General Motors Company Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS General Motors Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

General Motors Co. and their partners produce vehicles in 30 countries, and the company has a leadership positions in the world's largest and fastest-growing automotive markets. Their brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Daewoo, Jiefang, Opel, Vauxhall and Wuling. With their OnStar product, they are a global leader in vehicle safety, security and information services.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Buick, Cadillac, Chevrolet, Gmc

Address: 300 Renaissance Ctr, Detroit, MI 48265-3000
Tel: (313) 556-5000
Fax: (815) 282-6156
Website: www.gm.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1908

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$145,588,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $145,588 $149,184 $135,725 -2% 9%
Gross Profit $19,591 $20,316 $17,426 -3% 16%
Operating Income $10,016 $9,962 $5,538 0% 79%
Net Income $-3,864 $9,427 $9,687 -140% -2%
Gross Margin 13% 13% 12%
Operating Income Margin 6% 6% 4%
Net Income Margin -2% 6% 7%
Cash and Cash Equivalents $15,512 $12,574 $15,238
Total Debt $94,219 $75,123 $63,111
Total Assets $212,482 $221,690 $194,338
Total Liabilitites $177,481 $177,854 $154,467
Stakeholder's Equity $35,001 $43,836 $39,871

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-11% = -2.7% x 0.7 x x 6.1 x

CORPORATE FAMILY [3]

COMPETITORS [41]

BRANDS OWNED [59]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [300]

