Ford Motor Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 12/11/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Ford Motor Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With thousands of employees and plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.

Note: Business Summary has been adapted from the Company's website.

Address: 1 American Rd, Dearborn, MI 48126
Tel: (313) 322-3000
Tel: (800) 367-5690
Fax: (313) 845-6073
Website: www.ford.com
General Email: info@ford.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1903

EMPLOYEE COUNT

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ANNUAL SALES

$156,776,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $156,776 $151,800 $149,558 3% 1%
Gross Profit $16,340 $16,713 $17,744 -2% -5%
Operating Income $4,813 $5,741 $6,981 -16% -17%
Net Income $7,602 $4,596 $7,373 65% -37%
Gross Margin 10% 11% 11%
Operating Income Margin 3% 3% 4%
Net Income Margin 4% 3% 4%
Cash and Cash Equivalents $18,492 $15,905 $14,272
Total Debt $154,287 $142,970 $132,854
Total Assets $257,808 $237,951 $224,925
Total Liabilitites $222,820 $208,685 $196,189
Stakeholder's Equity $34,890 $29,170 $28,642

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
21% = 4.8% x 0.6 x x 7.4 x

CORPORATE FAMILY [3]

COMPETITORS [38]

BRANDS OWNED [41]

INDUSTRY CODES

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Tel: (313) 322-3000

Tel: (800) 367-5690

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ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

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  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

December 11, 2018

US Patent Issued to FORD GLOBAL TECHNOLOGIES. on Dec. 11 for "Autonomous vehicle unauthorized passenger or object detection" (Michigan Inventor)

ALEXANDRIA, Va., Dec. 11 -- United States Patent no. 10,150,448, issued on Dec. 11, was assigned to FORD GLOBAL TECHNOLOGIES. LLC (Dearborn, Mich.). "Autonomous vehicle unauthorized passenger or object detection" was invented by Ford...

December 10, 2018

Trevor Worthington Appointed Ford Vice President, Global Product Development Operations & Vehicle Programs

Trevor Worthington, vice president, Product Development, Asia Pacific, is appointed vice president, Global Product Development Operations & Vehicle Programs Graham Pearson, currently Asia Pacific vehicle line director Cars and SUVs is named...

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Sandra Rojas - VP, Marketing

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