Exxon Mobil Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Exxon Mobil Corporation is an international oil and gas company. The company produces and sells crude oil, natural gas and petroleum products.

Note: Business Summary has been adapted from the Company's website.

Address: 5959 Las Colinas Blvd, Irving, TX 75039-2298
Tel: (972) 444-1000
Tel: (800) 252-1800
Fax: (972) 444-1348
Website: corporate.exxonmobil.com/en

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1882

EMPLOYEES

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ANNUAL SALES

$197,518,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $218,608 $259,488 $394,105 -15% -34%
Gross Profit $82,510 $93,898 $127,274 -12% -26%
Operating Income $936 $12,883 $34,082 -92% -62%
Net Income $7,840 $16,150 $32,520 -51% -50%
Gross Margin 37% 36% 32%
Operating Income Margin 0% 4% 8%
Net Income Margin 3% 6% 8%
Cash and Cash Equivalents $3,657 $3,705 $4,658
Total Debt $47,886 $44,104 $34,446
Total Assets $330,314 $336,758 $349,493
Total Liabilitites $162,989 $165,947 $175,094
Stakeholder's Equity $167,325 $170,811 $174,399

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
4% = 3.6% x 0.7 x x 2.0 x

CORPORATE FAMILY [2]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [50]

Tel: (972) 444-1000

Tel: (800) 252-1800

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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President, ExxonMobil Development Company

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President, ExxonMobil Upstream Research Company

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President, ExxonMobil Research & Engineering Company

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General Counsel & VP

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Treasurer & VP

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Senior Vice President

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Senior Vice President

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Senior Vice President

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Senior Vice President

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VP & Controller

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VP, Marketing

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VP, Corporate Strategic Planning

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Vice President

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VP, Washington Office

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Vice President

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VP, Real Estate, Facilities & Environmental Services, Global

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Executive Director, ExxonMobil Foundation & Manager, Corporate Citizenship

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Executive Director, ExxonMobil Foundation

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Senior Director, Federal Relations

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Director, ExxonMobil Marine Ltd & Manager, Global Marine Lubricants

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Director, Retail Marketing

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Dir-Int'l Govt Rels-Latin America

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Operating Manager, Marine Fuels, Fuels & Lubes Marketing, Americas

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Brand Manager, Global

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Brand Manager, Global

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Communications Manager

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Manager, Section

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Manager, HQ Community Relations

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Manager, Market Research, Global Retail Fuels

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Manager, Industry Marketing, Global

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Manager, Brand & Communications, Global

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Manager, Media Relations

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Manager, Integrated Communications

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Manager, Fuels Licensing, Global

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Manager, Internal Communications, Global

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Manager, Public & Government Affairs

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Manager, Competency Development & Training, Global

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Manager, Business Venture

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Mgr-Strategic Sourcing Category-Adv & Convenience Retailing-Globa

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Manager, Corporate Advertising

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Mgr-Pub & Govt Affairs-Global Bus Ops

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Account Executive, Sales, National

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Analyst, Business & Global Marketing

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Planner, Corporate Meeting & Event

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Coordinator, Market Development

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Coordinator, Corporate Public Affairs Administration

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Coordinator, Marketing Integration

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Senior Associate, Procurement, Retail & Marketing

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Executive Communications Manager

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Minneapolis, MN

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New York, NY

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New York, NY

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Colombia

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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