Deutsche Telekom AG Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 2/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Deutsche Telekom AG FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Deutsche Telekom is one of the world's leading integrated telecommunications companies. With a worldwide presence, the company provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. The company is present in about 50 countries and has over 235,000 employees worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 140 Friedrich-Ebert-Allee, D 53113, Bonn, Germany
Tel: (49) 228 181 0
Fax: (49) 228 181 8872
Website: www.telekom.com/home
General Email: info@telekom.de

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$88,375,651,800

CORPORATE FAMILY [4]

COMPETITORS [27]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [19]

Tel: (49) 228 181 0

NAME/EMAIL TITLE MORE INFO

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Deputy Chairman, Supervisory Board

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Chief Executive Officer

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Chief Financial Officer

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Chief Product Officer & Chief Innovation Officer

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Chief Human Resources Officer

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Chief Human Resources Officer, Magyar Telekom

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CEO, T, Systems

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SVP, Business

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SVP, Group Audit & Risk Management

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Managing Director, Telekom Deutschland GmbH

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VP, Spectrum Policy

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Head, Interactive High End Media

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Creative Director

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Director, Human Resources, Telekom Deutschland GmbH

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Senior Manager, Brand Experience

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Senior Manager, Media Management & Digital Transformation, International

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Senior Manager, Flight Communications

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Senior Product Manager, IoT

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Senior Product Manager, IP, Transit & DDoS Defense

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Germany

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Germany

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United Kingdom

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Germany

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Germany

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Hungary

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Hungary

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

February 23, 2018

FOCUS-China's Huawei set to lead global charge to 5G networks

FRANKFURT/HONG KONG (Reuters) - China’s Huawei is forging closer commercial ties with big telecom operators across Europe and Asia, putting the company in prime position to lead the global race for next-generation 5G networks despite U.S....

February 22, 2018

Deutsche Telekom extends CEO contract, names new CFO

Deutsche Telekom has extended the contract of CEO Tim Hoettges for another five years. Hoettges took up the position in 2014 and has since "led Deutsche Telekom back to a growth path and to the position of leading European telco", said...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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