Tel: (313) 556-5000

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

President

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

CFO & General Manager, Canada Company

Sign In   or    Start Trial to View

Finance Director, Fleet & Commercial, International

Sign In   or    Start Trial to View

CIO, Global Brands, Sales, Marketing & TeleComm & Executive Director

Sign In   or    Start Trial to View

CIO, OnStar & Executive Director

Sign In   or    Start Trial to View

CIO, Maven Ride & Car Sharing

Sign In   or    Start Trial to View

CMO-UAE

Sign In   or    Start Trial to View

CMO, Global, Cadillac

Sign In   or    Start Trial to View

CTO, President, GM Ventures & VP, Research & Development

Sign In   or    Start Trial to View

Chief Compliance Officer & Deputy General Counsel

Sign In   or    Start Trial to View

Chief Accounting Officer, VP, Global Business Solutions & Controller

Sign In   or    Start Trial to View

Chief Diversity Officer, Global

Sign In   or    Start Trial to View

Chief Analytics Officer

Sign In   or    Start Trial to View

President & CEO, Korea

Sign In   or    Start Trial to View

President & Managing Director, India & CFO, South East Asia & India

Sign In   or    Start Trial to View

President, North America, EVP & Head, Africa & Middle East

Sign In   or    Start Trial to View

President, South America & EVP

Sign In   or    Start Trial to View

President, International & EVP

Sign In   or    Start Trial to View

President, North America & EVP

Sign In   or    Start Trial to View

President, China & EVP

Sign In   or    Start Trial to View

President, Cadillac & SVP

Sign In   or    Start Trial to View

President & Managing Director, Operations, Africa & Middle East

Sign In   or    Start Trial to View

President, Southeast Asia

Sign In   or    Start Trial to View

General Director, Marketing, Sales Operations & Used Vehicle Activities

Sign In   or    Start Trial to View

General Director, Product Program Development, Global

Sign In   or    Start Trial to View

General Director, Marketing Services, Global

Sign In   or    Start Trial to View

General Director, Consumer Websites, CRM Marketing Operations & Dealer Systems

Sign In   or    Start Trial to View

CFO-North America & Gen Mgr

Sign In   or    Start Trial to View

General Counsel & EVP

Sign In   or    Start Trial to View

VP & Treasurer

Sign In   or    Start Trial to View

EVP, Global Manufacturing & Labor Relations

Sign In   or    Start Trial to View

Executive Vice President

Sign In   or    Start Trial to View

SVP, Global Human Resources

Sign In   or    Start Trial to View

SVP, Communications, Global

Sign In   or    Start Trial to View

SVP, Human Resources, Global

Sign In   or    Start Trial to View

General Manager & VP, Customer Care & Aftersales, Global

Sign In   or    Start Trial to View

VP, Buick & GMC-US

Sign In   or    Start Trial to View

VP, North America

Sign In   or    Start Trial to View

VP, Manufacturing & Labor Relations, North America

Sign In   or    Start Trial to View

VP, Cybersecurity, Global

Sign In   or    Start Trial to View

VP, Planning, International

Sign In   or    Start Trial to View

VP, Autonomous Technology & Vehicle Execution

Sign In   or    Start Trial to View

VP, General Motors Fleet, US

Sign In   or    Start Trial to View

VP, VSSM, Korea

Sign In   or    Start Trial to View

VP, Corporate Finance

Sign In   or    Start Trial to View

VP, Human Resources, South America

Sign In   or    Start Trial to View

Head, Business Performance & General Manager, Call Center

Sign In   or    Start Trial to View

Head, SharePoint Sustain & Manager, Release

Sign In   or    Start Trial to View

Senior Buyer & Head, Global

Sign In   or    Start Trial to View

Head, Operations, Executive Events

Sign In   or    Start Trial to View

Head, Business Performance & Process, Service Parts Assistance Center

Sign In   or    Start Trial to View

Head, Global Digital Marketing, CRM & Branding, Finance, International

Sign In   or    Start Trial to View

Head, Connected Fleet Strategy & Development, US

Sign In   or    Start Trial to View

Head, Marketing, Global Connected Consumer & Commerce Team

Sign In   or    Start Trial to View

Head, Marketing Performance Analytics, Buick

Sign In   or    Start Trial to View

Head, Data Sciences & Advanced Analytics, Connected Vehicles

Sign In   or    Start Trial to View

Controller, Americas

Sign In   or    Start Trial to View

Finance Manager & General Manager, Financial Planning & Analysis, North America

Sign In   or    Start Trial to View

General Manager, Planning & Manager

Sign In   or    Start Trial to View

General Manager & Manager, Chevrolet CRM

Sign In   or    Start Trial to View

Gen Mgr-Certified Svc & Assoc Mgr-Buick & GMC Digital

Sign In   or    Start Trial to View

Executive Director, Product Development Communications, Global

Sign In   or    Start Trial to View

Executive Director, Workplace Safety Operations, Global

Sign In   or    Start Trial to View

Executive Director, Product Marketing, Global

Sign In   or    Start Trial to View

Executive Director, Global Portfolio Planning, Buick's

Sign In   or    Start Trial to View

Executive Director, Emerging Technologies Policy

Sign In   or    Start Trial to View

Executive Director, Market Research, Forecasting & Competitive Intelligence

Sign In   or    Start Trial to View

Executive Director, Human Resources, International

Sign In   or    Start Trial to View

Executive Director, Product & Technology Communications

Sign In   or    Start Trial to View

Executive Director, Corporate Communications

Sign In   or    Start Trial to View

Regional Director, Fleet & Commercial

Sign In   or    Start Trial to View

