Guess?, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.

Note: Business Summary has been adapted from the Company's website.

Address: 1444 S Alameda St, Los Angeles, CA 90021-2433
Tel: (213) 765-3100
Tel: (800) 22-GUESS
Fax: (213) 744-7838
Website: shop.guess.com
General Email: ir@guess.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1981

EMPLOYEE COUNT

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ANNUAL SALES

$2,226,568,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $2,209 $2,204 $2,417 0% -8%
Gross Profit $745 $787 $867 -5% -9%
Operating Income $22 $121 $125 -81% -3%
Net Income $22 $81 $94 -72% -13%
Gross Margin 33% 35% 35%
Operating Income Margin 0% 5% 5%
Net Income Margin 0% 3% 3%
Cash and Cash Equivalents $396 $445 $483
Total Debt $24 $6 $7
Total Assets $1,534 $1,538 $1,601
Total Liabilitites $560 $515 $523
Stakeholder's Equity $969 $1,018 $1,073

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
2% = 1.0% x 1.4 x x 1.6 x

CORPORATE FAMILY [0]

COMPETITORS [30]

BRANDS OWNED [9]

INDUSTRY CODES

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KEY CONTACTS [16]

Tel: (213) 765-3100

Tel: (800) 22-GUESS

NAME/EMAIL TITLE MORE INFO

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Chairman & Chief Creative Officer

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Chief Executive Officer

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Chief Financial Officer

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Corporate Counsel

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VP & Controller

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VP, Finance & Investor Relations

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VP, Loss Prevention, Global

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Senior Director, Business Intelligence & Mobile

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Director, Creative Services

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Brand Manager, Kids Division

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Manager, Licensing, International

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Manager, Public Relations

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Manager, Digital Advertising & Paid Social Media

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Senior Buyer

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Planner

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Senior Marketing Manager, Email Experience

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 21, 2018

Victor Herrero Chief Executive Officer

Guess Co-Founder Steps Down After Kate Upton's Sexual Abuse Claims

Supermodel Kate Upton alleged last month that Guess co-founder Paul Marciano had consistently sexually harassed her during her time as the face of the brand. Fellow model Miranda Vee made similar claims , filing a report with the LAPD that Marciano...

February 20, 2018

Paul Marciano Chairman & Chief Creative Officer
Victor Herrero Chief Executive Officer

Guess' Paul Marciano steps away amid Kate Upton harassment probe

Guess co-founder Paul Marciano has given up his day-to-day responsibilities as creative director as the clothing company completes its investigation into claims he sexually harassed Kate Upton. Marciano, who has denied all allegations against him,...

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Sandra Rojas - VP, Marketing

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