FMR LLC (Fidelity Investments) Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

FMR LLC (Fidelity Investments)

Financial Services

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Fidelity is a mutual fund company offering a range of workplace savings plans and individual retirement accounts (IRAs). They offer Retirement Planning, Portfolio Guidance, Brokerage Services and many other financial products and services to individuals and institutions, as well as financial intermediary firms.

Note: Business Summary has been adapted from the Company's website.

Address: 245 Summer St, Boston, MA 02210
Tel: (617) 563-7000
Tel: (800) 343-3548
Fax: (617) 476-6150
Website: www.fidelity.com/
General Email: fidelitycorporateaffairs@fmr.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEES

Sign In Or Start a Free Trial to View

CORPORATE FAMILY [0]

COMPETITORS [36]

BRANDS OWNED [4]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [112]

Tel: (617) 563-7000

Tel: (800) 343-3548

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman, President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CMO, Personal Investing

Sign In   or    Start Trial to View

CTO, Fidelity Charitable

Sign In   or    Start Trial to View

CTO, Enterprise

Sign In   or    Start Trial to View

Chief Creative Officer

Sign In   or    Start Trial to View

President, Fidelity Institutional

Sign In   or    Start Trial to View

President, Fidelity Clearing & Custody

Sign In   or    Start Trial to View

President, Personal Investing

Sign In   or    Start Trial to View

President, Fidelity Capital Markets

Sign In   or    Start Trial to View

COO, Fidelity Institutional

Sign In   or    Start Trial to View

Principal

Sign In   or    Start Trial to View

EVP, Marketing & Product Management

Sign In   or    Start Trial to View

EVP, FundsNetwork

Sign In   or    Start Trial to View

EVP, Tax

Sign In   or    Start Trial to View

EVP, Retirement & Investing Strategies

Sign In   or    Start Trial to View

Sr VP & Head-Segment Mktg

Sign In   or    Start Trial to View

SVP & Head, Account Services

Sign In   or    Start Trial to View

SVP, Customer Experience

Sign In   or    Start Trial to View

SVP, Strategic Partnerships & Business Development

Sign In   or    Start Trial to View

Sr VP-Workplace Plng & Advice

Sign In   or    Start Trial to View

SVP, Media & Search

Sign In   or    Start Trial to View

SVP, Marketing & Advertising Channels

Sign In   or    Start Trial to View

SVP, Research

Sign In   or    Start Trial to View

SVP, Customer Experience

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Experience

Sign In   or    Start Trial to View

SVP, Strategy & Planning Group

Sign In   or    Start Trial to View

SVP, Integrated Marketing

Sign In   or    Start Trial to View

SVP, Digital Solutions

Sign In   or    Start Trial to View

SVP, EI Service Experience & Insights

Sign In   or    Start Trial to View

SVP, Communications & Branding

Sign In   or    Start Trial to View

VP & Executive Creative Director

Sign In   or    Start Trial to View

VP & Manager, Funds Network Relationship

Sign In   or    Start Trial to View

VP, Corporate Media Relations

Sign In   or    Start Trial to View

VP, Meetings & Client Events

Sign In   or    Start Trial to View

VP, Corporate Media Relations

Sign In   or    Start Trial to View

VP, Customer Segment Marketing

Sign In   or    Start Trial to View

VP, FundsNetwork Product Analytics

Sign In   or    Start Trial to View

VP, Innovation, Emerging Interfaces

Sign In   or    Start Trial to View

VP, Market Research

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP-Strategic Media & Comm

Sign In   or    Start Trial to View

VP, Workplace Managed Accounts

Sign In   or    Start Trial to View

VP, Integrated Marketing

Sign In   or    Start Trial to View

VP, Mobile

Sign In   or    Start Trial to View

VP, Investment Product & Strategy

Sign In   or    Start Trial to View

VP-Sponsorships & Events

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP & Group Creative Director

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Video & Events

Sign In   or    Start Trial to View

VP-Data Science & Healthcare

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Designated Brokerage Services

Sign In   or    Start Trial to View

VP, Agency Workflow Management

Sign In   or    Start Trial to View

VP-Events & Sponsorship

Sign In   or    Start Trial to View

VP, Relationship Management

Sign In   or    Start Trial to View

VP, Communications

Sign In   or    Start Trial to View

VP, ETF Implementation

Sign In   or    Start Trial to View

VP, Women Investors

Sign In   or    Start Trial to View

VP, Media

Sign In   or    Start Trial to View

VP, Media

Sign In   or    Start Trial to View

VP, Customer Experience

Sign In   or    Start Trial to View

VP, Customer Care

Sign In   or    Start Trial to View

Head-Digital Managed Accts Solutions

Sign In   or    Start Trial to View

Head, Product & Strategy, SelectCo

Sign In   or    Start Trial to View

Head, Business Intelligence & Insights

Sign In   or    Start Trial to View

Head, Digital Analytics & Insights

Sign In   or    Start Trial to View

Head-Employee Digital Engagement & Collaboration

Sign In   or    Start Trial to View

Senior Director, Product Marketing

Sign In   or    Start Trial to View

Producer, Digital

Sign In   or    Start Trial to View

Media Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Product Director, Digital

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Director, MARCOM Category Management

Sign In   or    Start Trial to View

Director, Project Management

Sign In   or    Start Trial to View

Director, Experience Integration

Sign In   or    Start Trial to View

Director, Content

Sign In   or    Start Trial to View

Director, Communications Solutions, Enterprise Digital Experience

Sign In   or    Start Trial to View

Director, Segment Marketing

Sign In   or    Start Trial to View

Director, Segment Marketing

Sign In   or    Start Trial to View

Director, Integrated Marketing

Sign In   or    Start Trial to View

Director, Digital Analytics & Insights

Sign In   or    Start Trial to View

Director, Acquisition Marketing

Sign In   or    Start Trial to View

Director, Investment Product Development

Sign In   or    Start Trial to View

Director, Creative Asset Management

Sign In   or    Start Trial to View

Director, Corporate Media Relations

Sign In   or    Start Trial to View

Director, Social Media

Sign In   or    Start Trial to View

Director, Public Relations, Research & Analysis

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Digital Analytics & Insights

Sign In   or    Start Trial to View

Director, Search

Sign In   or    Start Trial to View

Sr Mgr-Rep Comm

Sign In   or    Start Trial to View

Senior Manager, Product Analytics, FundsNetwork

Sign In   or    Start Trial to View

Senior Manager, Digital Analytics & Insights

Sign In   or    Start Trial to View

Senior Project Manager

Sign In   or    Start Trial to View

Manager, Digital Campaign

Sign In   or    Start Trial to View

Senior Account Supervisor

Sign In   or    Start Trial to View

Senior Account Supervisor

Sign In   or    Start Trial to View

Account Supervisor

Sign In   or    Start Trial to View

Supervisor, Media

Sign In   or    Start Trial to View

Account Executive

Sign In   or    Start Trial to View

Analyst, Business

Sign In   or    Start Trial to View

Analyst-Consulting & Fidelity Consulting

Sign In   or    Start Trial to View

Group Creative Director

Sign In   or    Start Trial to View

Group Creative Director, Fidelity Communications & Advertising

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

Boston, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com