DIRECTV Group Holdings, LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/5/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

DIRECTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 33 million customers in the U.S. and Latin America. In the U.S., they offer millions of customers access to more than 170 HD channels and Dolby-Digital 5.1 theater-quality sound, access to exclusive sports programming such as NFL Sunday Ticket and Emmy-award winning technology. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network.

Note: Business Summary has been adapted from the Company's website.

Address: 2230 E Imperial Hwy, El Segundo, CA 90245-0956
Tel: (310) 964-5000
Fax: (310) 535-5225
Website: www.directv.com
General Email: jtgieselman@directv.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEES

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ANNUAL SALES

$79,156,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [11]

COMPETITORS [11]

BRANDS OWNED [1]

INDUSTRY CODES

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KEY CONTACTS [59]

Tel: (310) 964-5000

NAME/EMAIL TITLE MORE INFO

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Chief Financial Officer

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Treasurer & SVP

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SVP, Strategy & Innovation

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VP & Head, National Sales, AT&T AdWorks

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VP, Content & Programming

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VP, OTT Product

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VP, Investor Relations

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Senior Director, Commercial, Telco & MDU Marketing

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Senior Director, Affinity Marketing

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Creative Director

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Art Director

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Creative Director

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Producer, Coordinating, The Rich Eisen Show

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Creative Director

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Director, Revenue Assurance

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Director, Political Advertising Sales, D2 Media Sales

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Director, Creative Services

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Director, Commercial Acquisition Marketing

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Director, Multicultural Segments

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Director, Bundles Operations

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Senior Manager, Revenue & Product Marketing

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Senior Manager, Digital Analytics

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Senior Manager, Events Marketing

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Senior Manager, Marketing & Sales Operations

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Senior Manager, Project Program, AT&T

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Senior Manager, Sales Operations

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Senior Manager, Business Analytics

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Senior Manager, Customer Communications & Lifecycle Marketing

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Senior Manager, Business Analytics

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Senior Manager, Marketing Business Analytics

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Senior Manager, Business Analytics

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Senior Account Manager, Creative Services

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Senior Account Manager, Creative Services

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Senior Project Manager, EPMO on Assignment

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Account Manager

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Project Manager

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Project Manager

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Communications Manager

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Senior Product Manager

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Manager, Creative Services Production & Engineer, Audio

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Manager, Business Analytics

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Manager, Online Marketing

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Manager, Creative Services

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Manager

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Manager, Social Media

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Manager, Financial Operations Sales & Marketing

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Supervisor, Brand

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Supervisor, Dealer Compensation

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Senior Analyst, CC Special Accounts

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Designer, User Interface

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Designer, Interactive, Mobile Apps, Set Top Box & Web

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Senior Designer

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Designer

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Coordinator, Marketing, Root Sports Pittsburgh

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Senior Sales Manager, CE

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Senior Marketing Director

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Senior Program Manager, CRM

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Principal Statistician, Customer Valuation

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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New York, NY

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Chicago, IL

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New York, NY

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Irvine, CA

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Los Angeles, CA

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Scottsdale, AZ

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Edgewater, NJ

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New York, NY

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Argentina

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Brazil

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