Diageo North America, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Diageo North America, Inc.

Food & Beverage

This profile last updated 9/21/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Diageo is a leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. The company is committed to building a sustainable business across its value chain through its Sustainability & Responsibility' strategy. The way in which the company promotes a positive role for alcohol in society; respects the natural resources, communities and people it relies on; and champions a culture of good governance and ethics. They are at the forefront of industry efforts to promote responsible drinking and works with other stakeholders to combat alcohol misuse.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Guinness, Johnnie Walker, Smirnoff

Address: 801 Main Ave, Norwalk, CT 06851
Tel: (203) 229-2100
Fax: (203) 229-8901
Website: www.diageo.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1875

EMPLOYEE COUNT

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CORPORATE FAMILY [4]

BRANDS OWNED [29]

INDUSTRY CODES

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KEY CONTACTS [93]

Tel: (203) 229-2100

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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VP & Finance Director, Colombia

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CMO & Chief Innovation Officer

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President, Diageo Guinness USA

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Pres-LAC, Global Travel & Sls Opex

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President, Reserve & New Business

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SVP, Productivity & Director, Global

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SVP, Enterprise Architecture

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SVP, Customer Marketing

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SVP, Marketing, North America

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SVP, Data & Analytics, Global

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VP, Business Unit, Innovation, Latin America

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VP, Marketing

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VP, Commercial Strategy & Capabilities

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VP, Vodka Category

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VP, Marketing & Innovation, Central America & Caribbean

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VP-Div Mktg

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VP, Johnnie Walker

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VP, Packaging Procurement, Global Cans, Closures, Cartons & Labels

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VP, Premise Strategy & Multicultural Marketing

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VP, Sales

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Head, Customer Marketing, Westlac Caribbean & Central America

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Head, Packaging, Innovation Research & Development, Global

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Head-Customer Mgmt & Sls Dev-Latin America

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Head, Customer Marketing

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Senior Director, Innovation

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Senior Director, Government Affairs

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Senior Director, Premise, US

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Senior Director, Customer Marketing, Reserve, Scotch & Whisky, North America

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Commercial Director, Travel Americas, Global

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Brand Director, Ketel One

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Sales Director, Catalyst Franchise East

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Brand Dir-CIROC-Global

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Director & Manager, Human Resources

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Director, Tequila

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Director, Chain Sales, Diageo Beer Company

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Director, Communications, Stella Artois

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Director, Portugal

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Director, Innovation

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Dir-Brand Change Commercialization

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Director, Great Lakes Region, Guinness USA

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Director, Demand Procurement

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Director, Procurement, Indirects & Innovation, NAM

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Director, Commercial Planning & Activation, Reserve Brands

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Director, Crown Royal

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Director, Financial Services

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Director, Strategic Marketing

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Senior Brand Manager, Smirnoff, Global

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Senior Manager, Innovation

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Senior Manager, Innovation, Whiskey & Reserve

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Senior Manager, Supply Chain, Innovation & Brand Change

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Senior Brand Manager, Single Malts Portfolio

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Senior Brand Manager, Don Julio

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Senior Brand Manager, Digital Strategy

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Account Manager, Border Channel Key

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Finance Manager

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Brand Manager

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Brand Manager, Smirnoff Ice

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Brand Manager, Captain Morgan

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Brand Manager, Baileys & Liqueurs

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Brand Manager, Buchanan's

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Brand Manager, Guinness

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Brand Manager, Smirnoff, North America

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Brand Manager, Whiskey, North America

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Regional Brand Manager, Scotch CCA

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Brand Manager, Crown Royal

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Brand Manager, Johnnie Walker

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Brand Manager

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Brand Manager, Ketel One Vodka

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Brand Manager, Whiskey

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Brand Manager, Zacapa Rum

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Brand Manager, Smirnoff, North America

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Category Manager, Development

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Category Manager, Beer

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Marketing Manager

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Marketing Manager, Franchise Division

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Marketing Manager, Strategic Accounts

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Category Manager, Marketing Procurement, BTL, Experiential & Public Relations

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Marketing Manager, FL, IN & KY

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Manager, Channel Development, On Trade, Caribbean & Central America

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Manager, Innovation Marketing

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Manager, Commercial Planning & Activation, Smirnoff & Ciroc, Digital

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Manager, Supply Chain Planning, Imports & Domestic

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Manager, Customer Marketing

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Associate Brand Mgr

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Associate Brand Mgr

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Associate Brand Mgr

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Associate Brand Manager, Smirnoff Ice

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Associate Brand Manager, Smirnoff, Global

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Category Director, Global Procurement, Creative Ideation Agencies

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Assistant, Marketing, Release & NAW

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Division Sales Director

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Key Account Manager, Americas

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AGENCY RELATIONSHIPS [13]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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