Edgewell Personal Care Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

Edgewell Personal Care manufactures and markets a diversified range of personal care products in the wet shave, skin care, feminine care and infant care categories.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Playtex, Schick

Address: 1350 Timberlake Manor Pkwy, Saint Louis, MO 63017
Tel: (314) 594-1900
Website: edgewell.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2015

EMPLOYEE COUNT

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CORPORATE FAMILY [0]

BRANDS OWNED [14]

INDUSTRY CODES

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KEY CONTACTS [49]

Tel: (314) 594-1900

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Chief Financial Officer

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Chief Operating Officer

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Chief Legal Officer & Secretary

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VP, Global Consumer Insights

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VP-IR, Corp Dev & Treasury

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VP, Human Resources

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VP, Global E-Commerce

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VP, Americas

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Marketing Director

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Dir-Global Mktg-Men's Sys

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Director, Category Development

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Director, Trade Investment Analytics

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Director, Marketing & Strategic Planning

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Director, Digital Marketing, Global

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Sr Mgr-Global & NAM Brand-Infant & Toddler Feeding

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Senior Brand Manager, Women's Systems, Global

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Senior Brand Manager

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Senior Brand Manager, Schick Intuition Razors & Blades

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Senior Manager, Shopper Marketing

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Sr Brand Mgr-Men's Preps & Post-Shave Products, QFM & Vintage

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Senior Manager, Merchandising & Licensing

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Sr Brand Mgr-Brand Sunscreens

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Senior Brand Manager, Schick Hydro

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Account Manager, Retail

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Brand Manager, Schick Disposables

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Brand Manager, Women's Systems

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Brand Manager, Feminine Care

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Brand Manager, Diaper Genie, Global & Commercial

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Brand Manager, Feminine Care

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Brand Manager

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Brand Manager, Sun Care

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Brand Manager

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Brand Mgr-Skintimate & Edge Shave Prep

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Brand Manager, Women's Systems

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Brand Mgr-Banana Boat

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Brand Manager, Schick Disposable Razors

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Manager, Digital Content

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Associate Brand Manager, Schick Disposable Razors

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Associate Brand Manager, Hawaiian Tropic

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Associate Brand Manager

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Senior Planner, Demand

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Deputy General Counsel

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Assistant General Counsel, Marketing, Sales & Trademarks

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Group Marketing Director

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Grp Mktg Dir-Banana Boat, Hawaiian Tropic & Wet Ones

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Group Marketing Director

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Group Marketing Director

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Senior Business Manager

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION EMPLOYEES  

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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