DISH Network Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/23/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS DISH Network Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

DISH Network Corporation provides satellite TV customers with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy a large high definition lineup with national HD channels, the most international channels, and award-winning HD and DVR technology.

Note: Business Summary has been adapted from the Company's website.

Address: 9601 S Meridian Blvd, Englewood, CO 80112
Tel: (303) 723-1000
Fax: (303) 723-1399
Website: www.dish.com
General Email: info@echostar.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1980

EMPLOYEE COUNT

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ANNUAL SALES

$14,391,375,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $14,391 $15,212 $15,225 -5% 0%
Gross Profit $3,513 $3,997 $3,812 -12% 4%
Operating Income $1,567 $2,319 $1,428 -32% 62%
Net Income $2,098 $1,497 $802 40% 86%
Gross Margin 24% 26% 25%
Operating Income Margin 10% 15% 9%
Net Income Margin 14% 9% 5%
Cash and Cash Equivalents $1,479 $5,324 $2,166
Total Debt $16,202 $16,483 $13,755
Total Assets $29,773 $27,914 $22,886
Total Liabilitites $22,452 $22,981 $19,853
Stakeholder's Equity $6,937 $4,613 $2,748

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
30% = 14.6% x 0.5 x x 4.3 x

CORPORATE FAMILY [1]

COMPETITORS [3]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [57]

Tel: (303) 723-1000

NAME/EMAIL TITLE MORE INFO

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Chairman

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President & CEO

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CFO & SVP

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COO & EVP

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CIO & SVP

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CMO & SVP

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CTO & EVP

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Chief Human Resources Officer & EVP

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Chief Accounting Officer & SVP

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Group President, DISH TV & EVP

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General Counsel & EVP

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EVP, Corporate Development

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Group President, Sling TV & EVP

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SVP & Deputy General Counsel

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SVP, Programming

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SVP, Operations

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VP, Marketing & Customer Retention

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VP, Marketing

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VP, Customer Care Operations

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VP, Information Technology Operations

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VP, Sales Operations

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Head, Corporate Communications

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General Manager, Video Product Operations

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General Manager, Direct Response & Paid Programming

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General Manager, Business Solutions

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General Manager, International Marketing, Sling TV

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General Manager, Advertising Sales

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General Manager, Sales, East Coast

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Regional Director, Customer Service Operations

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Regional Director, Asia Operations

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Senior Producer, Training & Development

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Director, Consumer Insights & Marketing Effectiveness, Sling TV

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Director, Advanced TV & Digital

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Director, Digital Marketing

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Director, Existing Customer Marketing

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Director, Dish Smart Home Services Sales

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Senior Manager, Operations Analysis, DISH Media Sales

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Senior Manager, Data & Analytics

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Senior Manager, Business Development, Video Entertainment & Marketing

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Senior Brand Manager, Dish LATINO

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Senior Manager, Digital Marketing

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Account Manager, National

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Brand Manager & Media Planner

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Senior Assistant Brand Manager

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Brand Manager, Media

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Brand Manager, Brand Marketing

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Marketing Manager

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Senior Product Manager

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Marketing Manager, Acquisition Strategy

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Marketing Manager, On Screen

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Marketing Manager, Existing Customer Upsell

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Senior Product Manager

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Manager, IoT Club Management & Development

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Senior Strategist, Marketing

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Account Executive

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Planner, Corporate Event

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Senior Assistant Brand Manager, Direct Marketing

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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New York, NY

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Pittsburgh, PA

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Playa Vista, CA

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 27, 2018

Charlie W. Ergen Chairman

DISH Network: Focus On Pay-Tv Inflection Point

Dish hit multi-year lows below $30 on weak Q1 results. The market won't value the wireless spectrum assets when unused. An inflection point in the pay-TV market will signal the time to own the stock. The recent results in DISH Network ( DISH )...

May 26, 2018

Analysts Anticipate Dish Network (DISH) Will Announce Quarterly Sales of $3.45 Billion

Equities analysts predict that Dish Network (NASDAQ:DISH) will announce sales of $3.45 billion for the current quarter, Zacks reports. Nine analysts have provided estimates for Dish Network’s earnings, with the highest sales estimate coming in...

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Sandra Rojas - VP, Marketing

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