General Mills, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS General Mills, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

General Mills is one of the world's leading food companies, operating in more than 100 countries. Their consumer brands include Cheerios, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. They are headquartered in Minneapolis, Minnesota.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Betty Crocker, Cheerios, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Nature Valley, Old El Paso, Pillsbury, Progresso, Yoplait

Address: Number One General Mills Blvd, Minneapolis, MN 55426
Tel: (763) 764-7600
Tel: (800) 328-1144
Fax: (763) 764-7384
Website: www.generalmills.com
General Email: media.line@genmills.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1928

EMPLOYEE COUNT

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ANNUAL SALES

$15,619,800,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $15,619 $16,563 $17,630 -5% -6%
Gross Profit $5,563 $5,829 $5,949 -4% -2%
Operating Income $2,566 $2,707 $2,077 -5% 30%
Net Income $1,657 $1,697 $1,221 -2% 38%
Gross Margin 35% 35% 33%
Operating Income Margin 16% 16% 11%
Net Income Margin 10% 10% 6%
Cash and Cash Equivalents $766 $763 $334
Total Debt $9,481 $8,430 $9,191
Total Assets $21,812 $21,712 $21,832
Total Liabilitites $16,573 $15,936 $16,056
Stakeholder's Equity $4,327 $4,930 $4,996

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
38% = 10.6% x 0.7 x x 5.0 x

CORPORATE FAMILY [5]

COMPETITORS [25]

BRANDS OWNED [101]

INDUSTRY CODES

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KEY CONTACTS [219]

Tel: (763) 764-7600

Tel: (800) 328-1144

NAME/EMAIL TITLE BRANDS MORE INFO

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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