E*TRADE Financial Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

E*TRADE is an innovative financial services company offering a full suite of easy-to-use online brokerage, investing and related banking solutions, delivered at a competitive price. They empower individuals to take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals. They provide these services to customers online and through their network of customer service representatives, investment professionals, and investment advisors - over the phone and-in person.

Note: Business Summary has been adapted from the Company's website.

Address: 11 Times Sq Fl 32, New York, NY 10036
Tel: (646) 521-4300
Fax: (888) 276-9771
Website: https://us.etrade.com/home
General Email: ir@etrade.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1982

EMPLOYEE COUNT

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ANNUAL SALES

$2,037,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $2,534 $2,090 $1,410 21% 48%
Gross Profit $2,534 $2,090 $1,410 21% 48%
Operating Income $1,064 $838 $91 26% 820%
Net Income $614 $552 $268 11% 105%
Gross Margin 100% 100% 100%
Operating Income Margin 41% 40% 6%
Net Income Margin 24% 26% 19%
Cash and Cash Equivalents $1,803 $3,410 $3,290
Total Debt $910 $409 $491
Total Assets $63,365 $48,999 $45,427
Total Liabilitites $56,434 $42,727 $39,628
Stakeholder's Equity $6,931 $6,272 $5,799

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
8% = 24.2% x 0.0 x x 9.1 x

CORPORATE FAMILY [0]

COMPETITORS [18]

BRANDS OWNED [1]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [22]

Tel: (646) 521-4300

NAME/EMAIL TITLE MORE INFO

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Chief Executive Officer

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CFO & Officer-Fin Operating

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Chief Marketing Officer

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Chief Compliance Officer, Enterprise

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Executive Vice President

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VP-Market Insights

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VP, Marketing Operations

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VP, Learning & Development

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VP, Marketing Strategy & Planning

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VP, Marketing, Media & Acquisition

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Head, B2B Marketing

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Marketing Director

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Director, Digital Media & Acquisition

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Senior Manager

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Marketing Manager

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Mktg Mgr-Site Experience

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Manager, Content

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Manager

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Senior Specialist, Media

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Senior Marketing Manager, Digital Media & Acquisition

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Senior Marketing Manager

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Boston, MA

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New York, NY

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United Kingdom

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

Karl Roessner Chief Executive Officer
Michael A. Pizzi CFO & Officer-Fin Operating

ETRADE Financial Corp (ETFC) Q3 2018 Earnings Conference Call Transcript

Good evening, and thank you for joining E*TRADE's Third Quarter 2018 Conference Call. Joining the call today are Chief Executive Officer, Karl Roessner, Executive Chairman of the Board, Rodger Lawson; and Chief Operating and Chief Financial Officer,...

October 18, 2018

Karl Roessner Chief Executive Officer

E*TRADE Financial Corporation Announces Third Quarter 2018 Results

NEW YORK--(BUSINESS WIRE)-- E*E*TRADE Financial Corporation (NASDAQ:ETFC): COMPANY TO INITIATE QUARTERLY DIVIDEND ON COMMON STOCK ANNOUNCES NEW $1 BILLION SHARE REPURCHASE PROGRAM Third Quarter Results Net income of $285 million; net income available...

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Sandra Rojas - VP, Marketing

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