Deere & Company Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

Deere & Company

Food Processing & Agriculture

This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Deere & Company provides advanced products and services to customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's need for food, fuel, shelter and infrastructure.

Note: Business Summary has been adapted from the Company's website.

Address: 1 John Deere Pl, Moline, IL 61265-8010
Tel: (309) 765-8000
Fax: (309) 765-5671
Website: www.deere.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1837

EMPLOYEES

Sign In Or Start a Free Trial to View

ANNUAL SALES

$26,549,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended October.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $26,644 $28,862 $36,066 -7% -19%
Gross Profit $8,395 $8,719 $11,291 -3% -22%
Operating Income $2,987 $3,460 $5,461 -13% -36%
Net Income $1,523 $1,940 $3,161 -21% -38%
Gross Margin 31% 30% 31%
Operating Income Margin 11% 11% 15%
Net Income Margin 5% 6% 8%
Cash and Cash Equivalents $4,335 $4,162 $3,787
Total Debt $35,674 $36,849 $36,958
Total Assets $57,981 $57,947 $61,336
Total Liabilitites $51,447 $51,204 $52,273
Stakeholder's Equity $6,520 $6,743 $9,062

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
23% = 5.7% x 0.5 x x 8.9 x

CORPORATE FAMILY [4]

COMPETITORS [23]

BRANDS OWNED [22]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [91]

Tel: (309) 765-8000

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

President, Agricultural Solutions & CIO

Sign In   or    Start Trial to View

Chief Administrative Officer & SVP

Sign In   or    Start Trial to View

President, Agriculture & Turf Division, Americas & Australia

Sign In   or    Start Trial to View

President, WW Construction & Forestry, Global Labor Relations & Security

Sign In   or    Start Trial to View

President, John Deere Finance

Sign In   or    Start Trial to View

President, Agriculture & Turf Division, Europe, Asia & Africa

Sign In   or    Start Trial to View

Corporate Secretary & Associate General Counsel

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Sales & Marketing, US & Canada

