DOLE FOOD COMPANY, INC. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS DOLE FOOD COMPANY, INC. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Dole is a producer and marketer of fresh fruit, fresh vegetables and organic bananas. The Company markets a packaged and frozen fruit and producer in nutrition education and research.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Dole Dr, Westlake Village, CA 91362-7300
Tel: (818) 879-6600
Fax: (818) 874-4893
Website: www.dole.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1851

EMPLOYEE COUNT

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ANNUAL SALES

$4,246,708,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [1]

COMPETITORS [26]

INDUSTRY CODES

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KEY CONTACTS [19]

Tel: (818) 879-6600

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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Chief Financial Officer

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CIO, Chief Accounting Officer, SVP & Controller

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VP, Nutrition Research & Director, Dole Nutrition Institute

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VP, Marketing

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VP, Marketing & Communications

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Director, Consumer Insights

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Director, Culinary Nutrition

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Director, Corporate Communications

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Director, Marketing & Innovation

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Director, Shopper Marketing

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Senior Manager, Digital Marketing

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Brand Manager

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Brand Manager

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Manager, Shopper Marketing

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Mgr-Quality Assurance Dept & Technical Svcs Dept

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Senior Business Manager

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Associate Business Manager

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Senior Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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West Hollywood, CA

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San Francisco, CA

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Philippines

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 19, 2018

Greenyard in advanced talks to acquire Dole Food Company

Greenyard has announced this morning that it is in advanced negotiations to acquire Dole Food Company, Inc, the world’s largest fruit and vegetable producer. A statement from the company says that at this stage, a definitive agreement has not...

February 17, 2018

Researchers Get $2M to Study Health Benefits of Blueberries, Bananas, Spinach

RESEARCH TRIANGLE PARK, North Carolina, Feb. 16 -- The North Carolina Biotechnology Center issued the following news release:Scientists at North Carolina State University's Plants for Human Health Institute have received $2 million to support...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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