Regional Director, Chevrolet

Sign In   or    Start Trial to View

Director, Customer Lifecycle Management, Data & Analytics

Sign In   or    Start Trial to View

Director, Purchasing, Sales & Marketing

Sign In   or    Start Trial to View

Director, Digital Marketing, Data & Dealer Systems, Global

Sign In   or    Start Trial to View

Director, Dealer Audit, Global

Sign In   or    Start Trial to View

Director, Consumer Experiences, Connected Car

Sign In   or    Start Trial to View

Director, Design Cadillac Exteriors

Sign In   or    Start Trial to View

Director, Customer Relationship Management

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Service Deliver

Sign In   or    Start Trial to View

Director, GM Racing

Sign In   or    Start Trial to View

Director, GM Accessories

Sign In   or    Start Trial to View

Director, Book by Cadillac, Global

Sign In   or    Start Trial to View

Director, Government Affairs, Western Region

Sign In   or    Start Trial to View

Director, Chevrolet, Buick, GMC & Cadillac Protection

Sign In   or    Start Trial to View

Director, Accessories, Performance Parts Strategy, Planning & Marketing

Sign In   or    Start Trial to View

Director, Global Digital Experience & Connected Vehicles

Sign In   or    Start Trial to View

Director, Corporate News Relations

Sign In   or    Start Trial to View

Director, Chevrolet Marketing

Sign In   or    Start Trial to View

Director, Strategic Initiatives

Sign In   or    Start Trial to View

Director, Dealer Development

Sign In   or    Start Trial to View

Director, Communications Operations

Sign In   or    Start Trial to View

Director, Technical, Global Online Market Research & Analytics

Sign In   or    Start Trial to View

Director, Advanced Design

Sign In   or    Start Trial to View

Dir-Connected Customer Experience

Sign In   or    Start Trial to View

Director, Commercial Product & Medium Duty, US

Sign In   or    Start Trial to View

Director, Product Research & Insights, Global

Sign In   or    Start Trial to View

Director, Diversity, Global

Sign In   or    Start Trial to View

Director, Cross Vehicle Product & Pricing, US

Sign In   or    Start Trial to View

Director, Retail Marketing & Sales

Sign In   or    Start Trial to View

Director, Strategy & Innovation

Sign In   or    Start Trial to View

Dir-Global Product & Advanced Portfolio Plng

Sign In   or    Start Trial to View

Director, Sustainability

Sign In   or    Start Trial to View

Director, Information Technology, Marketing Systems Development

Sign In   or    Start Trial to View

Director, Connected Customer Experience, Global

Sign In   or    Start Trial to View

Assistant Director, Residual Value Intelligence

Sign In   or    Start Trial to View

Assistant Director, Merger & Acquisition Accounting

Sign In   or    Start Trial to View

Associate Director, Customer Research & Product Research, Global

Sign In   or    Start Trial to View

Associate Director

Sign In   or    Start Trial to View

Regional Manager, Aftermarket

Sign In   or    Start Trial to View

Regional Manager, Eastern US & Canada

Sign In   or    Start Trial to View

Regional Manager, Marketing, Cadillac

Sign In   or    Start Trial to View

Regional Manager, Business Resource

Sign In   or    Start Trial to View

Senior Manager, Sustainability

Sign In   or    Start Trial to View

Senior Manager, Development

Sign In   or    Start Trial to View

Senior Manager, Corporate Diversity

Sign In   or    Start Trial to View

Senior Manager, Social Media Strategy, Global

Sign In   or    Start Trial to View

Senior Manager, Sales & Executive Communications

Sign In   or    Start Trial to View

Senior Manager, Big Data Private Cloud Strategy & Security

Sign In   or    Start Trial to View

Senior Manager, Investigations, Global

Sign In   or    Start Trial to View

Senior Manager, Product Development Internal Communications, Global

Sign In   or    Start Trial to View

Senior Manager, Media Strategy, Experiential Marketing & Partnerships, Chevrolet

Sign In   or    Start Trial to View

Senior Manager, Advanced Technology Communications

Sign In   or    Start Trial to View

Senior Manager

Sign In   or    Start Trial to View

Senior Manager, GMC Advertising & Media

Sign In   or    Start Trial to View

Senior Manager, Digital Engagement, Global Market Research

Sign In   or    Start Trial to View

Senior Manager, Brand, Consumer Merchandise & Global Marketing Operations

Sign In   or    Start Trial to View

Senior Manager, Innovation Research

Sign In   or    Start Trial to View

Senior Manager, Emerging Technology

Sign In   or    Start Trial to View

Business Manager, Emerging, Connected Retail

Sign In   or    Start Trial to View

Senior Project Manager, Information Technology

Sign In   or    Start Trial to View

Account Manager, Advertising Research

Sign In   or    Start Trial to View

Manager, Aftersales & Brand Manager, Quality

Sign In   or    Start Trial to View

Brand Manager, Careers Website & Employer

Sign In   or    Start Trial to View

Brand Manager, Quality

Sign In   or    Start Trial to View

Brand Manager, Quality

Sign In   or    Start Trial to View

Product Manager & Manager, Pricing

Sign In   or    Start Trial to View

Marketing Manager, Commercial Vans

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Product Manager, Chevrolet Cruze, Global

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Product Manager, New Malibu & Impala

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Communications Manager, Product Development, Global

Sign In   or    Start Trial to View

Sales Manager, Chevrolet District

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Communications Manager, Design, Global

