Darden Restaurants, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Darden Restaurants, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Darden Restaurants, Inc. is a full-service restaurant company. Darden is recognized for a culture that rewards caring for and responding to people. Their restaurant brands reflect the rich diversity of those who dine with them. Their brands are built on deep insights into what their guests want.

Note: Business Summary has been adapted from the Company's website.

Address: 1000 Darden Ctr Dr, Orlando, FL 32837
Tel: (407) 245-4000
Tel: (800) 832-7336
Fax: (407) 245-5389
Website: https://www.darden.com/
General Email: dardeninfo@darden.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1938

EMPLOYEE COUNT

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ANNUAL SALES

$7,170,200,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,170 $6,933 $6,764 3% 2%
Gross Profit $1,569 $1,541 $1,422 1% 8%
Operating Income $677 $622 $367 8% 69%
Net Income $479 $375 $709 27% -47%
Gross Margin 21% 22% 21%
Operating Income Margin 9% 8% 5%
Net Income Margin 6% 5% 10%
Cash and Cash Equivalents $233 $274 $535
Total Debt $936 $440 $1,467
Total Assets $5,504 $4,582 $5,994
Total Liabilitites $3,402 $2,630 $3,661
Stakeholder's Equity $2,101 $1,952 $2,333

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
22% = 6.7% x 1.3 x x 2.6 x

CORPORATE FAMILY [0]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [61]

Tel: (407) 245-4000

Tel: (800) 832-7336

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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President

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CFO & SVP

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COO & EVP

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CIO & SVP

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Chief Compliance Officer, General Counsel, Corporate Secretary & SVP

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President, LongHorn Steakhouse

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President, Bahama Breeze

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COO, Cheddar's Casual Cafe

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Executive Vice President

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EVP, Marketing, LongHorn

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Exec VP-Cheddar Inc.

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SVP, Strategy & Insights

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SVP, Marketing, Luxury Brands

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SVP, Development

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SVP, Brand Management

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Sr VP-HR-Olive Garden

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VP, Digital Marketing

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VP, Marketing, Cheddar's Scratch Kitchen

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Vice President

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VP, Communications

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VP-Mktg-Yard House

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Editor-in-Chief-Cheddar

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Senior Director, Communications

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Marketing Director

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Marketing Director, Olive Garden

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Marketing Director, Olive Garden

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Director, Enterprise Marketing, Commerce Programs & Partnerships

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Director, Purchasing

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Director, Consumer Insights, Specialty Restaurants

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Director, Social Media

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Dir-Mktg, Adv & Media-Natl

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Director, Culinary Development Olive Garden

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Project Manager, Design

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Brand Manager, Yard House

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Brand Mgr-Cheddar's Scratch Kitchen

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Brand Manager

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Brand Mgr-Digital Mktg & TV Media-LongHorn Steakhouse

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Brand Manager, LongHorn Steakhouse

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Manager, Public Relations & Communications, LongHorn Steakhouse & Cheddar's Scratch Kitchen

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Manager, Public Relations & Communications

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Manager, Brand Design

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Manager, Olive Garden Brand, Off Premise

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Manager, Digital Analytics

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Manager, Enterprise Digital Marketing

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Manager, Digital Marketing & Enterprise Search

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Manager, Social Media & Content Marketing

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Manager, Media Relations

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Mgr-Social Comm & Partnerships

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Manager, Data Security

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Manager, Sustainability

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Assoc Brand Mgr-Cheddar's Scratch Kitchen

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Associate Manager, Consumer Insights

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Associate Brand Manager

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Associate Brand Manager

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Specialist-Paid Media & Growth-Cheddar

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Specialist, Corporate Communications

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Specialist, Communications

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Analyst, Digital Marketing & SEO

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Analyst, Marketing, LongHorn Steakhouse

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Sr Assoc Counsel-Dev Law

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Knoxville, TN

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New York, NY

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Chicago, IL

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 17, 2018

Harvest Hope Food Bank receives $12,000 donation

Harvest Hope Food Bank announced a $12,000 grant from The Darden Foundation to assist in its efforts to provide help to people facing hunger. The generous unrestricted grant will allow Harvest Hope to allocate funds in areas the community needs the...

August 14, 2018

Ricardo Cardenas CFO & SVP

Zacks: Analysts Anticipate Darden Restaurants, Inc. (DRI) Will Post Quarterly Sales of $2.03 Billion

Brokerages expect that Darden Restaurants, Inc. (NYSE:DRI) will announce $2.03 billion in sales for the current fiscal quarter, according to Zacks. Eight analysts have provided estimates for Darden Restaurants’ earnings. The highest sales...

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Sandra Rojas - VP, Marketing

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