Deutsche Telekom AG Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
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  • Kantar Media Spend
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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Deutsche Telekom is one of the world's leading integrated telecommunications companies. With a worldwide presence, the company provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. The company is present in about 50 countries and has over 235,000 employees worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 140 Friedrich-Ebert-Allee, D 53113, Bonn, Germany
Tel: (49) 228 181 0
Fax: (49) 228 181 8872
Website: www.telekom.com/home
General Email: info@telekom.de

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$88,375,651,800

CORPORATE FAMILY [3]

COMPETITORS [24]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [25]

Tel: (49) 228 181 0

NAME/EMAIL TITLE MORE INFO

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Deputy Chairman, Supervisory Board

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Chief Executive Officer

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Chief Executive Officer

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Chief Financial Officer

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Chief Human Resources Officer

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CEO, T, Systems

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Sr VP-Pub & Regulatory Affairs

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SVP, Group Audit & Risk Management

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SVP, Human Resources

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Sr VP-Grp Privacy

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VP-Grp Partnering & Bus Dev

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VP, Spectrum Policy

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VP-Hubraum, Incubation & Venturing

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VP, Program & Project Management, Group Technology

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Head-Intl Media Mgmt & Digital Transformation

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Head, Interactive High End Media

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Head, Innovation Portfolio Management

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Creative Director

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Director, Consumer

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Senior Manager, Brand Experience

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Senior Manager, Flight Communications

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Product Mgr-Smart Speaker

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Senior Product Manager, IoT

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Sr Product Mgr-Internet of Things-T-Mobile Netherlands

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Senior Product Manager, IP, Transit & DDoS Defense

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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Germany

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Germany

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Germany

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United Kingdom

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France

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Hungary

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Hungary

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

November 15, 2018

Tele2 says Dutch business not viable before EU rules on Deutsche Telekom deal

BARCELONA/BRUSSELS (Reuters) - Sweden’s Tele2 (TEL2b.ST) said on Thursday its Dutch subsidiary was not viable as a standalone business, lending weight to a takeover by Deutsche Telekom’s (DTEGn.DE) business there that European regulators...

November 14, 2018

Timothy Hottges Chief Executive Officer

Germany releases crucial spectrum band for 5G

The German government has revealed that it will release the entire suite of C-band spectrum (3.4 – 3.8GHz) for use by mobile network operators to rollout 5G services in the country. C-band spectrum will be crucial to smooth, successful...

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Sandra Rojas - VP, Marketing

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