The Gap, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 10/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS The Gap, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through their Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, the company embodies what it means to be bright.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Athleta, Banana Republic, Intermix, Old Navy

Address: 2 Folsom St, San Francisco, CA 94105
Tel: (415) 427-0100
Tel: (800) 333-7899
Fax: (415) 427-2553
Website: www.gap.com
General Email: investor_relations@gap.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1969

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$15,855,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $15,855 $15,516 $15,797 2% -1%
Gross Profit $6,066 $5,640 $5,720 7% -1%
Operating Income $1,479 $1,191 $1,524 24% -21%
Net Income $848 $676 $920 25% -26%
Gross Margin 38% 36% 36%
Operating Income Margin 9% 7% 9%
Net Income Margin 5% 4% 5%
Cash and Cash Equivalents $1,783 $1,783 $1,370
Total Debt $1,249 $1,313 $1,731
Total Assets $7,989 $7,610 $7,473
Total Liabilitites $4,845 $4,706 $4,928
Stakeholder's Equity $3,144 $2,904 $2,545

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
26% = 5.3% x 2.0 x x 2.5 x

CORPORATE FAMILY [0]

BRANDS OWNED [5]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [103]

Tel: (415) 427-0100

Tel: (800) 333-7899

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

CFO & EVP

Sign In   or    Start Trial to View

CFO & Sr VP-Strategy-Old Navy

Sign In   or    Start Trial to View

CMO & Chief Digital Officer, China

Sign In   or    Start Trial to View

CMO & SVP

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief People Officer & EVP

Sign In   or    Start Trial to View

Pres/CEO-Banana Republic

Sign In   or    Start Trial to View

Pres/CEO-Gap Brand

Sign In   or    Start Trial to View

Pres/CEO-Athleta

Sign In   or    Start Trial to View

President, INTERMIX

Sign In   or    Start Trial to View

President, Gapkids, BabyGap & Maternity

Sign In   or    Start Trial to View

CEO-Old Navy

Sign In   or    Start Trial to View

CFO-Global Supply Chain & Sr VP

Sign In   or    Start Trial to View

EVP & Head, Commercial

Sign In   or    Start Trial to View

EVP, Global Supply Chain, Logistics, Strategy & Product Operations

Sign In   or    Start Trial to View

EVP, Digital & Customer Experience, GapLabs

Sign In   or    Start Trial to View

EVP, Hong Kong

Sign In   or    Start Trial to View

VP, Marketing, Global

Sign In   or    Start Trial to View

VP-Visual Mdsg-Old Navy

Sign In   or    Start Trial to View

VP, Global Strategy & Business Development, Gap Brand

Sign In   or    Start Trial to View

VP, PMO

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

Head-Mktg & Sr Dir-Banana Republic Factory

Sign In   or    Start Trial to View

Head, Global Communications

Sign In   or    Start Trial to View

Head, Investor Relations

Sign In   or    Start Trial to View

Assistant General Manager

Sign In   or    Start Trial to View

Senior Director, Global Brand Management

Sign In   or    Start Trial to View

Senior Director, Brand Engagement, Commercial Planning & Credit Card Programs

Sign In   or    Start Trial to View

Senior Director, E-Commerce Marketing, Global

Sign In   or    Start Trial to View

Sr Dir-Global Brand Mktg Comm

Sign In   or    Start Trial to View

Sr Dir-Strategic Sourcing-Mktg, Visual Mdsg, Fixtures & Pkg

Sign In   or    Start Trial to View

Sr Dir-Global Direct Mktg

Sign In   or    Start Trial to View

Senior Director, Stores, Operations & East Territory, Old Navy

Sign In   or    Start Trial to View

Senior Director, Global Events

Sign In   or    Start Trial to View

Sr Dir-Loyalty & Customer Engagement Mktg

Sign In   or    Start Trial to View

Senior Director, Communications

Sign In   or    Start Trial to View

Senior Director, Stored Value & Emerging Payments

Sign In   or    Start Trial to View

Senior Director, Media & Partnerships, International

Sign In   or    Start Trial to View

Senior Director, Corporate Communications

Sign In   or    Start Trial to View

Senior Director, Old Navy Digital Merchandising

Sign In   or    Start Trial to View

Manager, Digital Project & Producer

Sign In   or    Start Trial to View

Mktg Dir-Old Navy

Sign In   or    Start Trial to View

Director, Marketing & Brand Communications

Sign In   or    Start Trial to View

Director, Loss Prevention

Sign In   or    Start Trial to View

Director, Brand Management, Global

Sign In   or    Start Trial to View

Director, Digital Marketing & Media, Athleta

Sign In   or    Start Trial to View

Dir-Supplier Sustainability, Partnerships, Strategy & Ops

Sign In   or    Start Trial to View

Dir-PR & Partnerships-Athleta

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Global Planning

Sign In   or    Start Trial to View

Dir-Brand Mktg-Loyalty & Payments

Sign In   or    Start Trial to View

Director, CRM, Gap Brand

Sign In   or    Start Trial to View

Counsel & Director