Sign In   or    Start Trial to View

Product Manager, Global

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Colorado

Sign In   or    Start Trial to View

Marketing Manager, GMC Acadia & Terrain

Sign In   or    Start Trial to View

Product Manager, Mid, Pickups

Sign In   or    Start Trial to View

Product Manager, Accessory, Cadillac

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Product Manager, Digital Innovations

Sign In   or    Start Trial to View

Product Manager, Medium Duty Trucks

Sign In   or    Start Trial to View

Marketing Manager, Branded Finance & Insurance Products

Sign In   or    Start Trial to View

Program Manager, Performance Parts

Sign In   or    Start Trial to View

Product Manager, Digital Innovation

Sign In   or    Start Trial to View

Marketing Manager, National

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Global

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Mktg Mgr-MAVEN

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Connected Technologies, GM Fleet

Sign In   or    Start Trial to View

Marketing Manager, Customer Care & Aftersales

Sign In   or    Start Trial to View

Marketing Manager, Chevrolet Crossovers

Sign In   or    Start Trial to View

Communications Manager, Cybersecurity & Safety

Sign In   or    Start Trial to View

Manager, GMC Website

Sign In   or    Start Trial to View

Manager, National Promotions, GMC

Sign In   or    Start Trial to View

Manager, Product & Marketing

Sign In   or    Start Trial to View

Manager, New Product & Public Policy Communications

Sign In   or    Start Trial to View

Manager, Technical Accounting & Product Development

Sign In   or    Start Trial to View

Manager, Global Auto Show, Buick & GMC

Sign In   or    Start Trial to View

Manager, Global Information Technology, General Motors Client Computing

Sign In   or    Start Trial to View

Manager, Aftersales

Sign In   or    Start Trial to View

Manager, Media Strategy & Investment

Sign In   or    Start Trial to View

Manager, Shop, Click, Drive Project

Sign In   or    Start Trial to View

Manager, Advertising Content, Social & CRM, National

Sign In   or    Start Trial to View

Manager, Plant Communications

Sign In   or    Start Trial to View

Manager, Accessory Product Marketing

Sign In   or    Start Trial to View

Manager, Dealer Marketing Tools, Development & Deployment

Sign In   or    Start Trial to View

Mgr-Product Mktg-OnStar

Sign In   or    Start Trial to View

Manager, OnStar Brand Communications

Sign In   or    Start Trial to View

Manager, Promotion

Sign In   or    Start Trial to View

Manager, Digital Web & Media Integration, Global

Sign In   or    Start Trial to View

Manager, GMC Communications

Sign In   or    Start Trial to View

Manager, Wholesale Dealer Channel

Sign In   or    Start Trial to View

Manager, Chevrolet Global Trademark Licensing

Sign In   or    Start Trial to View

Mgr-Retail Events, Comm, Trng & Accessories

Sign In   or    Start Trial to View

Manager, Marketing Product, Electrified Vehicles

Sign In   or    Start Trial to View

Manager, Digital Integration, Global

Sign In   or    Start Trial to View

Manager, Retail Advertising, Chevrolet

Sign In   or    Start Trial to View

Manager, Buick Global Portfolio Planning

Sign In   or    Start Trial to View

Manager, Internal Communications & Employee Engagement

Sign In   or    Start Trial to View

Manager, Product & Marketing, Police Vehicles

Sign In   or    Start Trial to View

Manager, Financial Communications, Global

Sign In   or    Start Trial to View

Manager, Online Research, Global

Sign In   or    Start Trial to View

Manager, Trends Network, Global

Sign In   or    Start Trial to View

Manager, Chevrolet Field Marketing

Sign In   or    Start Trial to View

Manager, Human Resources

Sign In   or    Start Trial to View

Manager, Digital Marketing Technology, GMIT Global Sales & Marketing

Sign In   or    Start Trial to View

Manager, Brand Marketing Integration & Connected Customer Experience, Global

Sign In   or    Start Trial to View

Manager, Operations & Planning, Global Product Development & Global Connected Vehicle

