Dr Pepper Snapple Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/13/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Dr Pepper Snapple Group is a leading producer of flavored beverages. Their brands are synonymous with refreshment, fun and flavor.

Note: Business Summary has been adapted from the Company's website.

Address: 5301 Legacy Dr, Plano, TX 75024
Tel: (972) 673-7300
Fax: (972) 673-7980
Website: www.drpeppersnapplegroup.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

2003

EMPLOYEE COUNT

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ANNUAL SALES

$6,440,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $6,440 $6,282 $6,121 2% 2%
Gross Profit $3,858 $3,723 $3,630 3% 2%
Operating Income $1,433 $1,298 $1,180 10% 10%
Net Income $847 $764 $703 10% 8%
Gross Margin 59% 59% 59%
Operating Income Margin 22% 20% 19%
Net Income Margin 13% 12% 11%
Cash and Cash Equivalents $1,787 $911 $237
Total Debt $4,478 $3,382 $2,583
Total Assets $9,791 $8,869 $8,265
Total Liabilitites $7,657 $6,686 $5,971
Stakeholder's Equity $2,134 $2,183 $2,294

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
39% = 13.2% x 0.7 x x 4.6 x

CORPORATE FAMILY [1]

COMPETITORS [15]

BRANDS OWNED [26]

INDUSTRY CODES

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KEY CONTACTS [112]

Tel: (972) 673-7300

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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Chief Financial Officer

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CIO & SVP

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CMO & SVP

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Chief Commercial Officer

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President, Packaged Beverages

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President, Beverage Concentrate & Latin America

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General Counsel & EVP

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EVP, Human Resources

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EVP, Supply Chain

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EVP, Research & Development

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SVP & General Manager, Coca-Cola Affiliated Sales Organization

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SVP & General Manager, Accounts & Warehouse Direct, National

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SVP, Marketing

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Senior Vice President

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VP & General Manager, Convenience Accounts, National

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VP & General Manager

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VP, Shopper Marketing, Retail Initiatives & E-Commerce

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VP, Corporate Human Resources & Diversity

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VP, Sponsorships, Travel, Events, Brand Activation & Marketing Training

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VP, Sales & Market Development

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VP, Consumer Insights

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VP, Media

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VP, Brand Marketing, Digital & Content, Dr Pepper & Crush

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VP, Sales, Warehouse Direct West & Retail Execution

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VP, Customer Information

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VP, Sales

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VP, Information Technology, Packaged Beverages & Client Services

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VP, Category Management

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VP, Sales

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Senior Director, Shopper Marketing

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Sales Director, Target, National

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Marketing Director

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Director, Corporate Communications

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Director, Brand Marketing, 7UP & Flavored Soft Drinks

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Director, Risk & Insurance

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Director, Corporate Communications

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Director, Market Development

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Director, Shopper Marketing, West Grocery & C-Stores

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Director, Brand Marketing & Content

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Director, Brand Marketing, Mott's & Schweppes

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Director, Brand Marketing, Dr Pepper & Crush

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Director, Innovation Commercialization

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Director, Packaging Creative & Production

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Director, Marketing Sponsorships

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Senior Brand Manager, Dr Pepper

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Senior Manager, Sponsorships

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Brand Manager

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Brand Manager

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Brand Manager, Diet Dr Pepper

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Brand Manager, Canada Dry

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Brand Manager

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Brand Manager, Snapple

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Brand Manager, Licensing

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Brand Manager

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Brand Manager, Allied

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Brand Manager, 7UP & Squirt

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Brand Manager, Dr Pepper Hispanic

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Brand Manager, Activation, Motts, Canada Dry, Schweppes, Mixers & Water

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Brand Manager, Dry & Sunkist, Canada

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Program Manager

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Category Manager, Commercial Activation

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Manager, Sponsorship, RCI Initiatives & Analytics, Dr Pepper Support

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Manager, Business Intelligence & Operations

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Manager, Customer Marketing, Fountain Foodservice

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Manager, Sponsorships, Snapple & Flavored CSDs

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Manager, Media

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Associate Brand Manager, 7UP

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Associate Brand Manager, Canada Dry

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Associate Brand Manager, Snapple

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Media Buyer, Broadcast

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AGENCY RELATIONSHIPS [15]

  AGENCY LOCATION PHONE EMPLOYEES  

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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