DIRECTV Group Holdings, LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/11/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

DIRECTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 33 million customers in the U.S. and Latin America. In the U.S., they offer millions of customers access to more than 170 HD channels and Dolby-Digital 5.1 theater-quality sound, access to exclusive sports programming such as NFL Sunday Ticket and Emmy-award winning technology. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network.

Note: Business Summary has been adapted from the Company's website.

Address: 2230 E Imperial Hwy, El Segundo, CA 90245-0956
Tel: (310) 964-5000
Fax: (310) 535-5225
Website: www.directv.com
General Email: jtgieselman@directv.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEE COUNT

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ANNUAL SALES

$79,156,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [19]

COMPETITORS [11]

INDUSTRY CODES

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KEY CONTACTS [36]

Tel: (310) 964-5000

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VP & Head, Sales, National

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VP, Content & Programming

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VP-Content Acq-Latam

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VP, OTT Product

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Senior Director, Commercial, Telco & MDU Marketing

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Senior Director, Affinity Marketing

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Creative Director

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Producer, Coordinating, The Rich Eisen Show

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Creative Director

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Director, Revenue Assurance

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Director, Political Advertising Sales, D2 Media Sales

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Director, Creative Services

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Director, Commercial Acquisition Marketing

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Director, Multicultural Segments

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Senior Manager, Corporate Communications

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Senior Manager, Revenue & Product Marketing

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Senior Manager, Events Marketing

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Senior Manager, Customer Valuation

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Senior Manager, Marketing & Sales Operations

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Senior Manager, Project Program

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Senior Manager, Sales Operations

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Senior Manager, Customer Communications & Lifecycle Marketing

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Senior Manager, Business Analytics

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Senior Manager, Business Analytics

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Senior Account Manager, Creative Services

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Account Manager

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Project Manager

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Project Manager

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Senior Product Manager

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Manager, Business Analytics

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Manager, Online Marketing

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Manager, Creative Services

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Manager, Service & Customer Relations, Special Accounts Corporate

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Manager, Financial Operations Sales & Marketing

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Supervisor, Dealer Compensation

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Specialist, Sales Support

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AGENCY RELATIONSHIPS [12]

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New York, NY

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New York, NY

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New York, NY

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Argentina

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COMPANY NEWS

October 15, 2018

Google - Does Trump have a ‘state-of-the-art Super TiVo' or just regular ol' DirecTV?

The president watches a lot of TV. He watches cable news, especially Fox News, although it's obvious that only someone who watches a lot of CNN could deny watching it in such specific and lovelorn terms. Exactly how Trump watches TV has never been...

October 09, 2018

US Patent Issued to The DIRECTV Group on Oct. 9 for "Method and system for assigning a channel to data in a data stream" (California Inventor)

ALEXANDRIA, Va., Oct. 9 -- United States Patent no. 10,095,373, issued on Oct. 9, was assigned to The DIRECTV Group Inc. (El Segundo, Calif.). "Method and system for assigning a channel to data in a data stream" was invented by The DIRECTV...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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