Foxwoods Resort Casino Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Foxwoods Resort Casino is recognized the world-over as the ultimate entertainment destination. From the vast array of gaming options in multiple casinos; AAA Four-Diamond hotels, restaurants that span from five star gourmet to grab and go; world-renowned spas, awarding-winning golf, state-of-the-art theaters, to exclusive retailers and more. Recreational and business guests are treated to Five Star Service and promised a visit that will be anything but ordinary. Modern and versatile convention and meeting space infuse new life into meetings and events.

Note: Business Summary has been adapted from the Company's website.

Address: 350 Trolley Line Blvd, Mashantucket, CT 06338
Tel: (860) 312-3000
Tel: (800) FOXWOODS
Fax: (860) 396-3599
Website: www.foxwoods.com/default.aspx
General Email: information@foxwoods.com

EMAIL PROFILE

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STATISTICS

CORPORATE FAMILY [0]

COMPETITORS [1]

INDUSTRY CODES

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KEY CONTACTS [11]

Tel: (860) 312-3000

Tel: (800) FOXWOODS

NAME/EMAIL TITLE MORE INFO

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Interim CEO

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Chief Marketing Officer

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VP, Food & Beverage

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VP, Guest Experience & Operations

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VP, Loyalty Marketing

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VP, Brand Marketing

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VP-Resort Dev

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VP-Asian Mktg

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VP, Marketing, National

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Assistant Director, Special Events & Promotions

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Manager, Direct Marketing

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AGENCY RELATIONSHIPS

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Mobile, AL

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Boston, MA

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Boston, MA

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Boston, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 18, 2018

SATURDAY CES CARD FROM THE FAMED FOX THEATER FEATURED ON FIGHTNIGHT LIVE

Fan-friendly, interactive FREE series Powered by Everlast heads to Foxwoods Resort Casino on Saturday Night. NEW YORK (Oct. 17, 2018) - With more than one million views across the first three shows of its new season, FIGHTNIGHT LIVE Powered by...

October 16, 2018

The man who got paid to go to parties

My father was a serious newsman. As a cub reporter for The Berkshire Eagle in 1963, he covered the March on Washington, standing on the steps of the Lincoln Memorial while, just a few feet away, Martin Luther King Jr. delivered his “I Have a...

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