The Estee Lauder Companies Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company's products are sold in the US and abroad under numerous brand names.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Aveda, Clinique, Estee Lauder, M-A-C, Michael Kors

Address: 767 5th Ave, New York, NY 10153-0023
Tel: (212) 572-4200
Fax: (212) 572-6633
Website: www.elcompanies.com
General Email: irdept@estee.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1946

EMPLOYEE COUNT

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ANNUAL SALES

$11,262,300,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $11,824 $11,262 $10,780 4% 4%
Gross Profit $9,387 $9,081 $8,680 3% 4%
Operating Income $1,692 $1,610 $1,606 5% 0%
Net Income $1,249 $1,115 $1,089 12% 2%
Gross Margin 79% 80% 80%
Operating Income Margin 14% 14% 14%
Net Income Margin 10% 9% 10%
Cash and Cash Equivalents $1,136 $914 $1,021
Total Debt $3,572 $2,242 $1,624
Total Assets $11,568 $9,223 $8,226
Total Liabilitites $7,166 $5,636 $4,572
Stakeholder's Equity $4,384 $3,572 $3,643

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
28% = 10.6% x 1.0 x x 2.6 x

CORPORATE FAMILY [2]

COMPETITORS [7]

BRANDS OWNED [36]

INDUSTRY CODES

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KEY CONTACTS [182]

Tel: (212) 572-4200

NAME/EMAIL TITLE BRANDS MORE INFO

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Executive Chairman

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President & CEO

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Sr VP & Gen Mgr-Aveda

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Sr VP & Gen Mgr-Aramis & Designer Fragrances

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SVP & General Manager, Retail

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SVP & General Manager, La Mer & Jo Malone, North America

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Sr VP & Gen Mgr-Global-BECCA

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Sr VP-Consumer Mktg-MAC Cosmetics

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SVP, Marketing & Product Development

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SVP, Consumer Engagement & E-Commerce, Clinique

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VP & General Manager, Travel Retail Worldwide

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VP & General Manager, Clinique, APAC

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VP-Global Brand Dev & Digital-First Consumer Engagement

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VP-Supply Chain Estee Lauder Ventures

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Head-Supplier Rels Brand & Exec Dir

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Head-Global Digital & Mktg Tech

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Executive Director

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Executive Director, Digital Marketing Clinique

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Executive Director, Global Communications

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Executive Director, Skincare Research & Development

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Regional Director, E-Commerce, Latin America

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Senior Producer

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Senior Producer, Digital

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Sr Producer-Integrated-La Mer Global Creative

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Mgr-Aveda & Producer-Multimedia

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Marketing Director, Travel Retail, Skincare

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Producer, Digital

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Marketing Director

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Mktg Dir-Global Promos

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Director, Clinique Brand Supply Chain

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Director, Creative Operations

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Dir-Voice Comm

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Director, Clinique Brand Cost Management

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Dir-Sls, Retail Ops & Consumer-Aveda

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Director, Change Management & Communications

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Director, Internal Communications

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Director, Innovation & Strategic Partnerships

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Dir-Brand Mktg-BECCA Cosmetics

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Director, PDM New Acquisition

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Dir-Social Media-Clinique

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Director, Corporate Programs

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Director, Global Digital & Social Marketing, Bumble & Bumble

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Director, Research & Development Material, Product Physical Science

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Director, Global Consumer Engagement NA, Origins

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Dir-Adv Creative, Production & Market Res-Indirect Procurement

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Dir-Indirect Procurement, Corp & Pro Svcs

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Director, Global Communications, Clinique

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Director, Customer Acquisition

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Dir-Mktg Comm-Aveda-North America

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Director, North America Marketing, Estee Lauder Fragrances & aerin Beauty

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Country Manager, India

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Sr Mgr-Intl E-Retail-BECCA Cosmetics

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Project Mgr-Clinique Global Brand Supply Chain

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Marketing Manager, Tom Ford Fragrances

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Marketing Manager

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Marketing Manager, Clinique

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Communications Manager

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Marketing Manager

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Manager, Trade Marketing & Designer, Fragrances

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Mgr-North America Mktg-Aramis & Designer-Fragrances

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Mgr-Media & Production Procurement

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Manager, Marketing Investment Strategy & Digital Analytics

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Mgr-Consumer Engagement-Clinique-North America

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Manager, Clinique Demand Planner

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Mgr-Adv & GRM-Aveda

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Manager, Media & Co-op Advertising Clinique, North America

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Manager, Consumer Engagement

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Mgr-Social Mktg-Aveda

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Acct Exec-La Mer & Jo Malone London

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Exec Grp Pres

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Executive Marketing Director

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Asst Mktg Mgr-La Mer

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AGENCY RELATIONSHIPS [13]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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