Colgate-Palmolive Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Colgate-Palmolive Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Colgate-Palmolive Company is a provider of oral care products. Their products include toothpastes, toothpowder, toothbrushes and mouthwashes and a specialized range of dental therapies.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Colgate, Palmolive

Address: 300 Park Ave, New York, NY 10022-7499
Tel: (212) 310-2000
Tel: (800) 221-4607
Fax: (212) 310-2475
Website: www.colgatepalmolive.com
General Email: investor_relations@colpal.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1806

EMPLOYEE COUNT

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ANNUAL SALES

$15,195,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $15,454 $15,195 $16,034 1% -5%
Gross Profit $9,280 $9,123 $9,399 1% -2%
Operating Income $3,589 $3,837 $2,789 -6% 37%
Net Income $2,024 $2,441 $1,384 -17% 76%
Gross Margin 60% 60% 58%
Operating Income Margin 23% 25% 17%
Net Income Margin 13% 16% 8%
Cash and Cash Equivalents $1,535 $1,315 $970
Total Debt $6,577 $6,533 $6,548
Total Assets $12,676 $12,123 $11,935
Total Liabilitites $12,736 $12,366 $12,234
Stakeholder's Equity $-60 $-243 $-299

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-3373% = 13.1% x 1.2 x x -211.3 x

CORPORATE FAMILY [6]

COMPETITORS [36]

BRANDS OWNED [89]

INDUSTRY CODES

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KEY CONTACTS [157]

Tel: (212) 310-2000

Tel: (800) 221-4607

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Vice Chairman

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President & CEO, Hill's Pet Nutrition

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President, Africa Eurasia Division

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President, Oral Care, Global

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President, Colgate, Asia Pacific

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VP & General Manager, Colgate, Global Export

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VP & General Manager, US Homecare

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VP & General Manager, Global Toothbrush Division

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VP & General Manager, Colgate Palmolive, Caribbean Regional

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VP & General Manager, Global Home Care, New York USA

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VP, Assistant Secretary & Deputy General Counsel

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VP, Global Oral Care

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VP-Global Customer Svc & Supply Chain Sys

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VP, Hill's Pet Nutrition

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Corporate Treasurer & VP

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VP, Marketing, Latin America

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VP, Research & Development, Global

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VP, Toothbrush Division, Global

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VP, Global Oral Care Supply Chain

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VP, Research & Development, Global

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VP, Global Oral Care

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VP, Organizational Development Legal

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VP, Latin America

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Head, Female Personal Care Innovation

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Head, Strategy & Innovation

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Head-Digital Search

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General Manager, IMC, North America

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General Manager, Multicultural Marketing

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Media Director, US

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Marketing Director, Softsoap

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Marketing Director, Global

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Marketing Director, Toothpaste, North America

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Marketing Director, Southern Cone, Argentina, Chile, Uruguay & Paraguay

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Mktg Dir-Homecare-Dish-North America

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Dir-Lean Accelerator & Colgate CoLabs

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Director, E-Commerce

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Director, Digital Marketing, Worldwide

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Director, Integrated Marketing Communications, Lead Digital & Public Relations, North America

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Director, North America Strategic Analytics & Shopper Insights

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Director, Agency East & Retail Operations

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Director, Home Care, Worldwide

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Director, PLM Applications

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Associate Director, Marketing, North America

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Associate Director, Innovation Colgate Oral Pharmaceuticals

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Associate Director, Marketing Personal Care, Global

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Associate Director, Global Marketing, IMC

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Sr Brand Mgr & Mktg Mgr

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Senior Brand Manager

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Senior Brand Manager, Toothbrush Devices, North America

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Senior Manager, Design

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Senior Brand Manager, Innovation

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Brand Manager, Oral Care & Optic White

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Brand Manager, Colgate Total

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Brand Manager

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Brand Manager, Oral Care, North America

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Brand Manager, Irish Spring

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Brand Manager, Personal Care

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Mktg Mgr-Dish

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Mktg Mgr-Toothbrush & Mouthwash-Northern Europe

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Marketing Manager, Oral Care, North America

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Communications Manager

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Marketing Manager

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Marketing Manager, Pro Oral Care

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Marketing Manager, Oral Care, North America

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Marketing Manager, Oral Care Innovation, North America

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Marketing Manager, Toothbrushes, Global

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Manager, Pro Marketing & Sales, Northern Europe

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Manager, Procurement Systems & Strategy

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Manager, Procurement Training, Policy & Governance

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Manager, Consumer Innovation

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Manager, Digital Marketing, Global

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Manager, Social Media Community

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Manager

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Manager, Digital Media

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Manager, Marketing, Global

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Manager, Global Design, Oral Care

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Associate Brand Manager

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Associate Brand Manager, Colgate Total Toothpaste, North America

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Assistant Brand Manager

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Planner, Transportation

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Associate Marketing Director, Palmolive Dish

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Senior Designer, Corporate Communications

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Associate Marketing Director, Irish Spring, North America

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Associate Marketing Director

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Associate Marketing Director

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Grp Mgr-Digital-Latin America

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Associate Marketing Director, Oral Care Innovation, North America

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AGENCY RELATIONSHIPS [19]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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