Dean Foods Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Dean Foods Company is a food and beverage company. They are the processors and direct-to-store distributors of fluid milk marketed under dairy brands and private labels. They also distribute ice cream, cultured products, juices, teas, bottled water and other products.

Note: Business Summary has been adapted from the Company's website.

Address: 2711 N Haskell Ave Ste 3400, Dallas, TX 75204
Tel: (214) 303-3400
Tel: (800) 431-9214
Fax: (214) 303-3499
Website: www.deanfoods.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1925

EMPLOYEE COUNT

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ANNUAL SALES

$7,710,226,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,795 $7,710 $8,121 1% -5%
Gross Profit $1,817 $1,987 $1,974 -8% 0%
Operating Income $155 $288 $223 -46% 29%
Net Income $61 $119 $-8 -48% -1587%
Gross Margin 23% 25% 24%
Operating Income Margin 1% 3% 2%
Net Income Margin 0% 1% 0%
Cash and Cash Equivalents $16 $17 $60
Total Debt $1,825 $1,631 $1,667
Total Assets $2,503 $2,606 $2,520
Total Liabilitites $1,847 $1,995 $1,974
Stakeholder's Equity $655 $610 $545

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
9% = 0.8% x 3.1 x x 3.8 x

CORPORATE FAMILY [0]

COMPETITORS [33]

BRANDS OWNED [49]

INDUSTRY CODES

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KEY CONTACTS [24]

Tel: (214) 303-3400

Tel: (800) 431-9214

NAME/EMAIL TITLE MORE INFO

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Founder & Senior Partner

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Chief Executive Officer

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CFO & EVP

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CIO & SVP

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CMO, Chief Customer Officer, Chief Innovation Officer & SVP

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Interim CFO, Chief Accounting Officer, SVP

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President, Friendly's Manufacturing & Retail

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Gen Counsel, Corp Sec-Govt Affairs & Exec VP

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SVP, Corporate Development

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SVP, Marketing, Innovation & Research & Development

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VP & Sls Mgr-Purity Dairies

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VP, Finance

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Senior Director, Dairy Procurement

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Senior Director, Customer Marketing & Planning

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Senior Director, Category & Shopper Insights

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Marketing Director, Ice Cream

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Marketing Director

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Director, Innovation

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Director, Field Marketing, West Region

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Director, Treasury

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Brand Manager

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Manager, Field Marketing

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Division Sales Director, South Texas

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Senior Marketing Director

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Plano, TX

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New York, NY

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Cincinnati, OH

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New York, NY

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Auburn, ME

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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