FedEx Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

FedEx Corporation provides customers and businesses worldwide with a broad portfolio of Transportation, E-Commerce and Business Services.

Note: Business Summary has been adapted from the Company's website.

Address: 3875 Airways, Module H3 Department 4634, Memphis, TN 38116
Tel: (901) 818-7500
Tel: (800) GOFEDEX
Fax: (901) 395-2000
Website: www.fedex.com
General Email: ir@fedex.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEE COUNT

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ANNUAL SALES

$60,319,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2017 2017 2017 CHANGE 2017 CHANGE  
Revenue $7,447 $7,447 $60,319 -87% -87%
Gross Profit $6,003 $6,003 $38,302 -84% -84%
Operating Income $3,068 $3,068 $5,037 -39% -39%
Net Income $1,128 $1,128 $2,997 -62% -62%
Gross Margin 80% 80% 63%
Operating Income Margin 41% 41% 8%
Net Income Margin 15% 15% 4%
Cash and Cash Equivalents $485 $3,969 $485
Total Debt $21,275 $14,931 $21,275
Total Assets $41,479 $48,552 $41,479
Total Liabilitites $30,718 $32,479 $30,718
Stakeholder's Equity $10,761 $16,073 $10,761

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 15.1% x 0.2 x x 3.9 x

CORPORATE FAMILY [0]

COMPETITORS [14]

BRANDS OWNED [45]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [181]

Tel: (901) 818-7500

Tel: (800) GOFEDEX

NAME/EMAIL TITLE BRANDS MORE INFO

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President & COO

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Chief Executive Officer

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CFO & EVP

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CFO & SVP

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COO & EVP

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COO & EVP

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Chief Sustainability Officer & VP-Environmental Affairs

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Chief Accounting Officer

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President & CEO, FedEx Cross Border & SVP, E-Commerce

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President & CEO, FedEx Express

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Pres/CEO-FedEx Office

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President & CEO, FedEx Freight

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President, MEISA

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COO-FedEx Freight & Exec VP-FedEx Freight

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Manager, Brand & Interactive Advertising & Principal, Marketing

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Principal, Marketing

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Principal, Communications

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Principal, Marketing & Mobile Solutions

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Principal, Strategic Program Operations

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Principal, Marketing

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Principal, Digital Marketing

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Principal, Marketing

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Principal, Marketing

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Principal, Innovation, FedEx Innovation & Design

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Principal, Marketing

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Principal, Marketing

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Principal-Mktg-Federal Express

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Principal, Marketing

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Principal, Marketing

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Principal, Marketing

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Principal, Marketing & Content Strategy, FedEx Services

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Principal-Strategic Ops & Tech

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Principal, Marketing

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General Counsel, Secretary & EVP

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EVP, FedEx Information Services

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EVP, Sales & Solutions, Global

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EVP, FedEx Ground

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EVP, Marketing & Communications, FedEx Services

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SVP, Human Resources

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SVP, Sales & Solutions

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SVP, Sales

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SVP, Integrated Marketing & Communications

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SVP, Customer Experience

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SVP, Customer Access Solutions & Information Technology

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Chief Postal Officer-FedEx SmartPost & Sr VP-Transportation Sys

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Managing Director, Corporate Communications & Events

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Managing Director, International

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Mng Dir-Mktg & Comm-Latin America & Caribbean Div

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Managing Director, Marketing, International

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Mng Dir-Decision Science

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VP, Operations Analysis

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VP-Ops Plng & Tech-FedEx Ground

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VP, Global Solutions Marketing

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VP, Pricing, US Region

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VP, Strategy, Innovation & Product Development

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VP, Investor Relations

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VP, Customer Experience, Latin America & Caribbean

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VP, Domestic Services Marketing, FedEx Services

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VP, Customer Engagement Marketing

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VP, Finance, Asia Pacific

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VP, Brand Experience Marketing

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VP, Communications, FedEx Ground

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VP, Digital Access Marketing

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VP-Mktg, Comm & Customer Experience

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Head, Sales Account, FedEx Supply Chain

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Marketing Director

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Marketing Director

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Dir-FedEx Svcs

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Director, Global Brand Management

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Director, Digital Marketing

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Dir-Pub Affairs Comm

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Director, Retail Marketing

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Director, Global Pricing & Revenue Management

