Fruit of the Loom, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 1/29/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Fruit of the Loom, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Fruit of the Loom is a leading international, vertically integrated basic apparel and athletic goods company, emphasizing branded products for consumers of all ages. The company, including their Russell Brands, LLC and Vanity Fair Brands, LP subsidiaries, is one of the world's largest manufacturers and marketers of underwear, intimate apparel, casualwear, athletic apparel and equipment for the entire family. The company sells products under a number of international brands including Fruit of the Loom, Vanity Fair, Russell Athletic, Spalding and Brooks.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Fruit of the Loom Dr, Bowling Green, KY 42103-9015
Tel: (270) 781-6400
Fax: (270) 781-6588
Website: www.fruit.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1851

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

CORPORATE FAMILY [56]

COMPETITORS [22]

BRANDS OWNED [8]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [17]

Tel: (270) 781-6400

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

COO & EVP

Sign In   or    Start Trial to View

CIO, Chief Digital Officer & EVP

Sign In   or    Start Trial to View

SVP, Advertising, Marketing & Corporate Communications

Sign In   or    Start Trial to View

Managing Director, Creative Services

Sign In   or    Start Trial to View

VP, Marketing & Merchandising, Vanity Fair Brands

Sign In   or    Start Trial to View

VP, Activewear Marketing & Merchandising

Sign In   or    Start Trial to View

VP, Business Development & Marketing

Sign In   or    Start Trial to View

VP, Corporate Communications

Sign In   or    Start Trial to View

VP, Business Analysis & Category Management

Sign In   or    Start Trial to View

VP, Consumer Insights

Sign In   or    Start Trial to View

VP, Licensing

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Manager, Licensing & Compliance

Sign In   or    Start Trial to View

Manager, Brand Communications

Sign In   or    Start Trial to View

Associate Manager, Advertising & Public Relations

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Boulder, CO

Sign In   or    Start Trial to View

Austin, TX

Sign In   or    Start Trial to View

Winston Salem, NC

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 09, 2018

Fruit of the Loom makes online debut in India

American innerwear label, Fruit of The Loom, has made its online debut in India exclusively with Amazon Fashion. The innerwear and lingerie category grew on Amazon Fashion by 90 per cent in 2017 with a selection of over 1,500 international and...

January 16, 2018

Melissa Burgess-Taylor Chairman & CEO

Fruit of the Loom Partners with Goldbug to Introduce Newborn, Infant and Toddler Accessories and Apparel Line in 2019

Bowling Green, Ky. — January 16, 2018 — Fruit of the Loom is excited to announce a new partnership and licensing agreement with Goldbug, the largest distributor of infant and children’s accessories in the United States. This new...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com