CVS Health Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

CVS Health is a pharmacy innovation company. They specialize in developing new ways to improve access for patients, promote better health outcomes and control pay or costs in a way that no pharmacy retailer or PBM could do separately.

Note: Business Summary has been adapted from the Company's website.

Address: 1 CVS Dr, Woonsocket, RI 02895-6146
Tel: (401) 765-1500
Fax: (401) 766-2917
Website: cvshealth.com/
General Email: customercare@cvs.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1963

EMPLOYEE COUNT

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ANNUAL SALES

$184,765,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $184,765 $177,526 $153,290 4% 15%
Gross Profit $28,545 $28,857 $26,528 -1% 8%
Operating Income $9,517 $10,366 $9,475 -8% 9%
Net Income $6,622 $5,317 $5,237 24% 1%
Gross Margin 15% 16% 17%
Operating Income Margin 5% 5% 6%
Net Income Margin 3% 2% 3%
Cash and Cash Equivalents $1,696 $3,371 $2,459
Total Debt $37,357 $36,982 $35,117
Total Assets $95,131 $94,462 $92,437
Total Liabilitites $57,440 $57,632 $55,202
Stakeholder's Equity $37,691 $36,830 $37,196

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
17% = 3.6% x 1.9 x x 2.5 x

CORPORATE FAMILY [3]

COMPETITORS [30]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [88]

Tel: (401) 765-1500

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CFO & EVP

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Chief Operating Officer

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CMO & SVP

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CMO, Caremark

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Chief Communications Officer & SVP

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CTO & Chief Architect-Enterprise

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Chief Human Resources Officer & EVP

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Chief Medical Officer & EVP

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Chief Accounting Officer, SVP & Controller

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Chief Medical Officer-MinuteClinic & Sr VP

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President, CVS Pharmacy

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President, Caremark

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Chief Policy & External Affairs Officer, General Counsel & EVP

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EVP, Sales & Marketing

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EVP, Specialty Pharmacy

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SVP, Corporate Social Responsibility & Philanthropy

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SVP, Investor Relations

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SVP, Government & Public Affairs

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VP & Executive Creative Director

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VP-Customer Experience Design & Optimization

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VP, Retail Pharmacy

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VP, Corporate Communications

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VP, Corporate Communications

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VP, Merchandising & Consumer Healthcare

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VP-Front Store & Omnichannel Mktg

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VP, Loyalty & Personalization

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VP, Strategic Sales Communications

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VP, Omnichannel Digital

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VP, Transportation

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VP-Digital Growth & Personalization

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Senior Director, Front Store Marketing & Store Experience

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Senior Director, Public Relations

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Senior Director, Customer Analytics

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Senior Director, Digital

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Senior Director, Corporate Communications

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Sr Dir-Retail Comm

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Sr Dir-Digital Pharmacy & Health

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Senior Director, Omnichannel & Mobile Experience

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Sr Dir-Community Rels-CVS Caremark Corp

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Marketing Director

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Creative Director

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Media Director

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Marketing Director, OTC Healthcare & Health Services

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Brand Director, Enterprise

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Director, Corporate Communications

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Director, Loyalty & Personalization Analytics

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Director, Advertising Technology & Content

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Director, Beauty Experience & Service

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Director, Public Relations

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Director, Store Formats & Analytics

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Dir-Customer Growth Strategy

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Director, Digital Pharmacy Marketing

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Dir & Sr Category Mgr-Vitamins, Diet & Nutrition

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Director, Strategic Procurement

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Director, Customer Insights

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Dir-Enterprise Mktg Portfolio, Delivery Mgmt & Agency Rels

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Director, Enterprise Social Media & Corporate Web

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Director, B2B Solutions Marketing, CVS Specialty

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Director, Digital Media

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Director, Digital Customer Engagement

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Director, Store Brands Packaging

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Senior Manager, Front Store Marketing

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Senior Manager, Marketing Operations

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Senior Manager, Social & Digital Content

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Senior Manager, Media Strategy

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Senior Manager, Public Relations

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Sr Mgr-Beauty Innovation & Personal Care Mktg

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Senior Manager, Corporate Events

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Communications Manager

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Product Manager, Digital

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Category Manager

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Manager, Email Marketing

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Manager, Store

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Manager, Public Relations

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Manager, Marketing Creative Services

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Manager, Digital Merchandising

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Manager, Marketing & Brand, New Customer Acquisition

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Manager, Media Strategy

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Manager, Benefit Relationship

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Planner, Store Inventory

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Analyst, Communications, CVS Caremark Corporate

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Senior Marketing Manager

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Senior Marketing Manager

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Senior Marketing Manager, CVS Pharmacy

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Corporate Director, Internal Communications

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Senior Art Director, Brand Management

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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Downers Grove, IL

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New York, NY

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New York, NY

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Chicago, IL

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 21, 2018

Larry J. Merlo President & CEO

Three Israeli Founders Among TIME Magazine’s ‘Health Care 50’ List For 2018

A composite photo of Healthy.io founder Yonatan Adiri (YouTube), left, and the founders of Talkspace, Oren and Roni Frank (Courtesy), right Three founders from two Israeli-founded startups were among the 50 health care insiders selected by TIME...

October 20, 2018

Kevin Hourican President, CVS Pharmacy
Lisa Bisaccia Chief Human Resources Officer & EVP

$47.22 Billion in Sales Expected for CVS Health Corp (CVS) This Quarter

Posted by Casey Walker on Oct 20th, 2018 // No Comments Analysts expect that CVS Health Corp (NYSE:CVS) will report $47.22 billion in sales for the current quarter, Zacks Investment Research reports. Nineteen analysts have provided estimates for CVS...

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Sandra Rojas - VP, Marketing

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