Genworth Financial, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Genworth Financial is an Insurance Holding Company specialized to helping people secure their Financial Lives, Families and Futures.

Note: Business Summary has been adapted from the Company's website.

Address: 6620 W Broad St, Richmond, VA 23230
Tel: (804) 281-6000
Tel: (888) 436-9678
Fax: (804) 662-2414
Website: https://www.genworth.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1871

EMPLOYEE COUNT

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ANNUAL SALES

$8,369,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $8,369 $8,548 $8,729 -2% -2%
Gross Profit $1,851 $2,090 $1,173 -11% 78%
Operating Income $320 $-15 $-1,299 -2233% -98%
Net Income $-277 $-615 $-1,244 -54% -50%
Gross Margin 22% 24% 13%
Operating Income Margin 3% 0% -14%
Net Income Margin -3% -7% -14%
Cash and Cash Equivalents $2,784 $5,965 $4,645
Total Debt $4,490 $6,490 $6,593
Total Assets $104,658 $106,431 $111,316
Total Liabilitites $92,014 $93,607 $96,393
Stakeholder's Equity $12,644 $12,824 $14,923

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-2% = -3.3% x 0.1 x x 8.3 x

CORPORATE FAMILY [1]

COMPETITORS [60]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [26]

Tel: (804) 281-6000

Tel: (888) 436-9678

NAME/EMAIL TITLE MORE INFO

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CFO & EVP

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Chief Operating Officer

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CIO & EVP

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Chief Investment Officer & SVP

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Chief Risk Officer, US Mortgage Insurance & SVP

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Chief Risk Officer

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President & CEO, Genworth Mortgage Insurance

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SVP & Head, BGA Channel

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SVP, Corporate Accounts

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SVP, Human Resources

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SVP, Government Relations

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SVP, Human Resources

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SVP, Sales

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Regional Vice President, West

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VP, Structured Transactions

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VP, Long Term Care, Force Product Management

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Head, Implementation

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Head, Multimedia Communications

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Head, Marketing Communications & Events

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Head, Marketing Communications

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Director, Marketing Communications, Genworth US Mortgage Insurance

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Director, Customer Experience & Segment Marketing

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Senior Brand Manager, Income Assurance Annuities

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Senior Manager, Brand Marketing

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Senior Analyst, Compliance, Advertising & Marketing Materials Review

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Analyst, CRM

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Virginia Beach, VA

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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