Sign In   or    Start Trial to View

Manager, Vehicle Big Data & Analytics, Global

Sign In   or    Start Trial to View

Manager, Regional Marketing & Buick, GMC

Sign In   or    Start Trial to View

Manager, Training, OnStar Call Center

Sign In   or    Start Trial to View

Manager, Marketing Operations, Buick & GMC

Sign In   or    Start Trial to View

Manager, Internal Communications, Customer Care & Aftersales

Sign In   or    Start Trial to View

Manager, Online Community

Sign In   or    Start Trial to View

Manager, Vehicle Purchase Programs

Sign In   or    Start Trial to View

Manager, Global Business Architecture, Sales & Marketing

Sign In   or    Start Trial to View

Manager, Chevy Volt Communications

Sign In   or    Start Trial to View

Manager, Marketing & Media

Sign In   or    Start Trial to View

Manager, Advertising, Chevrolet

Sign In   or    Start Trial to View

Manager, Customer Experience Design

Sign In   or    Start Trial to View

Manager, Media Operations, Global

Sign In   or    Start Trial to View

Manager, Branded Entertainment

Sign In   or    Start Trial to View

Manager, Media, Chevrolet

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Customer, GMIT Voice

Sign In   or    Start Trial to View

Manager, Sales Integration & Dealer Relations

Sign In   or    Start Trial to View

Manager, Chevrolet Volt & Electric Vehicle Technologies

Sign In   or    Start Trial to View

Manager, Dealer Experience, Global

Sign In   or    Start Trial to View

Manager, Consumer Insights & Dynamic Vehicle Performance

Sign In   or    Start Trial to View

Manager, Business Planning

Sign In   or    Start Trial to View

Manager, Residual Value Management

Sign In   or    Start Trial to View

Manager, CGI, Digital Marketing & Corporate Advertising, Global

Sign In   or    Start Trial to View

Mgr-Digital Media & Programmatic

Sign In   or    Start Trial to View

Manager, Dealer Digital Program

Sign In   or    Start Trial to View

Manager, Chevrolet Motorsports Marketing

Sign In   or    Start Trial to View

Manager, Chevrolet Corvette Brand Quality

Sign In   or    Start Trial to View

Manager, Aftersales Business Management

Sign In   or    Start Trial to View

Manager, Business Integration

Sign In   or    Start Trial to View

Manager, Website, Chevrolet.com

Sign In   or    Start Trial to View

Manager, GMC Product Communications

Sign In   or    Start Trial to View

Mgr-Community Partnerships-Detroit

Sign In   or    Start Trial to View

Manager, Advertising, CRM, Digital & Social, Fleet & Commercial

Sign In   or    Start Trial to View

Assistant Manager, Chevrolet Market, Traditional

Sign In   or    Start Trial to View

Assistant Manager, Digital, Fleet & Commercial

Sign In   or    Start Trial to View

Assistant Manager, Experiential Marketing & Brand Partnerships, Chevrolet

Sign In   or    Start Trial to View

Assistant Manager, Product Marketing, CRM

Sign In   or    Start Trial to View

Assistant Manager, Internal Communications

Sign In   or    Start Trial to View

Assistant Manager, Connected Customer Experience Communications, Global

Sign In   or    Start Trial to View

Assistant Manager, Service Workbench

Sign In   or    Start Trial to View

Assistant Manager, ACDelco Product Merchandising

Sign In   or    Start Trial to View

Supervisor, Brand Protection Investigations, Global

Sign In   or    Start Trial to View

Senior Specialist, Brand Research

Sign In   or    Start Trial to View

Account Executive, Fleet, Service

Sign In   or    Start Trial to View

Specialist, Product, Collision Product Lines

Sign In   or    Start Trial to View

Specialist, Data Integration

Sign In   or    Start Trial to View

Strategist, Business Services Content, Training & Business Development

Sign In   or    Start Trial to View

Strategist, Campaign

Sign In   or    Start Trial to View

Specialist, Learning & Development, Change Management

Sign In   or    Start Trial to View

Account Executive, Fleet

Sign In   or    Start Trial to View

Account Executive, Fleet & Government Sales

Sign In   or    Start Trial to View

Analyst, Global Brand Strategy, Track

Sign In   or    Start Trial to View

Analyst, Market Research

Sign In   or    Start Trial to View

Designer, Creative

Sign In   or    Start Trial to View

Deputy General Counsel, Litigation

Sign In   or    Start Trial to View

Planner, Die & Press Program, Trucks

Sign In   or    Start Trial to View

Planner, Business & Operations, North America

Sign In   or    Start Trial to View

Senior Designer, GUI Visioning

Sign In   or    Start Trial to View

Analyst, Digital Marketing

Sign In   or    Start Trial to View

Analyst, Digital Market Research

