underwear

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Director, Sales & Sourcing

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Dir-Sls Ops & Plng-Champion-North Carolina

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Dir-Mktg-Champion

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Director, Merchandising, C9 by Champion, Target

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Director, Underwear Marketing

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Director, Marketing & Champion, Target

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Director, Consumer Insights & Category Management

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Director, Sales Communications & Administration

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Director, Business Intelligence & Data

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Director, Sales & Champion, Target

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Director, VISR, Marketing Services

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Sr Mgr-Consumer Engagement-Champion.com & HanesInk.com

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Senior Manager, Creative

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Senior Manager, Product Public Relations & Events

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Senior Manager, Creative Services

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Senior Manager, E-Commerce

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Senior Manager, Website Engagement Strategy

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Senior Manager, Customer Operations

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Marketing Manager, C9 Champion Men's

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Marketing Manager

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Marketing Manager, Basic Apparel

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Marketing Manager, Strategic Partnerships

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Marketing Manager, Hanes Brand Marketing

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Marketing Manager

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Manager, Sales Administration & Planner, Event

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Manager, Business Relationship

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Manager, Promotions

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Manager, Digital Marketing

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Manager, Merchandising

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Manager, Trade Marketing

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Manager, E-Commerce & Target Account

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Manager, Promotions Execution

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Assistant Manager, Marketing

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Assistant Marketing Manager, Hanes Female Underwear

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Assistant Marketing Manager, Female Mass Underwear

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Assistant Marketing Manager, C9 Champion

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Senior Marketing Manager, Licensed Sports Apparel

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Senior Marketing Manager

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Senior Marketing Manager

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Assistant Marketing Manager, Champion

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Senior Marketing Manager

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Senior Marketing Manager, HBI Hosiery

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Senior Marketing Manager

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Senior Marketing Manager

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Senior Marketing Manager, Hanes Activewear

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Senior Marketing Manager, Hanes, JMS & C9 by Champion Women's UW

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Assistant Marketing Manager

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Chief Investor Relations Officer

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Assistant Marketing Manager

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Senior Marketing Manager

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Assistant Marketing Manager, L'eggs Hosiery

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Chief Consumer Engagement Officer

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Winston Salem, NC

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Chicago, IL

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New York, NY

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New York, NY

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New York, NY

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Winston Salem, NC

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Richmond, VA

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New York, NY

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Chicago, IL

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Chicago, IL

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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