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Director, Corporate Development

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Director

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Dir-Comm-FedEx Freight

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Director, Corporate Strategy & SME Strategy

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Director, Innovation & Design

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Senior Manager, Communications Project, FedEx Global Reputation Content

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Sr Mgr-Postal Programs & Customer Engrg-FedEx SmartPost

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Acct Mgr & Specialist-Market

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Account Manager, Logistics, FedEx Truckload Brokerage

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Account Manager, Logistics

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Account Manager

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Account Manager

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Project Mgr-FedEx Ground

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Project Manager, Strategic Market Analysis

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Project Mgr-FedEx Ground

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Marketing Manager

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Marketing Manager

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Marketing Manager, Advertising & Sponsorship

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Marketing Manager

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Marketing Manager

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Mktg Mgr-Global Brand Mgmt, Brand Identity & Expression

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Senior Product Manager

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Marketing Manager

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Marketing Manager

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Marketing Manager

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Marketing Manager, International

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Marketing Manager, Brand & Interactive Advertising

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Manager, Marketing Research

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Manager, Sponsorship & Sports Marketing

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Manager, Retail Marketing

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Manager, Information Technology Project Management

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Manager, Digital Marketing & Analytics

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Manager, Retail Marketing, Integrated, Local & Sales Marketing

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Mgr-Strategic Dev & Ops

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Manager, Integrated Marketing

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Manager, Strategic Marketing, International Development & Competitive Strategy

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Mgr-Special Projects-FedEx Ground

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Manager, Sponsorship Marketing

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Manager, Pricing

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Mgr-Mktg Bus Architecture

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Mgr-Global Reputation Mgmt

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Manager, Innovation & Design Marketing

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Manager, Global Content Production & Brand Journalism

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Manager, Operations & Carrier Management, FedEx Supply Chain

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Manager, Solutions

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Manager, Internal Communications, FedEx Ground

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Manager, International Marketing, Small Business Segment

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Mgr-Enterprise Ops Sys-FedEx Freight

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Manager

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Manager, Product Development Marketing

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Mgr-Corp Strategy & Analytics

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Mgr-Customer Svc Quality Assurance-Fedex TechConnect

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Manager, Advertising

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Mgr-FedEx SmartPost

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Mgr-Digital Access Global Plng & Localization

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Manager, FedEx Services Communications

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Mgr-Transportation Plng & Support-FedEx SmartPost

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Manager

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Manager, Solutions

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Manager, Business Development & PMO, FedEx Ground

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Senior Account Executive, International

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Senior Account Executive, International

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Senior Specialist, Communications & Writer

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Senior Specialist, Marketing

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Senior Specialist, Communications

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Senior Specialist, Communications

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Senior Specialist, Marketing

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Senior Specialist, Marketing, Aerospace & Healthcare Targeted Marketing

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Senior Specialist, Marketing

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Senior Specialist, Marketing

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Senior Specialist, Communications

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Senior Specialist, Marketing

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Specialist, Marketing

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Specialist, Marketing

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Specialist, Marketing

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Specialist, Sales & Marketing

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Strategist, Communications

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Specialist, Marketing

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Specialist, Marketing

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Specialist, Marketing

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Account Executive

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Specialist, Marketing

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Strategist, Communications

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Specialist, Marketing

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Specialist, Marketing

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Specialist, Marketing

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Specialist-Comm-FedEx Freight

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Specialist-Comm-FedEx Ground

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Sr Analyst-Mktg, Customer Experience & Digital Access Mktg

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Senior Analyst, Marketing

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Senior Analyst, Marketing

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Senior Analyst, Revenue Management

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Senior Analyst, EC Marketing

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Senior Analyst, Strategic Project Marketing

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Senior Analyst, Strategic Marketing

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Senior Analyst, Pricing Marketing

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Senior Analyst, Strategic Project Marketing

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Analyst, Strategic Event, FedEx Services

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Analyst, Systems

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Analyst-Bus Dev-FedEx SmartPost

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Senior Designer, Aircraft Training

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Engineer, Control Systems Project, FedEx Express

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Engineer, Epic, FedEx Ground

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Engr-FedEx SmartPost

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District Sales Manager

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District Engineer, Operations

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Corp Acct Mgr-FedEx Svcs-Intl

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AGENCY RELATIONSHIPS [18]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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