Enterprise Holdings, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Enterprise Holdings is a comprehensive car rental service operating - through its regional subsidiaries - the Alamo Rent A Car and National Car Rental brands as well as its flagship Enterprise Rent-A-Car brand in North America. The company and its affiliates offer business and retail customers a total transportation solution, which includes hourly rental, car leasing, WeCar car sharing and Enterprise Ride share van pooling programs, as well as the Enterprise Car Sales, Enterprise Commercial Trucks and Enterprise Fleet Management business lines.

Note: Business Summary has been adapted from the Company's website.

Address: 600 Corporate Park Dr, Saint Louis, MO 63105-4204
Tel: (314) 512-5000
Tel: (877) 858-3884
Fax: (314) 512-4706
Website: https://www.enterpriseholdings.com/en/index.html
General Email: oneway@enterprise.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1957

EMPLOYEES

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ANNUAL SALES

$19,400,000,000

CORPORATE FAMILY [1]

COMPETITORS [8]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [55]

Tel: (314) 512-5000

Tel: (877) 858-3884

NAME/EMAIL TITLE MORE INFO

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Vice Chairman

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President & CEO

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COO & EVP

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CIO & SVP

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CMO & Chief Communications Officer

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Chief Strategy Officer & EVP

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Chief Administrative Officer

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Treasurer & SVP

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Senior Vice President

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VP & General Manager

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VP & General Manager

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VP & Executive Director

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VP & Associate General Counsel

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Corporate VP, Enterprise Car Sales

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VP, Communications & Enterprise Holdings

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VP, Remarketing Sales & Operations, North America

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VP, Business Development, International

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VP, Franchising, Global

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VP, Brand Marketing, Europe

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Controller, Marketing & Communications

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Brand Dir-Alamo Rent-A-Car

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Director, Information Technology Innovation

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Director, Business Rental Sales

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Director, Insights & Intelligence

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Dir-Sls & Mktg-Hotels & Conventions-Southern California

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Director, Retail Marketing

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Director, Marketing Channel

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Director, Loyalty Marketing

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Director, Business Rental Sales

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Director, Procurement

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Operating Manager

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Account Manager, Remarketing

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Marketing Manager

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Product Manager, Technology

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Product Mgr-Tech & Global Digital

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Marketing Manager

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Manager, Business Development

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Manager, Brand Publicity

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Manager, Environmental Design

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Mgr-Sports Sponsorships

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Mgr-Media & Creative

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Manager, Brand Publicity

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Manager, Brand Publicity

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Manager, Employee Communications

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Mgr-Acctg Compliance & Reporting

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Manager, Equity

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Manager, Media

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Senior Specialist, Creative & Media Marketing

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Senior Specialist, Creative & Media

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Specialist, Talent Acquisition

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Specialist, Brand Identity

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Specialist, Hotels & Exotic Car Collection

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Specialist, Digital Marketing

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Regional Specialist, Talent Development

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Senior Product Manager, Technology

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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Saint Louis, MO

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New York, NY

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New York, NY

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Saint Louis, MO

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Saint Louis, MO

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Charleston, WV

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Google Inc.

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