Del Taco Restaurants, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Del Taco Restaurants, Inc.

Restaurants

This profile last updated 12/7/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Del Taco LLC operates or franchises restaurants in the United States. They offer a full range of made-to-order Mexican items such as tacos, burritos, quesadillas and American favorites including cooked-to-order burgers, fries and shakes. The company uses fresh ingredients including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour and lard-free beans made from scratch.

Note: Business Summary has been adapted from the Company's website.

Address: 25521 Commercentre Dr Ste 200, Lake Forest, CA 92630
Tel: (949) 462-9300
Tel: (800) 852-7204
Fax: (949) 462-7444
Website: www.deltaco.com
General Email: customercommentline@deltaco.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1961

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2015 2018 CHANGE 2017 CHANGE  
Revenue $471 $452 $424 4% 6%
Gross Profit $126 $124 $114 1% 8%
Operating Income $42 $44 $43 -4% 2%
Net Income $49 $20 $4 145% 400%
Gross Margin 26% 27% 26%
Operating Income Margin 8% 9% 10%
Net Income Margin 10% 4% 0%
Cash and Cash Equivalents $6 $8 $10
Total Debt $342 $349 $169
Total Assets $742 $727 $150
Total Liabilitites $326 $349 $8
Stakeholder's Equity $416 $377 $5

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
11% = 10.4% x 0.6 x x 1.8 x

CORPORATE FAMILY [8]

COMPETITORS [40]

INDUSTRY CODES

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KEY CONTACTS [13]

Tel: (949) 462-9300

Tel: (800) 852-7204

NAME/EMAIL TITLE MORE INFO

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Chairman

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President & CEO

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Chief Marketing Officer

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Sr VP-Strategic Plng & Innovation

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SVP, Finance

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SVP, Development

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SVP, Operations

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VP, Marketing

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Brand Marketing Manager

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Director, Field Marketing

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Director, Franchise Development

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Manager, Field Marketing, West

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District Manager

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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Santa Monica, CA

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San Francisco, CA

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Ft Lauderdale, FL

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Laguna Beach, CA

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San Francisco, CA

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Santa Ana, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

January 21, 2019

David Pear SVP, Operations

Del Taco Restaurants Inc (TACO) Expected to Announce Quarterly Sales of $156.89 Million

Posted by Lorenzo Tanos on Jan 21st, 2019 // No Comments Brokerages forecast that Del Taco Restaurants Inc (NASDAQ:TACO) will announce sales of $156.89 million for the current quarter, according to Zacks Investment Research . Three analysts have...

January 19, 2019

Del Taco Restaurants, Inc. (NasdaqCM:TACO), Telecom Plus PLC (LSE:TEP): Quant Scorecard Under the Microscope

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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