Google Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
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This profile last updated 5/25/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Google's mission is to organize the world's information and make it universally accessible and useful. They have grown by leaps and bounds. From offering search in a single language, they now offer dozens of products and services - including various forms of advertising and web applications for all kinds of tasks - in scores of languages.

Note: Business Summary has been adapted from the Company's website.

Address: 1600 Amphitheatre Pkwy, Mountain View, CA 94043
Tel: (650) 253-0000
Fax: (650) 253-0001
Website: www.google.com
General Email: info@google.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1998

EMPLOYEES

53,600

ANNUAL SALES

$66,001,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

$8,131,000,000

CORPORATE FAMILY

  COMPANY LOCATION INDUSTRY EMPLOYEES  
Alphabet Inc. Mountain View, CA Computers & Office Equipment, Supplies & Services 61,814
DoubleClick, Inc. New York, NY Internet/Online 1,200
Nest Labs Palo Alto, CA Electronics, Radio & Television 1,000
YouTube, LLC San Bruno, CA Internet/Online 67
       
       
       
       
       
       

COMPETITORS [13]

Display:

  NAME LOCATION PHONE EMPLOYEES  
Adobe Systems Incorporated San Jose, CA (408) 536-6000 13,893
Amazon.com, Inc. Seattle, WA (206) 266-1000 341,400
Apple Inc. Cupertino, CA (408) 996-1010 116,000
Baidu, Inc. China (86) 10 5992 8888 45,887
DoubleClick, Inc. New York, NY (212) 271-2542 1,200
       
       
       
       
       
       
       

BRANDS OWNED [58]

Display:

  NAME TYPE     NAME TYPE  
Admob Mobile Advertising Services Adsense Internet Application
Adwords Internet Application Adwords Express Advertising App
Android Program Android Kitkat Operating System for Smartphones & Tablets
Blogger Internet Application Chromebook Tablet
Chromecast Digital AV Connector Doubleclick Ad Management Solution
 
 
 
 
 
 
 

INDUSTRY CODES [11]

NAICS Primary
519130 - Internet Publishing and Broadcasting and Web Search Portals

NAICS Secondary
511199 - All Other Publishers
541511 - Custom Computer Programming Services
516110 - Internet Publishing and Broadcasting
511210 - Software Publishers

SIC Primary
2741 - Miscellaneous Publishing

SIC Secondary
7319 - Advertising, NEC (except media buying, display advertising, except outdoor; and advertising material distributors)
2731 - Books: Publishing, or Publishing & Printing
7374 - Computer Processing & Data Preparation & Processing Services
7371 - Computer Programming Services
7372 - Prepackaged Software

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KEY CONTACTS [1103]

Tel: (650) 253-0000

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ANNUAL MEASURED U.S. MEDIA SPEND

