GlaxoSmithKline Plc Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Headquartered in the UK, GlaxoSmithKline Plc is a global healthcare company with a mission to improve the quality of human life by enabling people to do more, feel better and live longer. The company produces medicines and products for the treatment of major disease areas such as asthma, anti-virals, infections, mental health, diabetes, cardiovascular and digestive conditions. In addition, they are a leader in the important area of vaccines and are developing new treatments for cancer. The company is one of the few healthcare companies researching and developing medicines and vaccines for the World Health Organization's three priority diseases: HIV/AIDS, tuberculosis and malaria.

Note: Business Summary has been adapted from the Company's website.

Address: 980 Great West Road, Brentford, Mddx, TW8 9GS, United Kingdom
Tel: (44) 20 8047 5000
Fax: (44) 20 8047 7807
Website: www.gsk.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2001

EMPLOYEE COUNT

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ANNUAL SALES

$43,899,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $34,461 $35,260 $35,872 -2% -1%
Gross Profit $22,982 $22,212 $24,454 3% -9%
Operating Income $3,210 $15,214 $5,609 -78% 171%
Net Income $1,127 $12,413 $4,297 -90% 188%
Gross Margin 66% 62% 68%
Operating Income Margin 9% 43% 15%
Net Income Margin 3% 35% 11%
Cash and Cash Equivalents $6,437 $8,960 $7,220
Total Debt $23,458 $24,740 $29,933
Total Assets $73,003 $78,774 $63,385
Total Liabilitites $71,615 $71,237 $56,738
Stakeholder's Equity $1,389 $7,538 $6,647

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
81% = 3.3% x 0.5 x x 52.6 x

CORPORATE FAMILY [8]

COMPETITORS [59]

BRANDS OWNED [240]

INDUSTRY CODES

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KEY CONTACTS [92]

Tel: (44) 20 8047 5000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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Chief Financial Officer

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Chief Digital & Technology Officer

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Chief Procurement Officer & SVP, Procurement, Global

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Chief Strategy Officer

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President, Pharmaceuticals Research & Development

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SVP & Head, Global Respiratory Franchise

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SVP, Human Resources

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SVP, Communications & Government Affairs

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Managing Director, Pharmaceuticals, Nigeria

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VP & Head, External Supply Pharma

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VP & Head, Consumer Healthcare & Business Development, Global

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VP, Respiratory & Immuno, Inflammation, Global Regulatory Affairs

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VP, Brand Communications, Global

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Head, Global Research & Development Communications

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Head-Supply & Demand-Europe

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Head, Research & Development, Cell & Gene Therapy Medicine & Process Delivery

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Head-Pharmaceutical Franchise & Pipeline Comm

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Head, Innovation & Consumerization, Global

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Head, Category Communications & Content, Global

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Head, Internal Communications, Global Pharmaceuticals & EMA

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Head, Communications

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Head, Global Charitable Partnerships Activation & Global Brand tea

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Head, Global Medical Information & MSL Practice

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Head, Communications & Consumer Healthcare Supply Chain

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Head, CMC Project

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Head, Global Categories, GSK Consumer Healthcare

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Head, Market, Classic & Established Brands, Asia Pacific

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Head, Global Brand Activation, GSK Global Brand Team

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Senior Director, Digital, Mobile Medical Device Apps, Sensors & Ecosystem

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Marketing Director, Northern Europe

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Marketing Director, Sensodyne, Global

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Marketing Director, Oral Health, Northern Europe

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Marketing Director, Global

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Marketing Director, Oral Health, Dry Mouth & Denture Care, Global

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Director, Market Access Strategy

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Director, Transactions, WWBD

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Director, Vaccines Product Communications

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Director, Respiratory Portfolio Communications

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Director, Customer Insights & Global Respiratory Franchise

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Director, Investor Relations

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Director, Investor Relations

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Director, Leadership, Support Function Communications, Global Manufacturing & Supply

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Dir-Community Partnerships-EMAP

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Director, Area Digital & E-Commerce, Northern Europe

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Director, Customer Insight, Respiratory Global Franchise

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Director, Marketing

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Director, Global Marketing, Oral Care, Sensitivity & Acid Erosion

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Director, Planning & Control, Consumer Healthcare Strategy Projects

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Director, Research & Development Communications

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Director, Alliance

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Director, Brand & Visual Identity, Global

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Director, Area Respiratory Category Marketing, Northern Europe

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Director, Product Expansion Team

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Director, Medical Information, EMAP & J

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Director, Global Marketing, Sensodyne

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Director, CMC Regulatory Affairs

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Director, Expert Marketing, Global

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Director, Digital Brand Activation

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Director, Global Category Medical Affairs

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Director, Global Insights, Sensitivity & Acid Erosion

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Country Manager, Saudi Arabia

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Senior Brand Manager

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Senior Brand Manager, Maximuscle

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Senior Brand Manager, Aquafresh

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Group Brand Director

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Project Manager, Regulatory Affairs, CMC Regulatory

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Marketing Manager, Oral Health, Northern Europe

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Communications Manager, Europe Americas, GSK Consumer Healthcare

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Marketing Manager, Respiratory, Northern Europe

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Senior Product Manager

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Manager, Vaccines Marketing, Australia

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Manager, Business Transformation Communications & Financial Services

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Manager, Internal Digital Channels Communications & Government Affairs

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Manager, Computational Chemistry Lead Generation

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Analyst, Digital Marketing

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Area Director, Medical, Northern Europe, GSK Consumer Healthcare

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Communications Director, Ethics, Compliance & Legal, Global

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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