Fossil Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Fossil, Inc. is a design, marketing and distribution company that specializes in consumer fashion accessories. Their products include men's and women's fashion watches and jewelry and handbags, small leather goods, belts, sunglasses, soft accessories, shoes and clothing.

Note: Business Summary has been adapted from the Company's website.

Address: 901 S. Central Expressway, Richardson, TX 75080
Tel: (972) 234-2525
Fax: (972) 234-4669
Website: https://www.fossil.com/us/en.html
General Email: ir@fossil.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1984

EMPLOYEE COUNT

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ANNUAL SALES

$3,042,400,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2017 2017 2017 CHANGE 2017 CHANGE  
Revenue $74,676 $74,676 $2,788 2578% 2578%
Gross Profit $0 $0 $1,358 -100% -100%
Operating Income $0 $0 $-424 -100% -100%
Net Income $5,625 $5,625 $-478 -1276% -1276%
Gross Margin 0% 0% 48%
Operating Income Margin 0% 0% -15%
Net Income Margin 7% 7% -17%
Cash and Cash Equivalents $147,069 $231 $147,069
Total Debt $269 $446 $269
Total Assets $2,049,776 $1,658 $2,049,776
Total Liabilitites $2,050,088 $1,077 $2,050,088
Stakeholder's Equity $-312 $576 $-312

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-1802% = 7.5% x 0.0 x x -6569.8 x

CORPORATE FAMILY [0]

COMPETITORS [30]

BRANDS OWNED [14]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [45]

Tel: (972) 234-2525

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Chief Financial Officer

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COO & EVP

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CIO & SVP

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Chief Strategy Officer, Chief Digital Officer & EVP

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Chief Compliance Officer & Chief Risk Officer

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Chief Human Resources Officer & EVP

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General Counsel, Secretary & VP

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SVP, Michael Kors Brand, Watches & Jewelry

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Senior Vice President

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VP, Global Philanthropy & Sustainability & Head, Fossil Foundation

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VP & General Manager, Misfit & Connected Devices

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VP & Creative Director, Licensed Brands

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VP, Store Design & Construction

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VP, Global Analytics

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VP, Sales Leather Division

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VP-HR-Americas Reg

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VP, Portfolio Brands, Global

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VP, Sales, Michael Kors Watch & Jewelry

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VP, Sales & Wholesale Business Development

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Head, Influencer Marketing & Manager, Public Relations, Global

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Senior Director, E-Commerce Sales

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Marketing Director, Global Media

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Director, Creative Services

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Director, Brand Communications

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Director, Brand Management, Global

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Director, Global Brand Management, Kate Spade New York Watches

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Account Manager

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Manager, Digital Analytics

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Manager, Business Development

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Manager, Public Relations & Communications, Global Marketing

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Assistant Brand Manager, Emporio Armani Watches

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Assistant Brand Manager, Michael Kors Watch

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Assistant Brand Manager, Adidas Watches

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Senior Specialist, Global Marketing, Style Brands

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Senior Specialist, Marketing & Media, Global

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Senior Specialist, Marketing, Diesel & Tory Burch

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Specialist, Paid Social Media, Global

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Specialist, Marketing

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Specialist, Brand, Michael Kors Timepieces

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Specialist-Global Brand Mktg-Kate Spade New York

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Senior Marketing Manager, Media, Global

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Div Brand Mgr-Global Mdsg

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Sr Mktg Mgr-Diesel Watches, Jewelry & Tory Burch Watches-Global

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Sr Mktg Mgr-Misfit Wearables-Global

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Seattle, WA

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Plano, TX

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Indianapolis, IN

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San Francisco, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 16, 2018

Watch brands playing with fire in their choice for ambassadors and celebrity endorsements

Watch brands playing with fire in their choice for ambassadors and celebrity endorsements A report by US-based celebrity endorsement specialist Spotted says that prestige watchmakers are among a host of luxury brands that are playing Russian...

August 14, 2018

Consolidated Research: 2018 Summary Expectations for National Instruments, Dynavax Technologies, BWX Technologies, Fossil Group, GCP Applied Technologies, and Stratasys — Fundamental Analysis, Key Performance Indications

NEW YORK, Aug. 14, 2018 (GLOBE NEWSWIRE) -- In new independent research reports released early this morning, Fundamental Markets released its latest key findings for all current investors, traders, and shareholders of National Instruments...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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