Comcast Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/20/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Comcast Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Comcast Corporation is an entertainment and communications company. The company is involved in the operation of cable systems and in the development, production and distribution of entertainment, news, sports and other content for their audiences. They offer video, high-speed Internet and phone services to residential and business customers.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Comcast Ctr, Philadelphia, PA 19103-2838
Tel: (215) 286-1700
Tel: (800) 266-2678
Fax: (215) 981-7790
Website: corporate.comcast.com
General Email: corporate_communications@comcast.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1963

EMPLOYEE COUNT

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ANNUAL SALES

$80,403,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $84,526 $80,403 $74,510 5% 7%
Gross Profit $59,142 $55,940 $51,960 5% 7%
Operating Income $17,987 $16,859 $15,998 6% 5%
Net Income $22,714 $8,695 $8,163 161% 6%
Gross Margin 69% 69% 69%
Operating Income Margin 21% 20% 21%
Net Income Margin 26% 10% 10%
Cash and Cash Equivalents $3,428 $3,301 $2,295
Total Debt $64,556 $61,046 $52,621
Total Assets $186,949 $180,500 $166,574
Total Liabilitites $116,986 $125,111 $113,084
Stakeholder's Equity $68,606 $53,943 $52,269

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
33% = 26.9% x 0.5 x x 2.7 x

CORPORATE FAMILY [23]

COMPETITORS [24]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [434]

Tel: (215) 286-1700

Tel: (800) 266-2678

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Vice Chairman

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Jose E Velez-Silva VP, Multicultural Marketing Communications

Balan Nair, President and CEO of Liberty Latin America, and Jose Diaz-Balart, Anchor of Noticias Telemundo, Among Headliners for 18th Annual Cultural Insights Forum

MIAMI (PRWEB) August 21, 2018 Cracking the Code to Unlock Multicultural ROI is the theme of the 18th Annual Cultural Insights Forum. The conference will be held on September 27, 2018 at the brand new, state-of-the-art Telemundo Center in Miami as...

August 20, 2018

Daniel C. Murdock Chief Accounting Officer

Comcast (CMCSA) Receiving Somewhat Favorable Press Coverage, Study Finds

Press coverage about Comcast (NASDAQ:CMCSA) has trended somewhat positive this week, Accern reports. The research group identifies positive and negative news coverage by monitoring more than 20 million news and blog sources. Accern ranks coverage of...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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