Edgewell Personal Care Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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BUSINESS SUMMARY

Edgewell Personal Care manufactures and markets a diversified range of personal care products in the wet shave, skin care, feminine care and infant care categories.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Playtex, Schick

Address: 1350 Timberlake Manor Pkwy, Saint Louis, MO 63017
Tel: (314) 594-1900
Website: edgewell.com/

EMAIL PROFILE

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STATISTICS

FOUNDED

2015

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CORPORATE FAMILY [0]

BRANDS OWNED [14]

INDUSTRY CODES

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KEY CONTACTS [51]

Tel: (314) 594-1900

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Chief Financial Officer

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Chief Operating Officer

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CIO & VP, Business Services, Global

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Chief Legal Officer

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VP, Consumer Insights, Global

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VP, Investor Relations

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VP, Human Resources

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VP, E-Commerce, Global

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VP, Americas

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Senior Director, Customer Strategy & Planning

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Marketing Director, Sun Care, Global

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Director, Category Development

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Director, Trade Investment Analytics

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Director, Digital Marketing, Global

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Senior Brand Manager

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Senior Brand Manager, Women's Systems, Global

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Senior Brand Manager

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Senior Brand Manager, Schick Intuition Razors & Blades

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Senior Manager, Shopper Marketing

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Senior Brand Manager, Schick Razors, Global

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Senior Brand Manager, Schick Hydro

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Account Manager, Retail

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Brand Manager, Schick Disposables

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Brand Manager, Women's Systems, Global

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Brand Manager, Women's Systems

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Brand Manager, Diaper Genie, Global & Commercial

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Brand Manager, Sun Care

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Brand Manager

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Brand Manager, Sun Care

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Brand Manager

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Brand Manager, Skintimate

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Brand Manager, Women's Systems

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Brand Manager, Banana Boat, Global

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Brand Manager, Shave Preps, Global

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Brand Manager, Schick Disposable Razors

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Manager, Digital Content

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Manager, Retail Sales Planning & Insights

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Manager, Merchandising & Display

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Associate Brand Manager, Schick Disposable Razors

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Associate Brand Manager, Hawaiian Tropic

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Planner, Demand

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Deputy General Counsel

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Assistant General Counsel, Marketing, Sales & Trademarks

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Group Marketing Director

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Group Marketing Director, Infant

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Group Marketing Director, Sun Care & Skin Care

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Senior Business Manager, Global

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

February 21, 2018

Baby Diaper Pails Market – Busch Systems International, Dorel Industries, Edgewell Personal Care, Mayborn Group, Munchkin, Pearhead, Lusso Kids

Global Baby Diaper Pails Market Size, Status and Forecast 2025 provides Market information about industry Top Key Players, Countries, Type and Application. This Baby Diaper Pails Industry report also states Company Profile, sales, Baby Diaper Pails...

February 20, 2018

Rod R. Little Chief Financial Officer

Edgewell Personal Care Appoints Rod Little as Chief Financial Officer

Feb. 20 -- Edgewell Personal Care, an American consumer products company, has appointed Rod Little as its chief financial officer. The appointment will be effective from March 5.Prior to this appointment, Little worked for HSN as a chief financial...

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