DIAGEO plc Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 12/6/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS DIAGEO plc FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Diageo is a leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness. The company's products are sold in more than 180 countries.

Note: Business Summary has been adapted from the Company's website.

Address: Lakeside Drive Park Royal, London, NW10 7HQ, United Kingdom
Tel: (44) 20 8978 6000
Fax: (44) 20 7927 4600
Website: www.diageo.com
General Email: information@diageo.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1997

EMPLOYEE COUNT

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ANNUAL SALES

$17,006,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended June.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $15,652 $14,016 $17,006 11% -17%
Gross Profit $9,573 $8,334 $9,756 14% -14%
Operating Income $4,623 $3,798 $4,399 21% -13%
Net Income $3,601 $3,158 $3,880 14% -18%
Gross Margin 61% 59% 57%
Operating Income Margin 29% 27% 25%
Net Income Margin 23% 22% 22%
Cash and Cash Equivalents $1,547 $1,456 $742
Total Debt $17,807 $21,254 $22,660
Total Assets $37,472 $38,087 $40,583
Total Liabilitites $24,076 $26,684 $28,360
Stakeholder's Equity $13,396 $11,403 $12,222

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
26% = 23.0% x 0.4 x x 2.8 x

CORPORATE FAMILY [4]

COMPETITORS [35]

BRANDS OWNED [119]

INDUSTRY CODES

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KEY CONTACTS [81]

Tel: (44) 20 8978 6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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Partner-Mktg & Digital

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Chief Financial Officer

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CMO & Chief Innovation Officer-North America

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CMO & Chief Innovation Officer

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CMO, India

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Chief Digital Officer

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President, Global Supply & Procurement

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Pres-US Spirits & Canada

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CEO-United Spirits

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CFO-India & Exec Dir

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Sr VP-Rums & Haig Club

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Managing Director, Australia

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Head, Social, Europe

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Head, Marketing Procurement

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Acting Head, Culture, Entertainment GB Reserve & Scotch

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Head-Social Media Intelligence-Europe

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Head, Innovation, Diageo Moet Hennessy Thailand

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Head, Malt Whisky Portfolio, Reserve Europe Marketing

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Head, Field Sales, Convenience

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Head-Tech & Innovation-Europe

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Head, Corporate Sponsorship & Events

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Head-Hop House 13

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Head, Digital Execution

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Head-Mktg-Gin-Europe

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Head, Alcohol, Society Communications

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Head, Marketing Procurement

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Head, Gordon's Europe

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Head, Media Optimization

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Marketing Director, Expansion Brands, Mexico

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Brand Dir-Captain Morgan Rum

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Brand Marketing Manager

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Mktg Dir-Customer, Reserve & Incubation Brands-Europe

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Commercial Director, Australia & New Zealand

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Mktg Dir-Guinness-Africa

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Brand Director, Johnnie Walker, Global

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Director, Customer Marketing, Europe

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Dir-Global Policy & Pub Affairs

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Director, Marketing & Innovation, Europe

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Director, Next Generation Marketing Implementation

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Director, Digital Commerce, Europe

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Director, Innovation, Europe & Russia

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Director, Design

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Director, Marketing & Innovation, Australia

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Director, Corporate Public Relations

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Dir-Talent & Organizational Effectiveness

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Dir-Global Brand & Comm

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Director, Innovation

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Director, Marketing & Innovation, Europe

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Dir-Digital, Data & Analytics

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Senior Brand Manager, Haig Club, Europe

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Sr Brand Mgr-Scotch-Australia

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Senior Brand Manager, Bundaberg Rum, Australia

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Account Manager, ASDA, National

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Project Manager, Luxury

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Brand Manager, Employer

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Brand Manager

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Brand Manager

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Brand Manager, Smirnoff

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Brand Manager, Gordon's Gin, Western Europe

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Marketing Manager

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Marketing Manager, Australia

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Marketing Manager, Innovation, Europe

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Category Manager

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Mktg Mgr-Talisker

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Mktg Mgr-Single Malt Scotch

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Marketing Manager, Baileys, Europe

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Marketing Manager, Innovation

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Marketing Manager, Innovation, Europe

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Marketing Manager, Guinness, Nairobi

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Mgr-Category-Media & Digital

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Manager, Content Creation, Guinness Global

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Manager, Content Creation, GUINNESS Africa

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Senior Partner, Marketing

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Category Director, Marketing

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Category Mktg Dir-Whiskey & Reserve Brands-Europe

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Category Dir-Vodka, Gin & Rum-Europe

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Category Dir-Bought, Owned & Earned Media

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Category Head-Adv & Content

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AGENCY RELATIONSHIPS [58]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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