Exxon Mobil Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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  • Kantar Media Spend
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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Exxon Mobil Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Exxon Mobil Corporation is an international oil and gas company. The company produces and sells crude oil, natural gas and petroleum products.

Note: Business Summary has been adapted from the Company's website.

Address: 5959 Las Colinas Blvd, Irving, TX 75039-2298
Tel: (972) 940-6000
Tel: (800) 252-1800
Fax: (972) 444-1348
Website: corporate.exxonmobil.com/en

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1882

EMPLOYEE COUNT

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ANNUAL SALES

$237,162,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $237,162 $200,628 $239,854 18% -16%
Gross Profit $74,817 $64,530 $74,264 15% -13%
Operating Income $12,074 $936 $12,883 1189% -92%
Net Income $19,710 $7,840 $16,150 151% -51%
Gross Margin 31% 32% 30%
Operating Income Margin 5% 0% 5%
Net Income Margin 8% 3% 6%
Cash and Cash Equivalents $3,177 $3,657 $3,705
Total Debt $47,110 $47,886 $44,104
Total Assets $348,691 $330,314 $336,758
Total Liabilitites $161,003 $162,989 $165,947
Stakeholder's Equity $187,688 $167,325 $170,811

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 8.3% x 0.7 x x 1.9 x

CORPORATE FAMILY [2]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [48]

Tel: (972) 940-6000

Tel: (800) 252-1800

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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President, ExxonMobil Gas & Power Marketing Company & VP

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President, ExxonMobil Production Company

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President, ExxonMobil Development Company

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President, ExxonMobil Foundation

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President, ExxonMobil Upstream Research Company

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President, ExxonMobil Research & Engineering Company

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Treasurer & VP

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Secretary & VP, Investor Relations

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Senior Vice President

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Senior Vice President

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Sr VP-Polymers

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Senior Vice President

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VP & Controller

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VP, Fuels, Asia Pacific

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VP, Human Resources

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Vice President

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General Manager, Public Affairs

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Senior Director, Federal Relations

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Director, ExxonMobil Marine Ltd & Manager, Global Marine Lubricants

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Director, Retail Marketing

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Director, Government Relations, International & Americas

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Dir-Automotive & Consumer Mktg-Global

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Account Manager, Polypropylene

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Brand Manager, Global

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Brand Manager

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Brand Manager, Global

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Communications Manager

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Marketing Manager

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Manager, Section

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Manager, HQ Community Relations

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Manager, Market Research, Global Retail Fuels

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Manager, Product Launch

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Manager, Industry Marketing, Global

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Manager, Integrated Communications

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Manager, Fuels Licensing, Global

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Manager, Public & Government Affairs, XTO Energy, PA, OH, WV, KY, VA, MD & DE

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Manager, Public & Government Affairs

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Manager, Global Competency Development & Training

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Manager, Business Venture

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Manager, Corporate Advertising

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Manager, Corporate Strategy

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Mgr-Field Implementation

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Account Executive, Sales, National

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Planner, Corporate Meeting & Event

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Coordinator, Market Development

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Coordinator, Corporate Public Affairs Administration

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Senior Associate, Procurement, Retail & Marketing

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Minneapolis, MN

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New York, NY

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United Kingdom

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United Kingdom

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Colombia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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August 17, 2018

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