Conagra Brands, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Conagra Brands, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Conagra Brands, Inc, headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation.

Note: Business Summary has been adapted from the Company's website.

Address: 222 W Merchandise Mart Plz, Ste 1300, Chicago, IL 60654
Tel: (312) 549-5000
Website: www.conagrabrands.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1919

EMPLOYEE COUNT

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ANNUAL SALES

$7,826,900,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended May.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,826 $8,664 $9,034 -9% -4%
Gross Profit $2,342 $2,429 $2,296 -3% 5%
Operating Income $925 $404 $912 128% -55%
Net Income $639 $-677 $-252 -194% 168%
Gross Margin 29% 28% 25%
Operating Income Margin 11% 4% 10%
Net Income Margin 8% -7% -2%
Cash and Cash Equivalents $251 $798 $164
Total Debt $2,996 $5,454 $7,904
Total Assets $10,096 $13,390 $17,437
Total Liabilitites $6,105 $9,677 $12,911
Stakeholder's Equity $3,990 $3,713 $4,526

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
16% = 8.2% x 0.8 x x 2.5 x

CORPORATE FAMILY [0]

COMPETITORS [48]

BRANDS OWNED [46]

INDUSTRY CODES

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KEY CONTACTS [94]

Tel: (312) 549-5000

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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President

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CFO & EVP

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Chief Growth Officer

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Executive Vice President

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President, Sales & EVP

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President, ConAgra Foods Foundation & VP, Corporate Affairs

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President, ConAgra Foodservice

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President, Consumer Foods

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Marketing Director

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Brand Director, PAM

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Brand Director, Meat Snacks

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Brand Director, Frozen Meals

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Director, Learning & Development

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Senior Brand Manager, Development, Protein Snacking Group

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Senior Brand Manager, Popcorn & Sweet Snacks

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Senior Brand Manager, Protein Snacking

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Senior Brand Manager, Snack Pack & Swiss Miss Brands

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Senior Manager, Brand Development, Hunt's, ROTEL, Manwich & Gulden's

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Senior Brand Manager, Development & Innovation

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Senior Brand Manager, Markets, Global

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Brand Manager, Blue Bonnet, Parkay, Fleischmann's & Move Over Butter

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Brand Manager

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Brand Manager, Refrigerated & Protein

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [22]

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United Arab Emirates

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

COMPANY NEWS

February 22, 2018

Sean M. Connolly President & CEO

Hungry for growth: Food companies keep M&A on the menu in 2018

Big Food manufacturers, struggling with slowing demand and rapidly changing consumer tastes, will make acquisitions a major part of their business plans in 2018 as they jump-start growth and give their companies a bigger stake in popular...

February 21, 2018

Colleen Batcheler General Counsel, Corporate Secretary & EVP

Somewhat Positive Press Coverage Somewhat Unlikely to Impact Conagra Brands (CAG) Stock Price

News headlines about Conagra Brands (NYSE:CAG) have trended somewhat positive recently, Accern Sentiment Analysis reports. The research group scores the sentiment of press coverage by monitoring more than 20 million blog and news sources. Accern...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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