Dunkin' Brands Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Kantar Media Spend
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This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Dunkin' Brands Group, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

With a worldwide distribution, Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin' Brands' nearly 100 percent franchised business model includes Dunkin' Donuts and Baskin-Robbins restaurants.

Note: Business Summary has been adapted from the Company's website.

Address: 130 Royall St, Canton, MA 02021
Tel: (781) 737-3000
Fax: (781) 737-4000
Website: www.dunkinbrands.com
General Email: info@dunkinbrands.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1950

EMPLOYEE COUNT

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ANNUAL SALES

$810,933,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $860 $828 $810 3% 2%
Gross Profit $723 $693 $679 4% 2%
Operating Income $447 $414 $319 7% 29%
Net Income $350 $195 $105 79% 85%
Gross Margin 84% 83% 83%
Operating Income Margin 51% 50% 39%
Net Income Margin 40% 23% 12%
Cash and Cash Equivalents $1,159 $471 $370
Total Debt $3,075 $2,435 $2,453
Total Assets $3,937 $3,227 $3,197
Total Liabilitites $3,928 $3,390 $3,417
Stakeholder's Equity $8 $-163 $-220

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
4375% = 40.7% x 0.2 x x 492.1 x

CORPORATE FAMILY [0]

COMPETITORS [6]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [83]

Tel: (781) 737-3000

NAME/EMAIL TITLE BRANDS MORE INFO

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Executive Chairman

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CEO & Pres-Dunkin' Donuts-US

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Chief Financial Officer

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CIO, Chief Strategy Officer & Sr VP

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CMO, US

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Chief Communications Officer

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General Counsel & SVP

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Sr VP-US Ops & Dev

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SVP, Operations, Dunkin' Donuts, US & Canada

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VP, Marketing

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VP, Franchising & Business Development, Global

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VP, Innovation, Global

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VP, Supply Chain

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VP, Supply Chain, International

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VP, Digital Marketing & Innovation

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VP, Tax

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VP, Culinary Innovation

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VP, Media

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VP-US Fin Plng & Field Treasury

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VP, Field Marketing

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VP-Brand Stewardship

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VP, International

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VP, Finance & Treasury

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VP, Digital & Loyalty Marketing

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VP, Talent Management & Learning

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VP, International

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VP, Strategic Initiatives

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VP, Operations, Baskin Robbins US & Canada

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Dir & Head-Precision Mktg

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Senior Director, Consumer Engagement, Baskin, Robbins

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Senior Director, Global Public Relations

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Senior Director & Managing Counsel

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Brand Marketing Manager, Multicultural Marketing

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Media Director

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Brand Marketing Manager, Food

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Brand Marketing Manager

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Brand Marketing Manager

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Brand Marketing Manager

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Marketing Director

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Director, Advertising

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Director, Nontraditional Development

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Director, Investor Relations

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Director, Menu Innovation

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Director, Integrated Marketing

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Director, Digital Experience

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Director, Global Culinary Innovation, Beverages

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Director, Global Corporate Communications

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Director, Strategic Partnerships

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Director, Brand Marketing

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Senior Brand Manager

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Senior Brand Manager

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Senior Manager, Digital & Social Media

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Senior Manager, Public Relations

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Senior Manager, Public Relations

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Senior Manager, Business Intelligence

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Senior Brand Manager, Menu Simplification Initiative

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Brand Manager, Baskin, Robbins

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Senior Brand Marketing Manager, Bakery & Snacking

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Marketing Manager

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Marketing Manager

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Manager, Field Marketing

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Manager, Marketing Strategy

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Manager, Advertising

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Manager, Digital Marketing

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Manager, Field Marketing

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Manager, Digital Innovation

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Manager, Advertising

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Manager, Field Marketing, Dunkin' Donuts

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Manager, Strategic Partnerships

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Manager, Integrated Marketing

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Manager, Public Relations & Social Media

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Manager, Digital & Social Media

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Manager, Consumer Insights

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Manager, Franchise Sales

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Assoc Mgr-Strategic Partnerships

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Assoc Mgr-Media & Partnerships

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Associate Marketing Manager

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Senior Marketing Manager

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Senior Marketing Director

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Senior Finance Manager, Baskin, Robbins US & Canada

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Associate Analyst, Customer Relations

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Senior Coordinator, Public Relations & Social Media

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AGENCY RELATIONSHIPS [21]

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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August 19, 2018

Scott Murphy SVP, Operations, Dunkin' Donuts, US & Canada

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August 17, 2018

Sherrill Zack Kaplan VP, Digital Marketing & Innovation

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