Dollar Thrifty Automotive Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 1/9/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Dollar Thrifty Automotive Group Inc. (DTG) is a services company, specifically in the industry of rental and leasing services. They maintain a strong presence in domestic leisure travel and derive a significant portion of their revenue from international travelers to the U.S. under contracts with various international tour operators. They maintain global service capabilities through an expansive franchise network.

Note: Business Summary has been adapted from the Company's website.

Address: 5330 E 31st St, Tulsa, OK 74153-0985
Tel: (918) 660-7700
Fax: (918) 669-2934
Website: https://www.dollar.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEE COUNT

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ANNUAL SALES

$1,548,928,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [3]

COMPETITORS [6]

INDUSTRY CODES

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KEY CONTACTS

Tel: (918) 660-7700

NAME/EMAIL TITLE MORE INFO

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Director, Franchise Operations & Business Development, Canada

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Area Manager, Revenue

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Senior Manager, Global Franchise Operations & Development, Hertz Corporate

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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