Discover Financial Services Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
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  • Competitors
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This profile last updated 5/10/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Discover Financial Services is a direct banking and payment services company. They offer personal and student loans, online savings accounts, certificates of deposit and money market accounts.

Note: Business Summary has been adapted from the Company's website.

Address: 2500 Lake Cook Rd, Riverwoods, IL 60015
Tel: (224) 405-0900
Tel: (800) 788-3368
Fax: (224) 405-4993
Website: www.discover.com/
General Email: mediarelations@discoverfinancial.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1986

EMPLOYEE COUNT

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ANNUAL SALES

$11,545,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $11,545 $10,497 $10,002 9% 4%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $2,099 $2,393 $2,297 -12% 4%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 18% 22% 22%
Cash and Cash Equivalents $14,874 $13,671 $12,656
Total Debt $0 $0 $0
Total Assets $100,087 $92,308 $86,799
Total Liabilitites $89,195 $80,985 $75,524
Stakeholder's Equity $10,892 $11,323 $11,275

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
19% = 18.2% x 0.1 x x 9.2 x

CORPORATE FAMILY [0]

COMPETITORS [17]

BRANDS OWNED [7]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [79]

Tel: (224) 405-0900

Tel: (800) 788-3368

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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President & COO

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CFO & EVP

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CIO & EVP

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CMO & EVP

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Chief Risk Officer & EVP

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Chief Human Resources Officer & SVP

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President, Consumer Banking & EVP

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President, Discover Network

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General Counsel & EVP

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SVP & Head, Global Acceptance & CX

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Senior Vice President

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SVP, Lean Management

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Sr VP-Brand & Insights

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Sr VP-Adv & Brand

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VP & Head, Portfolio Marketing & Discover Card

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VP, eBus & Head, Digital

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VP, Pricing & Analytics

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VP, Business Development

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VP, Business Development, Global

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VP, Marketing Core Processes

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VP, Training & Development

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VP, Enterprise Compliance Programs

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Vice President

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VP, Marketing, Global

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VP, Talent Acquisition, Development & Diversity

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VP, Customer Service & Credit Management

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VP, Discover Network

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Head, Programmatic & Advertising Technology, Discover Card

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Head, Business Development, Global

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General Manager, Strategic, Merchant Relations

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Senior Director, Deposits Operations Strategy

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Marketing Director, Rewards Strategy

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Marketing Director

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Director, Innovation

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Director, Marketing Strategy & Communications

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Director, Customer Experience

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Director, Digital Platforms

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Director, Acquisition Marketing, Student, Travel & Secured Card

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Director, Bank Digital Customer Experience

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Director, Digital & Emerging Products

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Director, Marketing Analytics

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Director, Competitive & Consumer Insights

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Director, Marketing & Brand Communications

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Director, Advertising, Brand & Marketing, Global

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Director, Digital Messaging

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Director, Digital Marketing & Customer Experience

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Director, Digital Marketing eBus

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Director, Community Affairs

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Senior Manager, Digital Platforms

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Senior Manager, Mobile

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Senior Manager, Payment Services

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Senior Manager, Paid Media & Digital Marketing

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Senior Manager & Group Creative Director

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Senior Manager, Public Relations

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Senior Manager, SEO & Content

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Senior Manager, Direct Marketing, Home Equity

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Senior Manager, Digital Marketing & Customer Acquisition

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Account Manager

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Account Manager

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Project Manager, Digital Marketing, Discover Global Network

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Project Mgr-Portfolio Mktg

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Project Manager, Continuous Improvement

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Project Manager, Corporate Events

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Project Manager, Sales Analytics

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Project Manager, Paid Media

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Project Manager

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Project Manager, Sponsorships, Global

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Project Manager, Paid Media

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Project Manager, Cardmember Communications

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Manager, Email Strategy

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Manager, Workforce Analytics

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Manager, Digital Marketing

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Manager, Digital Delivery

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Event Manager & Executive Event Marketing, Global

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Senior Graphic Designer

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Senior Marketing Manager

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Senior Marketing Manager, Global

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Senior Marketing Manager, Credit Card Acquisition

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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Chicago, IL

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Richmond, VA

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Chicago, IL

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 21, 2018

Discover Survey Finds Age May Be a Factor in Where and How People Vacation This Summer

Credit Cards Are the Preferred Method of Payment for Vacationers, but Many Don’t Cash in on Opportunities to Earn and Redeem Rewards RIVERWOODS, Ill.--(BUSINESS WIRE)-- As summer vacation season approaches, a new survey from Discover...

May 19, 2018

Diane E. Offereins President, Discover Network

Discover Financial Services (DFS) Expected to Post Quarterly Sales of $2.63 Billion

Brokerages predict that Discover Financial Services (NYSE:DFS) will report sales of $2.63 billion for the current quarter, according to Zacks Investment Research. Seven analysts have made estimates for Discover Financial Services’ earnings,...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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