ESPN, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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OPPORTUNITIES

BUSINESS SUMMARY

ESPN is a leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. The company and its platforms - starting with flagship program SportsCenter which defines the TV sports news genre - have grown to be synonymous with sports. Offerings include an unmatched lineup of live professional, college and amateur team and individual sports; sport-specific and enterprise journalism studio shows and critically acclaimed and award-winning documentaries. An increasing focus on digital platforms helps fulfill the company's mission to serve sports fans around the world anytime and anywhere.

Note: Business Summary has been adapted from the Company's website.

Address: ESPN Plz 545 Middle St, Bristol, CT 06010-7454
Tel: (860) 766-2000
Fax: (860) 766-2213
Website: http://www.espn.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1979

EMPLOYEE COUNT

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CORPORATE FAMILY [23]

COMPETITORS [3]

BRANDS OWNED [17]

INDUSTRY CODES

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KEY CONTACTS [185]

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NAME/EMAIL TITLE BRANDS MORE INFO

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President

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CFO & EVP

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CTO & EVP

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SVP, Human Resources & Chief Diversity Officer, The Walt Disney Co

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President, Global Sales & Marketing

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EVP & Managing Director, ESPN International

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EVP, Global Strategy & Original Content

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VP & General Manager, ESPN Deportes

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Vice President

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Director, Event Development & Marketing

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Director, Photography Digital & Print Media

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Director, Motion Control Graphics, ESPN Creative Services

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Sr Mgr-Product Growth

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Senior Manager, Digital, International

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Senior Manager, Sports Marketing

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Senior Manager, Digital Sales & Marketing

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Senior Manager, Digital Media, Publicity & Licensing Accounting

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Senior Manager, Digital Marketing

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Manager, Sports Digital Analytics

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Manager

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Manager, Sports Marketing

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Manager, Advertising Product Strategy, Global Data Team

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Manager, Data Science

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Associate Manager, Sports Marketing

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Associate Manager, Media & Marketing

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Account Executive, Multimedia

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AGENCY RELATIONSHIPS [18]

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Brazil

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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