Dick's Sporting Goods, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer. They offer a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment.

Note: Business Summary has been adapted from the Company's website.

Address: 345 Court St, Coraopolis, PA 15108
Tel: (724) 273-3400
Website: www.dickssportinggoods.com
General Email: investors@dcsg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEES

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ANNUAL SALES

$7,921,981,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,921 $7,270 $6,814 8% 6%
Gross Profit $2,365 $2,182 $2,086 8% 4%
Operating Income $449 $535 $554 -16% -3%
Net Income $287 $330 $344 -13% -4%
Gross Margin 29% 30% 30%
Operating Income Margin 5% 7% 8%
Net Income Margin 3% 4% 5%
Cash and Cash Equivalents $164 $118 $221
Total Debt $5 $5 $6
Total Assets $4,058 $3,559 $3,391
Total Liabilitites $2,128 $1,770 $1,559
Stakeholder's Equity $1,929 $1,789 $1,832

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 3.6% x 2.0 x x 2.1 x

CORPORATE FAMILY [1]

COMPETITORS [21]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [68]

Tel: (724) 273-3400

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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CFO & EVP

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CIO & SVP

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Executive Vice President

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EVP, E-Commerce & Supply Chain

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SVP, Operations

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SVP, Apparel, Footwear & Accessories

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SVP, Merchandise Planning, Allocation & Replenishment

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Regional Vice President

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VP, Marketing Planning

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VP, Brand

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VP, Logistics

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VP, Customer Innovation Technology

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VP, CRM & Customer Insights

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VP-Sports & Community Mktg

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Head, Pricing & Promotions

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Head, Marketing Campaign Project

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Senior Director, Loss Prevention

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Senior Director, E-Commerce, Product Management, Mobile & Business Analysis

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Regional Director, Loss Prevention

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Media Director & Senior Manager, Print

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Marketing Director

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Dir-Market Res & Loyalty Mktg

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Director, Investor Relations

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Director, Marketing Planning

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Director, Golf Operations & Store Services

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Director, Web Promotions & Analytics

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Director, Business Systems & Sourcing

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Director, Communications

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Director, Initiatives, Sports & Events

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Director, E-Commerce, Site Merchandising & Content

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Director, Marketing Planning

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Senior Manager, Digital Marketing

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Senior Manager, Community Marketing

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Senior Manager, Community Marketing

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Account Manager, Team Sales

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Production Manager

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Marketing Manager, Regional Community

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Product Manager

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Manager, Community Marketing

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Manager, Performance Marketing

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Manager, Media Strategy

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Manager, Marketing Content

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Manager, Marketing Planning, Golf & Racquet Sports

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Manager, Creative

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Manager, Community Marketing

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Manager, Event Marketing

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Manager, Integrated Marketing

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Manager, Customer Insights

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Manager, Community Marketing

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Manager, Marketing Planning

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Manager, Print Media

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Manager, District Loss Prevention

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Manager, Customer Engagement

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Supervisor, E-Commerce Content, fieldandstreamshop.com & golfgalaxy.com

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Specialist, Customer Service

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Specialist, E-Commerce Content, NCAA

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Strategist, Media

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Strategist, Media

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Senior Analyst, E-Commerce Business

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Planner-Mktg-Athletic Footwear & Accessories

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Media Buyer

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Media Buyer

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Associate Planner, Inventory, Women's Apparel

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Senior Product Manager, E-Commerce

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Associate Producer

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Senior Product Manager, E-Commerce

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Minneapolis, MN

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Brooklyn, NY

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Google Inc.

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