Ford Motor Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Ford Motor Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With thousands of employees and plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.

Note: Business Summary has been adapted from the Company's website.

Address: 1 American Rd, Dearborn, MI 48126
Tel: (313) 322-3000
Tel: (800) 367-5690
Fax: (313) 845-6073
Website: www.ford.com
General Email: info@ford.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1903

EMPLOYEE COUNT

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ANNUAL SALES

$156,776,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $156,776 $151,800 $149,558 3% 1%
Gross Profit $16,340 $16,713 $17,744 -2% -5%
Operating Income $4,813 $5,741 $6,981 -16% -17%
Net Income $7,602 $4,596 $7,373 65% -37%
Gross Margin 10% 11% 11%
Operating Income Margin 3% 3% 4%
Net Income Margin 4% 3% 4%
Cash and Cash Equivalents $18,492 $15,905 $14,272
Total Debt $154,287 $142,970 $132,854
Total Assets $257,808 $237,951 $224,925
Total Liabilitites $222,820 $208,685 $196,189
Stakeholder's Equity $34,890 $29,170 $28,642

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
21% = 4.8% x 0.6 x x 7.4 x

CORPORATE FAMILY [3]

COMPETITORS [38]

BRANDS OWNED [41]

INDUSTRY CODES

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KEY CONTACTS [253]

Tel: (313) 322-3000

Tel: (800) 367-5690

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

June 17, 2018

William Clay Ford, Jr. Chairman

Ford: Detroit train station key to autonomous vehicle plans

DETROIT (AP) — Bill Ford looks past the tons of paint, plaster and steel needed to remake Detroit's blighted Michigan Central train station and sees more than just an iconic building in desperate need of a makeover. The executive chairman of...

June 16, 2018

Brett Wheatley VP-Mobility Mktg & Growth
Marcy Klevorn President, Mobility & EVP

Ford to invest $50 million on centre for integrated mobility in Maharashtra

Mumbai, June 16 -- The US-based Ford Motor Company has decided to make an investment of $50 million (around Rs340 crore) in Maharashtra for setting up a Centre of Excellence for integrated mobility in the state and explore smart urban mobility modes...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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