Sign In   or    Start Trial to View

SVP, Worldwide Sales & Marketing, Construction & Forestry Division

Sign In   or    Start Trial to View

SVP, Global Platform, Crop Harvesting

Sign In   or    Start Trial to View

SVP, Credit & Operations, United States, Canada, Australia & New Zealand

Sign In   or    Start Trial to View

VP & Deputy General Counsel

Sign In   or    Start Trial to View

VP, Communications

Sign In   or    Start Trial to View

VP, Strategic Partnerships

Sign In   or    Start Trial to View

VP, Advertising, Technology & Engineering

Sign In   or    Start Trial to View

VP, Taxes

Sign In   or    Start Trial to View

VP, Human Resources, Global

Sign In   or    Start Trial to View

VP, Global Platform, Turf & Utility Agriculture & Turf Division

Sign In   or    Start Trial to View

VP, Labor Relations, Global

Sign In   or    Start Trial to View

VP, Pension Fund & Investments

Sign In   or    Start Trial to View

VP, Public Affairs, Worldwide

Sign In   or    Start Trial to View

VP, Sales, Europe, North Africa, Near & Middle East

Sign In   or    Start Trial to View

VP, Forestry & Business Development, C&F Division

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

Head, Business Unit, Tillage & Seeding Equipment, John Deere

Sign In   or    Start Trial to View

Head, Client Insight, John Deere Finance

Sign In   or    Start Trial to View

Head, Project, Meeting & Event Services, John Deere

Sign In   or    Start Trial to View

Head, Client Insight

Sign In   or    Start Trial to View

Head, Customer Service

Sign In   or    Start Trial to View

Director, Brand, JOHN DEERE

Sign In   or    Start Trial to View

Dir-Mktg & Sls-John Deere Company

Sign In   or    Start Trial to View

Dir-Global Mktg Ag & Turf Div-John Deere

Sign In   or    Start Trial to View

Director, Public Relations, Global

Sign In   or    Start Trial to View

Director, Human Resources, Global

Sign In   or    Start Trial to View

Director, Communications Services

Sign In   or    Start Trial to View

Associate Director, Employee Communications, Global

Sign In   or    Start Trial to View

Project Manager, Small Ag Tactical Marketing

Sign In   or    Start Trial to View

Brand Manager, Visual, Construction & Forestry Division

Sign In   or    Start Trial to View

Project Manager, Advertising

Sign In   or    Start Trial to View

Brand Mgr-Dev Project-John Deere

Sign In   or    Start Trial to View

Brand Manager, Tactical, Riding Lawn Equipment

Sign In   or    Start Trial to View

Product Manager, John Deere

Sign In   or    Start Trial to View

Product Manager, ForestSight Solutions

Sign In   or    Start Trial to View

Product Mgr-Construction & Forestry-Worksite Solutions

Sign In   or    Start Trial to View

Marketing Manager, GATOR Utility Vehicles, John Deere

Sign In   or    Start Trial to View

Communications Manager, Information Technology, Global

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Product Manager, John Deere

Sign In   or    Start Trial to View

Marketing Communications Manager

Sign In   or    Start Trial to View

Product Manager, John Deere

Sign In   or    Start Trial to View

Sales Manager, Territory

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Group Product Manager

Sign In   or    Start Trial to View

Marketing Manager, Used Equipment

Sign In   or    Start Trial to View

Program Manager

Sign In   or    Start Trial to View

Mgr-Engrg-John Deere

Sign In   or    Start Trial to View

Manager, John Deere Foundation

Sign In   or    Start Trial to View

Manager, Regional Shows, Events & Sponsorships, John Deere

Sign In   or    Start Trial to View

Mgr-Dealer Adv

Sign In   or    Start Trial to View

Manager, Public Affairs Communications, John Deere

Sign In   or    Start Trial to View

Manager, Dealer Solutions OFP Enabling Services

Sign In   or    Start Trial to View

Manager, Global Planning, Crop Harvesting Platform

Sign In   or    Start Trial to View

Mgr-Territory Customer Support

Sign In   or    Start Trial to View

Manager, Brand Training & Communications

Sign In   or    Start Trial to View

Manager, Strategic Public Relations, John Deere

Sign In   or    Start Trial to View

Manager, Strategic Public Relations

Sign In   or    Start Trial to View

Manager, Division Sales

Sign In   or    Start Trial to View

Mgr-Mktg Comm Plng-John Deere

Sign In   or    Start Trial to View

Manager, Media Relations

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Product Line Training Development, John Deere

Sign In   or    Start Trial to View

Manager, Pricing, Construction & Forestry Division

Sign In   or    Start Trial to View

Manager, Product Compliance & Planning, John Deere Merchandise & Brand Licensing

Sign In   or    Start Trial to View

Manager, Web Content & eBus

Sign In   or    Start Trial to View

Manager, Platform & Division Stakeholder

Sign In   or    Start Trial to View

Manager, Social Media, Ag & Turf

Sign In   or    Start Trial to View

Manager, Research & Analysis

Sign In   or    Start Trial to View

Mgr-Rental Mktg

Sign In   or    Start Trial to View

Manager, Aftermarket, Global Cotton

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Designer, Instructional

Sign In   or    Start Trial to View

Planner, Event, John Deere

Sign In   or    Start Trial to View

Engineer, Product, Tillage & Nutrient Management

Sign In   or    Start Trial to View

Coordinator, Parts Advertising

Sign In   or    Start Trial to View

Division Manager, Customer Support

Sign In   or    Start Trial to View

Division Manager, Customer Support, Construction & Forestry Division

Sign In   or    Start Trial to View

Group Manager, Product Marketing

Sign In   or    Start Trial to View

Division Marketing Manager

Sign In   or    Start Trial to View

Territory Sls Mgr-John Deere

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

Austin, TX

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Kansas City, MO

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

ADS IN PRINT

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com