FCA US LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

FCA US LLC's product lineup features some of the world's most recognizable vehicles. They have the resources, technology and worldwide distribution network required to compete on a global scale, offering an expanded product line including environmentally friendly vehicles.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Chrysler, Dodge, Jeep

Address: 1000 Chrysler Dr, Auburn Hills, MI 48326
Tel: (248) 576-5741
Fax: (248) 576-4742
Website: www.fcanorthamerica.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$54,981,000,000

CORPORATE FAMILY [5]

COMPETITORS [5]

BRANDS OWNED [48]

INDUSTRY CODES

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KEY CONTACTS [117]

Tel: (248) 576-5741

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Chief Executive Officer

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Chief Financial Officer

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Chief Marketing Officer

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President & CEO, Canada & Head, US Sales

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President & CEO, Chrysler Mexico

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President, FCA Foundation

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SVP, Strategic Analytics

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SVP, Supply Chain Management, Chrysler Group LLC

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VP, Engines, Electrified Propulsion & Advance Powertrain Engineering

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Head, Ram Product Planning, Commercial Vehicles

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Head, Market Representation, Investments & Network Diversity, US

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Head, Brand Marketing & Communications, Latin America

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Head, Passenger Car Brand Analytics & Reporting

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Head, Ram & Mopar Design, North America

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Head, Jeep Brand & Product Planning Communications

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Head, Sustainability

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Head, Connected Services, Global

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Head, Jeep Retail Advertising, Chrysler LLC

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Head, NAFTA Feature Management

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Head, Alfa Romeo & Maserati Brands, Global

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Head-Product Mktg-Alfa Romeo

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Head-Dodge, SRT, Motorsports Mktg & Comm

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Head, Maserati Product Marketing

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Head, Ram Brand, North America

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Head, Advertising

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Group Treasurer & Head, Business Development Finance

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Head-Tier Digital Mktg & Mgmt-North America

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Head, Employee Relations, North America

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Head, Marketing & Brand, Consumer Trends & Motive Insights

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Head, Dodge Brand Media Relations, Chrysler

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Head, Advertising, Ram Truck Brand

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Head, Multicultural Advertising, International & US

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Head-Market Analytics & Competitive Intelligence

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Head, FIAT Brand Communications, Regional Communications & Events

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Executive Director, Business Development, Mergers & Acquisition, Chrysler LLC

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Brand Marketing Manager, RAM

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Account Director

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Brand Marketing Manager, RAM

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Brand Marketing Manager, Jeep

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Director, Ram Brand Marketing

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Director, US Brand Sales & Network Operations, Chrysler, Dodge, FIAT & SRT

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Director, Digital Marketing, Global

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Dir-Jeep Brand-North America

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Director, Retail Advertising

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Director, Group World Class Finance

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Senior Manager, Digital Analytics, Global

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Senior Manager, Product Development, Mopar

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Sr Mgr-Sls Incentives-US

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Senior Manager, Revenue Management

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Brand Manager, Dodge

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Brand Manager, Chrysler Pacifica

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Brand Manager, SRT

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Brand Manager, Jeep Cherokee

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Communications Manager, External Affairs & ICT

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Product Manager, Digital Customer Experience, Global Digital Marketing

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Marketing Manager, Chrysler, Jeep, Dodge & Ram

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Marketing Manager, Digital, Ram & Jeep Brands

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Product Manager, Global Digital Marketing

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Marketing Communications Manager

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Mgr-Experiential Mktg-Chrysler Brand & Analyst-Strategic

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Manager, Portfolio Planning

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Manager, Jeep Brand Training, Mobile Learning & Gaming

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Manager, Experiential Marketing

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Manager, Digital Marketing

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Manager, Alfa Romeo US Interactive, AlfaRomeoUSA.com

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Manager, Portfolio Planning, Indus Trends

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Manager, Field & New Dealer Training

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Mgr-Dealer Network-FCA's Great Lakes Bus Center

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Mgr-Customer Experience Mopar-TSO Grp

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Manager, Procurement, Sales & Marketing

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Manager, Business Development Supplier Management, MarketCenter

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Manager, Ram Brand Advertising

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Manager, Experiential Marketing

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Manager, Dealer Digital Marketing

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Manager, Media & Social Media

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Manager, Uconnect Customer Experience & Product Marketing

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Manager, Alfa Romeo Brand Marketing, CJDR & FIAT

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Manager, Jeep Brand Media & Social Media

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Manager, Digital Marketing

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Manager, Event Marketing

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Manager, Commodity

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Manager, Incentives & Communications

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Manager, Engineering & Quality

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Specialist, Small Business Sales

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Specialist, Brand Advertising

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Engineer, Automated Driving

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Chief Technology Compliance Officer

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Senior Marketing Manager, Midwest Business Center

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Chief Designer, Chrysler

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Regional Marketing Manager, Incentives, Chrysler Group LLC

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Regional Sales Manager

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Sr Counsel-IT, Adv, Mktg, Promos & Privacy

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Area Sales Manager

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Regional Sales Manager

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AGENCY RELATIONSHIPS [29]

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United Arab Emirates

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 14, 2018

Steven Beahm SVP, Supply Chain Management, Chrysler Group LLC

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August 13, 2018

Tim Kuniskis Head, Alfa Romeo & Maserati Brands, Global

Fiat Chrysler Has Great Upside Potential With Plenty Of Gas Left In The Tank

A year and a half ago, we shared our investment thesis in Fiat Chrysler Automobiles (NYSE:FCAU), highlighting a potential upside of 100%-200% by the end of 2018. At the time of our article, Fiat Chrysler Automobiles was trading at $10.8. Shares have...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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