Discovery Communications, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Discovery Communications, Inc.

Media

This profile last updated 5/15/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Discovery Communications, Inc. is a media company. The company is the provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Discovery Pl, Silver Spring, MD 20910
Tel: (240) 662-2000
Fax: (240) 662-1868
Website: https://corporate.discovery.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEES

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ANNUAL SALES

$6,394,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $6,497 $6,394 $6,265 1% 2%
Gross Profit $4,065 $4,051 $4,141 0% -2%
Operating Income $2,058 $1,985 $2,061 3% -3%
Net Income $1,194 $1,034 $1,139 15% -9%
Gross Margin 62% 63% 66%
Operating Income Margin 31% 31% 32%
Net Income Margin 18% 16% 18%
Cash and Cash Equivalents $300 $390 $367
Total Debt $7,923 $7,735 $7,109
Total Assets $15,758 $15,864 $15,970
Total Liabilitites $10,348 $10,172 $9,621
Stakeholder's Equity $5,167 $5,451 $5,602

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
23% = 18.4% x 0.4 x x 3.0 x

CORPORATE FAMILY [1]

COMPETITORS [11]

BRANDS OWNED [10]

INDUSTRY CODES

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KEY CONTACTS [144]

Tel: (240) 662-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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COO & Gen Mgr-Olympic Games

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Co-CIO & EVP, Facilities & Real Estate

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Chief Technology Officer

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Exec VP & Chief Content Officer-Latin America & US Hispanic

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Chief Commercial Officer

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Chief Development, Distribution & Legal Officer

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President, Global Distribution & CEO, Discovery Education

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President & CEO, Discovery Networks International

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President, Advertising Sales

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Pres-Bus & Legal Affairs-Global

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Pres-Content-Global

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President, International Development, Digital & Nordics

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President, Latin America & US Hispanic Canada

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President, Domestic Distribution

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Pres-Adv Sls & US Networks

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CEO, Eurosport

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CFO, US & Corporate & EVP

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CFO, Discovery Networks International & SVP

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CFO, New York

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General Counsel

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Senior EVP, Human Resources & Global Diversity

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EVP & General Manager, Digital Media

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EVP, Discovery Global Enterprises

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EVP, Development & Production

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EVP, Public Relations

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EVP, Commercial, Eurosport Digital

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EVP, Media Technology, Production & Operations

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SVP & Head, Creative

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SVP & General Manager, OTT, TVE & Digital Syndication

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Sr VP-Digital Media & Gen Mgr-TV Everywhere & OTT

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SVP, Product & Technology

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SVP, Advertising Sales, Discovery Communications

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SVP, Infrastructure & Support Services

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SVP, Multimedia Commercial Operations

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SVP, Discovery Solutions, Client & Brand Partnerships

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SVP, Media Strategy & Analytics

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SVP, Digital Advertising Sales

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SVP, Emerging Platforms & Partnerships

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SVP, Global Events & Brand Activation

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SVP, National Advertising Sales

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SVP, Media Engineering, Global

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SVP, Domestic Distribution & Partner Marketing

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SVP, Production Management

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SVP, Digital Distribution

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SVP, Marketing

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SVP, Marketing, Animal Planet & Science Channel

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SVP, Advertising Sales Revenue & Planning

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SVP, Development, Science Channel

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VP & General Manager, Southeast Asia

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VP & Sales Manager, National

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VP, Integrated Marketing, Advertising Sales

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VP, Strategic Sales Services

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VP, Communications, Discovery Emerging Networks

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VP, Partnerships, The Agency & Discovery Communications

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VP, Communications

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VP, Creative

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VP, Communications

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VP, Development

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VP-Data Strategy & Advanced Audience Platforms

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VP, Marketing, Destination America & AHC

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VP, Client & Brand Partnerships

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VP, Multimedia Advertising Sales

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VP, Programming

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VP, Advertising Sales

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VP, Partnerships & Development, Discovery Digital & Discovery VR

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VP, EDI & Digital Media Advertising Operations

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VP, Marketing Strategy & Partnerships

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VP, Communications, Animal Planet & Discovery Kids Media

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VP, Marketing Solutions

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VP, Sales Operations

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Vice President

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VP, Advertising Sales

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VP, Insights & Innovation, Discovery Digital Media

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VP, Sales & Marketing

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VP, Advertiser Partnership, Discovery Networks, International & Asia Pacific

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VP, Advanced Advertising

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VP, Production Management

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VP, Marketing & Operations

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VP-Mktg Strategy & Partnerships-Domestic Distr

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VP, Marketing, International

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VP, Multiplatform Strategy & Digital Media

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VP, International Program Sales & Partnerships, North America

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VP, Public Affairs & Discovery Education

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VP, Communications

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Head-South Asia & Gen Mgr

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Head, Advertising Sales Product Strategy & Development

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Head-Adv Sls & Bus-Reg Clusters-South Asia

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General Manager, Science Channel

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General Manager

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Senior Director, Corporate Affairs & Communications

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Senior Director, Corporate Education Partnerships

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Senior Director, Marketing & Science Channel

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Sr Dir-Channel-Hispanic, P&L Leadership & Brand Strategy-US

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Sr Dir-Media Logistics & Digital Content Svcs-US

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Senior Director, Marketing Production Management

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Executive Producer

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Senior Producer, Digital

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Account Director, The Agency, Creative

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Sales Director, Discovery Solutions

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Media Director

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Media Director

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Art Director & Creative Manager

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Marketing Director, Animal Planet

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Director, Creative & Product Development

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Director, Digital & Corporate Communications

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Director, Corporate Assets, Media Strategy & Analytics

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Director, Strategic Marketing & Communications

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Director, Marketing Strategy

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Director, Special Events & Marketing

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Director, Marketing Strategy

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Director, Digital Media Advertising Operations

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Dir-TV Everywhere Mktg

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Director, Information Technology

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Director, Network Operations & Integrated Content

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Director, Communications

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Director, Publicity, Investigation Discovery & Destination, America

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Director, Marketing Solutions

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Director, Digital Strategy

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Senior Manager, Corporate Relations

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Sr Mgr-Events & Brand Activation-Global

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Marketing Manager, US Hispanic

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Manager, Events

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Manager, Events Marketing

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Mgr-Adv Sls-South ions, US Hispanic & Markets-Latin America

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Manager, Media

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Event Manager Planning

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Manager, Events & Brand Activation, Global

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Manager, Media

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Manager, Corporate Relations

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Manager, Communications & Social Media

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Manager, Social Media

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Account Executive, Advertising Sales & Multiplatform, National

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Specialist, Marketing

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Planner, Advertising Sales

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Coord-Post Production-Discovery Digital Studios & Digital Media

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Representative, Account Services

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Group SVP, National Advertising Sales

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Chief Corporate Operations & Communications Officer

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Senior Marketing Director, Velocity

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President & General Manager, Investigation Discovery & Military Channel

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Senior Marketing Manager

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Senior Media Director, Media Strategy & Analytics

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Grp Sr VP-Plng & Ops

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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Los Angeles, CA

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Los Angeles, CA

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Miami, FL

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Washington, DC

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Baltimore, MD

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Malaysia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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