Sign In   or    Start Trial to View

Director, People Operations & Strategy

Sign In   or    Start Trial to View

Director, Public Relations, Global Franchise

Sign In   or    Start Trial to View

Director, Product Management, Customer Experience

Sign In   or    Start Trial to View

Director, Outlet Marketing Integration

Sign In   or    Start Trial to View

Associate Director, Production & Art Buyer

Sign In   or    Start Trial to View

Senior Manager, Visual Operations

Sign In   or    Start Trial to View

Senior Manager, Digital Marketing

Sign In   or    Start Trial to View

Senior Manager, Digital Marketing & Media, Athleta

Sign In   or    Start Trial to View

Senior Manager, Public Relations & Influencer Marketing

Sign In   or    Start Trial to View

Senior Manager, Seasonal Marketing & Promotions, North America

Sign In   or    Start Trial to View

Sr Mgr-Sourcing & Strategic Sourcing

Sign In   or    Start Trial to View

Senior Manager, Men's Brand Management

Sign In   or    Start Trial to View

Senior Manager, Digital Marketing Strategy & Analytics

Sign In   or    Start Trial to View

Senior Manager, Advertising, TV, Radio & Video Content

Sign In   or    Start Trial to View

Sr Mgr-Brand Partnerships & Brand Mgmt

Sign In   or    Start Trial to View

Sr Mgr-Global Mktg Comm

Sign In   or    Start Trial to View

Senior Manager, Events & Brand Experiences

Sign In   or    Start Trial to View

Senior Manager, Direct Mail Contact Management

Sign In   or    Start Trial to View

Project Manager, Seasonal Marketing & Promotions, North America

Sign In   or    Start Trial to View

Marketing Manager, Franchise, International

Sign In   or    Start Trial to View

Production Manager

Sign In   or    Start Trial to View

Marketing Manager, Customer Engagement Marketing, Gap Brand

Sign In   or    Start Trial to View

Marketing Manager, Digital Advertising

Sign In   or    Start Trial to View

Program Manager, Old Navy

Sign In   or    Start Trial to View

Marketing Manager, eMail

Sign In   or    Start Trial to View

Product Manager, Payments

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Manager, Buying

Sign In   or    Start Trial to View

Manager, Consumer Insights

Sign In   or    Start Trial to View

Manager, Customer Experience, Store Experience & Integration

Sign In   or    Start Trial to View

Manager, Analytics

Sign In   or    Start Trial to View

Manager, District Visual

Sign In   or    Start Trial to View

Manager, Field Program Logistics, Facilitation & Enterprise Talent Development

Sign In   or    Start Trial to View

Manager, Online Marketing, CRM

Sign In   or    Start Trial to View

Mgr-Seasonal Campaigns & Product Stories-Old Navy

Sign In   or    Start Trial to View

Manager, Global Consumer Insights

Sign In   or    Start Trial to View

Manager, Visual, Brand Experience

Sign In   or    Start Trial to View

Manager, Global Events

Sign In   or    Start Trial to View

Manager, Social Media

Sign In   or    Start Trial to View

Strategist, Digital Media

Sign In   or    Start Trial to View

Sr Planner-Market

Sign In   or    Start Trial to View

Designer, Web

Sign In   or    Start Trial to View

Planner, Inventory Management

Sign In   or    Start Trial to View

Senior Product Manager, Innovation

Sign In   or    Start Trial to View

Corporate Manager, Strategy

Sign In   or    Start Trial to View

Senior Marketing Manager, Site & Content, Old Navy

Sign In   or    Start Trial to View

Senior Marketing Manager, Email & Special Projects

Sign In   or    Start Trial to View

Senior Marketing Manager, Retention & Loyalty, Global Consumer Payments

Sign In   or    Start Trial to View

Corporate Communications Manager

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [20]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Portland, OR

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Minneapolis, MN

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Costa Mesa, CA

Sign In   or    Start Trial to View

Groveport, OH

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Pittsburgh, PA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

San Francisco, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 15, 2018

Teri List-Stoll CFO & EVP

Gap and Victoria's Secret both made offers to acquire Lululemon in the early 2000s, the athleisure company's founder reveals in new tell-all book (GPS, LB, LULU)

Wilson criticized Gap's $200 million buyout offer , writing that it was "inadequate" and that at the time, the company was "sucking on all cylinders." The controversial creator of the first athleisure brand revealed that he was...

October 14, 2018

Josh Ramzy Product Manager, Payments

GAP picks European payments partner

Fashion retailer GAP has selected a new payments platform to manage in-store and online payments across Europe The company will roll out Adyen’s payment technology in over 150 stores across four countries – UK, France, Italy and Ireland...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com