Eli Lilly and Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 12/6/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Eli Lilly and Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Eli Lilly and Company is a pharmaceutical company. They develop a portfolio of pharmaceutical products by applying the latest research from their own laboratories, and by collaborating with eminent scientific organizations.

Note: Business Summary has been adapted from the Company's website.

Address: Lilly Corporate Ctr, Indianapolis, IN 46285
Tel: (317) 276-2000
Fax: (317) 277-6579
Website: https://www.lilly.com/home.aspx

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1876

EMPLOYEE COUNT

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ANNUAL SALES

$22,871,300,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $22,871 $21,222 $19,958 7% 6%
Gross Profit $16,801 $15,567 $14,921 7% 4%
Operating Income $2,145 $3,458 $2,689 -37% 28%
Net Income $-204 $2,737 $2,408 -107% 13%
Gross Margin 73% 73% 74%
Operating Income Margin 9% 16% 13%
Net Income Margin 0% 12% 12%
Cash and Cash Equivalents $6,536 $4,582 $3,666
Total Debt $13,647 $10,305 $7,978
Total Assets $44,981 $38,805 $35,568
Total Liabilitites $33,313 $24,725 $20,978
Stakeholder's Equity $11,592 $14,007 $14,571

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-1% = -0.9% x 0.5 x x 3.9 x

CORPORATE FAMILY [4]

COMPETITORS [51]

BRANDS OWNED [21]

INDUSTRY CODES

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KEY CONTACTS [124]

Tel: (317) 276-2000

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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CFO & SVP

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CIO & SVP

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CMO-UK Hub & Head-Specialty Bus Unit-UK

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Chief Compliance Officer & Sr VP-Enterprise Risk Mgmt

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CTO & VP

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Chief Medical Officer & SVP, Drug Development

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President, Manufacturing Operations & SVP

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President, Lilly Oncology & SVP

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President, Lilly USA

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Pres-Lilly Res laboratories

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President, International

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CFO-R&D & Sr VP-Fin

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CFO-Lilly's Intl Bus Unit & VP

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VP, Late Phase Development, Lilly Oncology

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VP, Oncology Research

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Head-CV Mktg & Sr Dir-US Diabetes

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Head-Digital & Diabetes Franchise

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Senior Director, Marketing & Operations, US Diabetes

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Marketing Director

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Marketing Director

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Marketing Director

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Director, Communications, Lilly Diabetes

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Director, Communications & Corporate Responsibility

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Director, Market Access & Oncology Business Unit

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Director, Diabetes Payer & Patient Innovation

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Account Manager, Marketing Operations

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Associate Brand Manager

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Senior Specialist, Global Medical Communications

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Global Corp Comm, Digital Health, Data & Analytics

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Senior Marketing Director, Oncology

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Senior Marketing Director, Integrated Marketing & MCM

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District Sales Manager, Oncology

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Senior Sales Director

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Westerville, OH

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Indianapolis, IN

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

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SAN DIEGO, Dec. 10, 2018 (GLOBE NEWSWIRE) -- Pfenex Inc. (NYSE American: PFNX) today announced the submission of its New Drug Application (NDA) to the U.S. Food and Drug Administration (FDA) seeking approval of PF708 for the treatment of...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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