Conagra Brands, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Conagra Brands, Inc, headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation.

Note: Business Summary has been adapted from the Company's website.

Address: 222 W Merchandise Mart Plz, Ste 1300, Chicago, IL 60654
Tel: (312) 549-5000
Website: www.conagrabrands.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1919

EMPLOYEE COUNT

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ANNUAL SALES

$7,826,900,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2017 2017 2017 CHANGE 2017 CHANGE  
Revenue $4,793 $4,793 $7,826 -38% -38%
Gross Profit $4,793 $4,793 $2,342 104% 104%
Operating Income $2,108 $2,108 $925 127% 127%
Net Income $1,497 $1,497 $639 134% 134%
Gross Margin 100% 100% 29%
Operating Income Margin 43% 43% 11%
Net Income Margin 31% 31% 8%
Cash and Cash Equivalents $1,902 $251 $1,902
Total Debt $0 $2,996 $0
Total Assets $7,534 $10,096 $7,534
Total Liabilitites $717 $6,105 $717
Stakeholder's Equity $5,824 $3,990 $5,824

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
25% = 31.2% x 0.6 x x 1.3 x

CORPORATE FAMILY [0]

COMPETITORS [47]

BRANDS OWNED [48]

INDUSTRY CODES

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KEY CONTACTS [95]

Tel: (312) 549-5000

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CFO & EVP

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CIO, Global Business & Information Services

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Chief Communications Officer & SVP

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Chief Risk Officer, Treasurer & VP

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Chief Growth Officer

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Executive Vice President

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President, Sales & EVP

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President, ConAgra Foods Foundation & VP, Corporate Affairs

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President, ConAgra Foodservice

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President, Consumer Foods

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General Counsel, Corporate Secretary & EVP

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SVP, Sales

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SVP, Insights & Analytics

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SVP, Operations

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VP & Gen Mgr-Snacks & Sweet Treats

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VP & General Manager

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VP, Sales, Kroger Team

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Vice President

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VP-Comm-ConAgra Foods

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VP, Precision Marketing

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VP, Talent Effectiveness

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VP, Information Technology

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Senior Director, Category Marketing

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Senior Director, Shopper Insights

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Senior Director, Content & Strategy

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Sr Dir-Fin, Strategy & M&A-ConAgra Foods

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Senior Director, Shopper Marketing

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Marketing Director

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Brand Director, PAM

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Brand Dir-Popcorn & Sweet Snacks

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Brand Dir-Meat & Seed Snacks

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Brand Director, Frozen Meals

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Brand Director

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Marketing Director, Innovation

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Brand Director, Banquet & Kid Cuisine

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Marketing Director, ConAgra Foods Lamb Weston, Global

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Director, Consumer Insights

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Director, Culinary

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Director, Brand Design Strategy

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Director, Shopper Marketing & Retail Innovation

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Director, Disruptive Innovation & Strategy

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Dir-Mktg Tech & Data Activation

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Director, Market Insights

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Director, Innovation Insights

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Director, Shopper Marketing

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Director, Shopper Marketing

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Director, Learning & Development

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Senior Brand Manager, Development, Protein Snacking Group

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Senior Brand Manager, Emerging Brands & Frontera

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Senior Brand Manager, Protein Snacking

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Senior Brand Manager, Snack Pack & Swiss Miss Brands

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Senior Manager, Brand Development, Hunt's, ROTEL, Manwich & Gulden's

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Senior Brand Manager

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Senior Brand Manager, Marie Callender's

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Senior Brand Manager, Development & Innovation

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Senior Brand Manager

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Senior Brand Manager, Marie Callender's

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Sr Brand Mgr-Global Markets

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Business Manager, Customer

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Brand Manager, Banquet & Kid Cuisine

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Brand Manager

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Brand Manager, Refrigerated & Protein

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Brand Manager

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Brand Mgr-Bertolli Frozen Meals-ConAgra Foods

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Brand Manager

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Marketing Manager, Shopper, Walmart Team

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Communications Manager

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Manager, E-Commerce

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Manager, Content Production

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Mgr-Market & Shopper Insights

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Manager, Interactive Marketing

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Manager, Marketing & Media

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Manager, Brand Communications

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Manager, Media

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Associate Brand Manager

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Associate Brand Manager

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Assoc Brand Mgr-Intl

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Associate Brand Manager

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Assoc Brand Mgr-Brand Dev-Hunt's, Rotel, Manwich & Gulden's

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Senior Specialist, Communications

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Sr Specialist-Comm-ConAgra Foods

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Senior Marketing Manager

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Regional Sales Manager

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AGENCY RELATIONSHIPS [21]

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United Arab Emirates

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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