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  CATEGORY Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  
Network TV $183,470,700 $22,229,500 $11,113,100 $38,086,200 $254,899,500 $201,304,900 $237,009,400 $208,285,300 26.6%
Cable TV 38,362,559 2,052,716 2,741,662 7,930,151 51,087,088 47,874,103 56,738,120 59,411,706 6.7%
Outdoor 12,580,849 4,182,194 6,880,620 2,259,758 25,903,421 23,170,978 22,317,935 6,204,500 11.8%
Magazines 12,256,423 279,452 203,933 18,250 12,758,058 22,688,865 36,310,572 23,179,668 -43.7%
US Internet - Display 9,103,025 22,824,141 4,100,972 5,040,160 41,068,298 33,395,399 86,482,041 76,847,282 23.0%
Span Lang Net TV 7,329,500 0 0 0 7,329,500 43,800 1,500 0 N/A
US Internet - Search 7,070,776 17,545 109,415 106,487 7,304,223 5,063,845 111,980 67 44.2%
US Online Video 6,860,569 4,408,530 3,509,117 9,706,862 24,485,078 11,159,353 0 - 119.4%
Syndication 2,502,000 0 0 0 2,502,000 3,450,917 1,199,800 549,400 -27.4%
Natl Newspapers 2,330,820 0 303,156 0 2,633,976 1,965,027 2,668,104 23,880 34.0%
Mobile Internet 1,195,541 4,429,873 1,307,008 815,596 7,748,018 - - - N/A
Sunday Magazines 695,988 478,090 0 0 1,174,078 1,381,267 1,991,595 482,907 -14.9%
Natl Spot Radio 550,057 75,180 78,986 98,334 802,557 2,989,570 1,679,371 943,685 -73.1%
Spot TV 453,043 1,100,593 79,811 595,046 2,228,493 4,085,258 15,769,435 2,491,675 -45.4%
Newspapers 145,919 102,720 8,005 27,070 283,714 797,965 6,036,696 3,026,688 -64.3%
Local Magazines 0 4,170 0 0 4,170 26,395 0 - -84.1%
B-to-B Magazines 0 0 50,252 0 50,252 237,872 727,377 177,337 -78.8%
Network Radio 0 0 0 0 0 755,095 0 451,140 N/A
Hispanic Newspapers 0 0 0 0 0 0 36,229 5,594 N/A
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$284,907,769 $62,184,704 $30,486,037 $64,683,914 $442,262,424 $360,390,609 $469,080,155 $382,080,829 22.7%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*
  ADVERTISER 2016 2015 %Of Total Spend  
Google $338,514,488 $226,226,629 77%
Android 39,902,879 61,242,506 9%
Nest 23,199,765 24,721,805 5%
YouTube 19,664,214 19,622,085 4%
GOOGLE INC 7,203,541 2,620,453 2%
Google Play 7,091,911 20,197,198 2%
Google Music 3,262,602 308 1%
Google Admob Advertising Service 1,196,519 140 <1%
Google Apps For Business 760,778 3,247,141 <1%
Google Ads Advertising Service 561,882 6,900 <1%
Think With Google 214,349 0 <1%
Google Analytics 188,915 630 <1%
Google Flight Search 92,824 0 <1%
YouTube Ad Blitz 73,706 0 <1%
Google Shopping Express 68,163 1,015,508 <1%
Zagat.com 68,078 4,495 <1%
Apigee 41,603 0 <1%
GOOGLE ADV SERVICES 33,905 68,448 <1%
Hidden Worlds Of The National Parks 32,167 0 <1%
Channel Intelligence Services 23,924 0 <1%
Google Chromebox 13,620 6,975 <1%
Admob Adv Services 12,515 18,947 <1%
Google Adsense Advertising Service 11,936 14,999 <1%
Blogspot.com 11,771 0 <1%
FameBit Marketing Service 4,728 0 <1%
STL Up Late Comedy Show 3,008 0 <1%
Lake FX Chicago 2016 2,392 0 <1%
Zagat Survey 2,044 2,235 <1%
Foursquare 1,059 3,196 <1%
Google Apps 978 605 <1%
Empowering Young Entrepreneurs Program 708 0 <1%
Chrome Web Store 601 1,046 <1%
Stardoll Diaries Web Series 436 790 <1%
Google Voice 209 0 <1%
Stages Of Love Web Series 107 0 <1%
Synergyse 99 0 <1%
Androidify 0 844,608 %
Android.com 0 198,263 %
Nexus 0 165,395 %
Google Consumer Surveys 0 107,163 %
Lake FX Chicago 2015 0 28,915 %
Maker Camp On Google 0 8,690 %
Chrome Live 0 4,834 %
Zagat 0 4,332 <1%
Facing CIU Channel 0 2,646 %
Leverage Google & Vendor MDF For More Leads Webinar 0 1,188 %
On The Pin Podcast 0 763 %
Zagat Chicago Restaurants Guide 0 420 %
Invite Media 0 157 %
Grow Your Charity Online Report 0 109 %
Playtime Toy Collector Web Series 0 87 %
A Checklist For Every API Call 0 0 <1%
Google Digital Learning Session 0 0 <1%
Google Adtext Generator Advertising Service 0 0 <1%
Hands Free 0 0 <1%
Google Cloud Next 2017 0 0 <1%
Google Offers 0 0 <1%
Total Advertising Spend ?
Does NOT include: Internat