Foot Locker, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Foot Locker, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Foot Locker Inc. is a global retailer of athletically inspired shoes & apparel. They operate 3335 retail stores in 23 countries. Their direct-to-consumer business offers athletic footwear, apparel & equipment via internet, mobile & catalog channels.

Note: Business Summary has been adapted from the Company's website.

Address: 112 W 34th St, New York, NY 10120-0101
Tel: (212) 720-3700
Fax: (212) 720-4397
Website: www.footlocker-inc.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1879

EMPLOYEE COUNT

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ANNUAL SALES

$7,766,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $7,782 $7,766 $7,412 0% 4%
Gross Profit $2,456 $2,636 $2,505 -6% 5%
Operating Income $571 $1,000 $837 -42% 19%
Net Income $284 $664 $541 -57% 22%
Gross Margin 31% 33% 33%
Operating Income Margin 7% 12% 11%
Net Income Margin 3% 8% 7%
Cash and Cash Equivalents $849 $1,046 $1,021
Total Debt $125 $127 $130
Total Assets $3,961 $3,840 $3,775
Total Liabilitites $1,442 $1,130 $1,222
Stakeholder's Equity $2,519 $2,710 $2,553

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 3.6% x 2.0 x x 1.6 x

CORPORATE FAMILY [0]

COMPETITORS [19]

BRANDS OWNED [7]

INDUSTRY CODES

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KEY CONTACTS [46]

Tel: (212) 720-3700

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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CFO & EVP

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CIO & CTO

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Chief Marketing Officer

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Chief Accounting Officer & SVP

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CEO, North America & EVP

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General Counsel, Secretary & SVP

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Treasurer, Investor Relations & VP

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EVP, Operations Support

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Sr VP-Corp Strategy & Store Dev

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SVP, Human Resources

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VP & General Manager, Canada

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Corporate VP, Logistics

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VP, Brand Marketing

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Corporate VP, Sourcing, Global

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VP, Brand Marketing, Lady Foot Locker & SIX 02

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VP, Talent Management, Global

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VP, Talent Management, Global

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Vice President

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Corporate VP, Risk Management

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General Manager, SIX:02 & Lady Foot Locker

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Senior Director, Integrated Marketing

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Senior Director, Visual Experience, North America

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Senior Director, Brand Marketing

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Senior Director, Marketing Operations, NA

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Senior Director, CRM, Loyalty & Research

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Brand Marketing Manager

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Director, Brand Media & Planning, North America

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Director, Brand Marketing, Kids Foot Locker

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Director, Events & Publicity

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Director, Public Relations

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Director, Digital Marketing

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Director, Brand Marketing

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Director, Mobile

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Senior Manager, BI & Digital Analytics

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Brand Manager

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Product Manager

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Marketing Manager

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Manager, Print Production

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Manager, Brand Marketing, Foot Locker & Footaction

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Manager, Social Media

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Manager, E-Commerce Marketing

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Manager, Digital Analytics

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Buyer, Women's Footwear

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Senior Merchandiser, Men's Casual Footwear

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Senior Communications Manager, North America

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Minneapolis, MN

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Culver City, CA

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New York, NY

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New York, NY

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United Kingdom

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 21, 2018

Pawan Verma CIO & CTO

Pawan Verma Leads Customer Experience As CIO And CTO Of Foot Locker

Of all the CIO-plus roles that exist, that of chief information officer and chief technology officer may seem to be the one that is least expansive. Each are technology roles after all, right? Pawan Verma’s purview offers an interesting...

May 17, 2018

Richard A. Johnson Chairman, President & CEO

Footwear Experts Say Retailers Must Innovate Or Bust

Earlier this month, I attended the FDRA Executive Summit, where I learned that while footwear sales have risen for the seventh straight year, same-store sales actually contracted -0.9 percent in 2017. According to a report released by FDRA, “...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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