eBay Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS eBay Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

eBay Inc. is a global commerce platform and payments leader connecting millions of buyers and sellers. They do so through eBay's online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. They also reach millions through specialized marketplaces such as StubHub, a ticket marketplace, and eBay classifieds sites.

Note: Business Summary has been adapted from the Company's website.

Address: Whitman Campus 2065 Hamilton Ave, San Jose, CA 95125
Tel: (408) 376-7400
Tel: (800) 322-9266
Fax: (408) 376-7400
Website: www.ebay.com
General Email: info@ebay.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$8,979,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $9,567 $8,979 $8,592 6% 4%
Gross Profit $7,345 $6,972 $6,821 5% 2%
Operating Income $2,265 $2,325 $2,197 -2% 5%
Net Income $-1,016 $7,266 $1,725 -113% 321%
Gross Margin 76% 77% 79%
Operating Income Margin 23% 25% 25%
Net Income Margin -10% 80% 20%
Cash and Cash Equivalents $2,120 $1,816 $1,832
Total Debt $10,015 $8,960 $8,200
Total Assets $25,981 $23,847 $17,755
Total Liabilitites $17,918 $13,308 $11,179
Stakeholder's Equity $8,063 $10,539 $6,576

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-12% = -10.6% x 0.4 x x 3.2 x

CORPORATE FAMILY [2]

COMPETITORS [54]

BRANDS OWNED [9]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [101]

Tel: (408) 376-7400

Tel: (800) 322-9266

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Founder

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CMO & VP

Sign In   or    Start Trial to View

CMO-Sls & Growth Markets

Sign In   or    Start Trial to View

CMO, Australia & New Zealand

Sign In   or    Start Trial to View

CTO & SVP

Sign In   or    Start Trial to View

Chief Product Officer & SVP

Sign In   or    Start Trial to View

Chief Communications Officer & SVP

Sign In   or    Start Trial to View

Chief Creative Officer

Sign In   or    Start Trial to View

Chief Diversity Officer & VP

Sign In   or    Start Trial to View

Chief People Officer

Sign In   or    Start Trial to View

CEO, CHINA

Sign In   or    Start Trial to View

SVP & General Counsel, eBay Inc.