Sign In   or    Start Trial to View

Analyst, Regional Marketing, Customer Care & Aftersales

Sign In   or    Start Trial to View

Designer, Creative, GUI

Sign In   or    Start Trial to View

Planner, Business, UAE

Sign In   or    Start Trial to View

Analyst, Business Planning

Sign In   or    Start Trial to View

Engineer, Software

Sign In   or    Start Trial to View

Engineer, Technical Integration, ME Vehicle Systems

Sign In   or    Start Trial to View

Engineer, Development

Sign In   or    Start Trial to View

Coordinator, Recruiting, Information Technology

Sign In   or    Start Trial to View

Coordinator, Event

Sign In   or    Start Trial to View

Attorney

Sign In   or    Start Trial to View

Zone Manager, Buick GMC

Sign In   or    Start Trial to View

Executive Coordinator, Events

Sign In   or    Start Trial to View

Assistant Marketing Manager, Brand Integration, OnStar

Sign In   or    Start Trial to View

Regional Communications Manager

Sign In   or    Start Trial to View

Assistant Marketing Manager, Sierra

Sign In   or    Start Trial to View

Associate Marketing Manager, Digital

Sign In   or    Start Trial to View

Assistant Marketing Manager, Aquent

Sign In   or    Start Trial to View

Senior Engineer, Performance

Sign In   or    Start Trial to View

Zone Manager, Buick GMC

Sign In   or    Start Trial to View

Assistant Marketing Manager, GMC Sierra

Sign In   or    Start Trial to View

District Manager, Sales & Aftersales, Chevrolet

Sign In   or    Start Trial to View

District Sales Manager

Sign In   or    Start Trial to View

Senior Marketing Manager, GMC Trucks & Full, Size SUVs

Sign In   or    Start Trial to View

Assistant Marketing Manager, OnStar

Sign In   or    Start Trial to View

Zone Manager, Chevrolet Sales & Service, AZ, NV & UT

Sign In   or    Start Trial to View

Associate Marketing Manager, Chevy & Cadillac Certified Service

Sign In   or    Start Trial to View

Team Head, Marketing Support Chat

Sign In   or    Start Trial to View

Assistant Marketing Manager

Sign In   or    Start Trial to View

Assistant Media Manager, Chevrolet

Sign In   or    Start Trial to View

District Manager

Sign In   or    Start Trial to View

Representative, Finance

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [58]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Detroit, MI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Philadelphia, PA

Sign In   or    Start Trial to View

Detroit, MI

Sign In   or    Start Trial to View

Raleigh, NC

Sign In   or    Start Trial to View

Detroit, MI

Sign In   or    Start Trial to View

Saint Louis, MO

Sign In   or    Start Trial to View

Troy, MI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Oakland, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Costa Mesa, CA

Sign In   or    Start Trial to View

Brooklyn, NY

Sign In   or    Start Trial to View

Brooklyn, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Birmingham, MI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Baton Rouge, LA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Birmingham, AL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Detroit, MI

Sign In   or    Start Trial to View

Beverly Hills, CA

Sign In   or    Start Trial to View

Norcross, GA

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Fort Lauderdale, FL

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Washington, DC

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Greenville, SC

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Lebanon

Sign In   or    Start Trial to View

Mexico

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Ireland

Sign In   or    Start Trial to View

Austria

Sign In   or    Start Trial to View

China

Sign In   or    Start Trial to View

Italy

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

New Zealand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 24, 2018

Mary Barra Chairman & CEO

Drew Gilpin Faust defied and transcended ‘first female’ typecasting

There was a lot of hoopla when Drew Gilpin Faust was named the first female president of Harvard University back in 2007. There always is when a woman gets the top job in a male-dominated, elite profession, whether it’s the highest rung in...

May 23, 2018

Mary Barra Chairman & CEO

GM chief Mary Barra discusses trade, fuel economy and EVs at Goldman Sachs

General Motors chief Mary Barra said today her company needs a level playing field on trade with other countries, with equivalent or no tariffs in order to successfully compete in a global auto industry. She made her comments during a “Talks...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com