Dick's Sporting Goods, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Dick's Sporting Goods, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer. They offer a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment.

Note: Business Summary has been adapted from the Company's website.

Address: 345 Court St, Coraopolis, PA 15108
Tel: (724) 273-3400
Website: www.dickssportinggoods.com
General Email: investors@dcsg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEE COUNT

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ANNUAL SALES

$8,590,472,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $8,590 $7,921 $7,270 8% 8%
Gross Profit $2,489 $2,365 $2,182 5% 8%
Operating Income $477 $449 $535 6% -16%
Net Income $323 $287 $330 12% -13%
Gross Margin 28% 29% 30%
Operating Income Margin 5% 5% 7%
Net Income Margin 3% 3% 4%
Cash and Cash Equivalents $101 $164 $118
Total Debt $65 $5 $5
Total Assets $4,203 $4,058 $3,559
Total Liabilitites $2,262 $2,128 $1,770
Stakeholder's Equity $1,941 $1,929 $1,789

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
16% = 3.8% x 2.0 x x 2.2 x

CORPORATE FAMILY [1]

COMPETITORS [20]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [68]

Tel: (724) 273-3400

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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Chief Financial Officer

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Chief Information Officer

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Chief Marketing Officer

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Chief Technology Officer

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Chief Accounting Officer & SVP, Finance

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SVP, Product Development & Design

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SVP, Operations

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SVP, Apparel, Footwear & Accessories

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SVP, Merchandise Planning, Allocations & Replenishment

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SVP, Team Sports HQ

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Regional Vice President

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VP, Marketing Planning

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VP, Strategy & Innovation

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VP, Logistics

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VP, Sports & Community Marketing

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Head, Pricing & Promotions

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Senior Director, Loss Prevention

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Senior Director, E-Commerce, Product Management, Mobile & Business Analysis

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Senior Director, Communications

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Regional Director, Loss Prevention

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Media Director & Senior Manager, Print

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Producer

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Marketing Director

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Director, Market Research & Loyalty Marketing

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Director, Brand Management

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Dir-Fin-Field Support

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Director, Marketing Planning

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Director, Web Promotions & Analytics

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Director, Business Systems & Sourcing

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Director, Initiatives, Sports & Events

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Director, Digital Media

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Director, E-Commerce, Site Merchandising & Content

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Senior Manager, Media Strategy

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Senior Manager, Digital Marketing

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Senior Manager, Community Marketing

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Account Manager, Team Sales

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Brand Manager, CALIA, Carrie Underwood

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Marketing Manager, Regional Community

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Production Manager

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Senior Product Manager

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Manager, Digital Transformation

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Manager, Marketing Planning, Outdoor, Hunt & Fish

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Manager, Marketing Planning, Golf & Racquet Sports

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Manager, Creative

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Manager, Community Marketing

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Manager, Community Marketing

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Manager, Print Media

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Manager, District Loss Prevention

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Manager, Customer Engagement

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Manager, Marketing Content

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Manager, Social Media & Digital Engagement

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Supervisor, E-Commerce Content, Licensed

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Specialist, Customer Service

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Specialist, Marketing Content

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Specialist, Performance Marketing

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Senior Analyst, Business Systems & E-Commerce Operations

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Senior Analyst, E-Commerce Business

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Senior Analyst, E-Commerce Business Operations

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Planner, Marketing, Athletic Footwear

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Planner, Inventory & Accessories

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Analyst, Brand Media

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Associate Planner, Inventory, Women's Apparel

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Merchandiser-ECommerce Assoc Site-Golf

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Senior Product Manager, E-Commerce

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Assoc Buyer-Fitness

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Associate Buyer, Licensed NCAA

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

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Brooklyn, NY

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Kansas City, MO

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Minneapolis, MN

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Belgium

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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