Sign In   or    Start Trial to View

SVP & Head, Americas

Sign In   or    Start Trial to View

SVP, Operations, Global

Sign In   or    Start Trial to View

SVP, North America

Sign In   or    Start Trial to View

SVP, EMEA

Sign In   or    Start Trial to View

SVP, APAC, Marketplace Business

Sign In   or    Start Trial to View

SVP, EMEA

Sign In   or    Start Trial to View

Managing Director, Australia & New Zealand

Sign In   or    Start Trial to View

VP & General Manager, eBay Advertising

Sign In   or    Start Trial to View

VP & General Manager, Selling Experience

Sign In   or    Start Trial to View

VP, Employee Communications, Global

Sign In   or    Start Trial to View

VP-Global Govt Rels & Pub Policy

Sign In   or    Start Trial to View

VP, Brand, Global

Sign In   or    Start Trial to View

VP, B2C & Seller Experience

Sign In   or    Start Trial to View

VP, Communications, Americas

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Engineering

Sign In   or    Start Trial to View

Head, Integrated Social Marketing, North America

Sign In   or    Start Trial to View

Head, Payments, Global

Sign In   or    Start Trial to View

Head, Incubation & Social Performance Marketing, Global

Sign In   or    Start Trial to View

Head, Cross Border Trade

Sign In   or    Start Trial to View

Head, Account Management, Fashion

Sign In   or    Start Trial to View

Head, Partnerships, Affiliates & Growth, Global

Sign In   or    Start Trial to View

Head, Mobile Product Experience

Sign In   or    Start Trial to View

Head, Integrated Advertising Solutions & Sales Operations

Sign In   or    Start Trial to View

Head, Communications, Australia

Sign In   or    Start Trial to View

Head, Paid Internet Marketing Product, Global

Sign In   or    Start Trial to View

Head, Corporate Communications

Sign In   or    Start Trial to View

Head, CRM Strategy, Global

Sign In   or    Start Trial to View

Head, Consumer Public Relations, UK & Ireland

Sign In   or    Start Trial to View

Senior Director & General Manager, Commerce Network

Sign In   or    Start Trial to View

General Manager, Gumtree, UK

Sign In   or    Start Trial to View

General Manager, HK & Taiwan

Sign In   or    Start Trial to View

Senior Director, Employee Communications, Global

Sign In   or    Start Trial to View

Senior Director, Communications

Sign In   or    Start Trial to View

Senior Director, B2C & Advertising, Australia

Sign In   or    Start Trial to View

Senior Director, Cloud Infrastructure & Platform Services

Sign In   or    Start Trial to View

Senior Director, Product & Shipping, Australia

Sign In   or    Start Trial to View

Senior Director, Growth Analytics, Global

Sign In   or    Start Trial to View

Senior Director, Global Consumer Engagement & Communications

Sign In   or    Start Trial to View

Senior Director, Seller Marketing

Sign In   or    Start Trial to View

Senior Director

Sign In   or    Start Trial to View

Marketing Director, London

Sign In   or    Start Trial to View

Director, Performance & Digital Marketing, Global

Sign In   or    Start Trial to View

Director, Brand Strategy, Global

Sign In   or    Start Trial to View

Director, Geo Expansion Customer Solutions & Insights

Sign In   or    Start Trial to View

Director, Buyer Strategy, North America

Sign In   or    Start Trial to View

Director, Human Resources Business Partner, Canada

Sign In   or    Start Trial to View

Director, Product Management, Structured Data

Sign In   or    Start Trial to View

Director, Vertical Marketing

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Integrated Marketing

Sign In   or    Start Trial to View

Director, Brand Operations

Sign In   or    Start Trial to View

Director, Product & Initiative Program Management, eBay Technology & Infrastructure

Sign In   or    Start Trial to View

Counsel, Financial Services & Director

Sign In   or    Start Trial to View

Director, Product Management & Seller Hub

Sign In   or    Start Trial to View

Director, Executive & Technology Communications

Sign In   or    Start Trial to View

Senior Manager, Paid Social Media

Sign In   or    Start Trial to View

Senior Manager, Integrated Marketing

Sign In   or    Start Trial to View

Senior Manager, Online Global Consumer Engagement

Sign In   or    Start Trial to View

Senior Manager, Employee Communications

Sign In   or    Start Trial to View

Senior Manager, Buyer Risk

Sign In   or    Start Trial to View

Senior Manager, Marketing Innovation

Sign In   or    Start Trial to View

Senior Manager, Employee Communications

Sign In   or    Start Trial to View

Business Manager, Display Advertising

Sign In   or    Start Trial to View

Brand Manager, Global IP, Legal Intellectual Property

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Senior Product Manager, Social Traffic

Sign In   or    Start Trial to View

Senior Product Manager, Consumer Selling Experience

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager, Product & Content

Sign In   or    Start Trial to View

Product Manager

Sign In   or    Start Trial to View

Senior Product Manager, ML & AI Platform

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Program Manager, Localization

Sign In   or    Start Trial to View

Manager, Strategic Partner, Consumer Electronics & Fashion

Sign In   or    Start Trial to View

Manager, Integrated Marketing, Home & Garden

Sign In   or    Start Trial to View

Manager, Integrated Solutions

Sign In   or    Start Trial to View

Analyst, Data & Reporting

Sign In   or    Start Trial to View

Senior Designer, Product

Sign In   or    Start Trial to View

Senior Marketing Manager, Display & Social, Australia

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Category Manager, Lifestyle

Sign In   or    Start Trial to View

Senior Product Manager, Technical

Sign In   or    Start Trial to View

Senior Communications Manager, North America

Sign In   or    Start Trial to View

Senior Operating Manager

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [43]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Playa Vista, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Saint Petersburg, FL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Plano, TX

Sign In   or    Start Trial to View

Myrtle Beach, SC

Sign In   or    Start Trial to View

Indianapolis, IN

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Royal Oak, MI

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 18, 2018

Marie Oh Huber SVP & General Counsel, eBay Inc.

The SVP, General Counsel & Secreta of Ebay (NASDAQ: EBAY) is Selling Shares

Yesterday, the SVP, General Counsel & Secreta of Ebay (NASDAQ: EBAY ), Marie Oh Huber , sold shares of EBAY for $1.35M. Following Marie Oh Huber’s last EBAY Sell transaction on October 25, 2017, the stock climbed by 1.6%. In addition to...

May 16, 2018

Pierre M. Omidyar Founder

Battery storage, smart grid, and efficiency companies raise millions in funding

The battery storage, smart grid and energy efficiency sectors are seeing dramatic growth. Mercom Capital Group, a global clean energy communications and consulting firm, released its report on funding and mergers and acquisitions (M&A) activity...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com