eBay Inc. Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

eBay Inc. is a global commerce platform and payments leader connecting millions of buyers and sellers. They do so through eBay's online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. They also reach millions through specialized marketplaces such as StubHub, a ticket marketplace, and eBay classifieds sites.

Note: Business Summary has been adapted from the Company's website.

Address: Whitman Campus 2065 Hamilton Ave, San Jose, CA 95125
Tel: (408) 376-7400
Tel: (800) 322-9266
Fax: (408) 376-7400
Website: www.ebay.com
General Email: info@ebay.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$8,979,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $8,979 $8,592 $8,790 4% -2%
Gross Profit $6,972 $6,821 $7,127 2% -4%
Operating Income $2,325 $2,197 $2,476 5% -11%
Net Income $7,266 $1,725 $46 321% 3650%
Gross Margin 77% 79% 81%
Operating Income Margin 25% 25% 28%
Net Income Margin 80% 20% 0%
Cash and Cash Equivalents $1,816 $1,832 $4,105
Total Debt $8,960 $8,200 $7,627
Total Assets $23,847 $17,755 $45,132
Total Liabilitites $13,308 $11,179 $25,226
Stakeholder's Equity $10,539 $6,576 $19,906

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
68% = 80.9% x 0.4 x x 2.3 x

CORPORATE FAMILY [2]

COMPETITORS [57]

BRANDS OWNED [9]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [89]

Tel: (408) 376-7400

Tel: (800) 322-9266

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Founder

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

CFO & SVP

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

CTO & SVP

Sign In   or    Start Trial to View

SVP & Chief Product Officer, Marketplaces

Sign In   or    Start Trial to View

Chief Communications Officer & SVP

Sign In   or    Start Trial to View

Chief Creative Officer

Sign In   or    Start Trial to View

Chief People Officer & SVP, Human Resources

Sign In   or    Start Trial to View

Chief Diversity Officer & VP

Sign In   or    Start Trial to View

CEO, CHINA

Sign In   or    Start Trial to View

General Counsel, Secretary & SVP, Legal Affairs

Sign In   or    Start Trial to View

SVP, Americas, Marketplace Business

Sign In   or    Start Trial to View

SVP, Global Operations

Sign In   or    Start Trial to View

SVP, North America

Sign In   or    Start Trial to View

SVP, EMEA

Sign In   or    Start Trial to View

SVP, APAC, Marketplace Business

Sign In   or    Start Trial to View

SVP, EMEA

Sign In   or    Start Trial to View

Managing Director, Australia & New Zealand

Sign In   or    Start Trial to View

VP & General Manager, Selling Experience

Sign In   or    Start Trial to View

VP, Employee Communications, Global

Sign In   or    Start Trial to View

VP, Government Relations, Global

Sign In   or    Start Trial to View

VP, Brand, Global

Sign In   or    Start Trial to View

VP, B2C & Seller Experience

Sign In   or    Start Trial to View

VP, Engineering

Sign In   or    Start Trial to View

VP, Marketing, EMEA

Sign In   or    Start Trial to View

Head, Integrated Social Marketing, North America

Sign In   or    Start Trial to View

Head, Payments, Global

Sign In   or    Start Trial to View

Head, Exports, US

Sign In   or    Start Trial to View

Head, Account Management, Fashion

Sign In   or    Start Trial to View

Head, Partnerships, Affiliates & Growth, Global

Sign In   or    Start Trial to View

Head, Mobile Product Experience

Sign In   or    Start Trial to View

Head, Integrated Advertising Solutions & Sales Operations

Sign In   or    Start Trial to View

Head, Product, Big Data

Sign In   or    Start Trial to View

Head, Relationship Marketing

Sign In   or    Start Trial to View

Head, Paid Internet Marketing Product, Global

Sign In   or    Start Trial to View

Senior Counsel & Head, Legal, New Product Development

Sign In   or    Start Trial to View

Head, Corporate Communications

Sign In   or    Start Trial to View

Head, CRM Strategy, Global

Sign In   or    Start Trial to View

Head, Consumer Public Relations, UK & Ireland

Sign In   or    Start Trial to View

Senior Director & General Manager, Commerce Network

Sign In   or    Start Trial to View

General Manager, HK & Taiwan

Sign In   or    Start Trial to View

Senior Director, Global Employee Communications

Sign In   or    Start Trial to View

Senior Director, Marketing

Sign In   or    Start Trial to View

Senior Director, Cloud Infrastructure & Platform Services

Sign In   or    Start Trial to View

Senior Director, Growth Analytics, Global

Sign In   or    Start Trial to View

Senior Director, Consumer Engagement & Digital Communications, Global

Sign In   or    Start Trial to View

Senior Director, Seller Marketing

Sign In   or    Start Trial to View

Director, Social & Content, Global

Sign In   or    Start Trial to View

Director, Brand Strategy, Global

Sign In   or    Start Trial to View

Director, Geo Expansion Customer Solutions & Insights

Sign In   or    Start Trial to View

Director & Buyer, Strategy, North America

Sign In   or    Start Trial to View

Director, Human Resources Business Partner, Canada

Sign In   or    Start Trial to View

Director, Vertical Marketing

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Integrated Marketing

Sign In   or    Start Trial to View

Director, Product & Initiative Program Management, eBay Technology & Infrastructure

Sign In   or    Start Trial to View

Director, Product Management & Seller Hub

Sign In   or    Start Trial to View

Senior Manager, Paid Social Media

Sign In   or    Start Trial to View

Senior Manager, Integrated Marketing

Sign In   or    Start Trial to View

Senior Manager, Online Global Consumer Engagement

Sign In   or    Start Trial to View

Senior Manager, Employee Communications

Sign In   or    Start Trial to View

Senior Manager, Buyer Risk

Sign In   or    Start Trial to View

Senior Manager, Marketing Innovation

Sign In   or    Start Trial to View

Senior Manager, Employee Communications

Sign In   or    Start Trial to View

Business Manager, Display Advertising

Sign In   or    Start Trial to View

Brand Manager, Global IP, Legal Intellectual Property

Sign In   or    Start Trial to View

Senior Brand Marketing Manager

Sign In   or    Start Trial to View

Product Manager & Manager, Search Science

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Product Manager, Consumer Selling Experience

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Senior Product Manager

Sign In   or    Start Trial to View

Program Manager, L10n

Sign In   or    Start Trial to View

Manager, Strategic Partner

Sign In   or    Start Trial to View

Manager, Integrated Marketing, Home & Garden

Sign In   or    Start Trial to View

Manager, Integrated Solutions

Sign In   or    Start Trial to View

Manager, Product & Content Marketing

Sign In   or    Start Trial to View

Strategist, Content & Executive Communications

Sign In   or    Start Trial to View

Analyst, Data & Reporting

Sign In   or    Start Trial to View

Senior Designer, Product

Sign In   or    Start Trial to View

Senior Marketing Manager, Display & Social, Australia

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Associate, Merchant

Sign In   or    Start Trial to View

Senior Product Manager, Technical

Sign In   or    Start Trial to View

Senior Communications Manager, North America

Sign In   or    Start Trial to View

Senior Operating Manager

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [44]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Playa Vista, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Saint Petersburg, FL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Plano, TX

Sign In   or    Start Trial to View

Indianapolis, IN

Sign In   or    Start Trial to View

Royal Oak, MI

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

Netherlands

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

United Kingdom

Sign In   or    Start Trial to View

Germany

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

India

Sign In   or    Start Trial to View

Australia

Sign In   or    Start Trial to View

United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com