Colgate-Palmolive Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Colgate-Palmolive Company FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Colgate-Palmolive Company is a provider of oral care products. Their products include toothpastes, toothpowder, toothbrushes and mouthwashes and a specialized range of dental therapies.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Colgate, Palmolive

Address: 300 Park Ave, New York, NY 10022-7499
Tel: (212) 310-2000
Tel: (800) 221-4607
Fax: (212) 310-2475
Website: www.colgatepalmolive.com
General Email: investor_relations@colpal.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1806

EMPLOYEE COUNT

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ANNUAL SALES

$15,195,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $15,454 $15,195 $16,034 1% -5%
Gross Profit $9,280 $9,123 $9,399 1% -2%
Operating Income $3,589 $3,837 $2,789 -6% 37%
Net Income $2,024 $2,441 $1,384 -17% 76%
Gross Margin 60% 60% 58%
Operating Income Margin 23% 25% 17%
Net Income Margin 13% 16% 8%
Cash and Cash Equivalents $1,535 $1,315 $970
Total Debt $6,577 $6,533 $6,548
Total Assets $12,676 $12,123 $11,935
Total Liabilitites $12,736 $12,366 $12,234
Stakeholder's Equity $-60 $-243 $-299

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-3373% = 13.1% x 1.2 x x -211.3 x

CORPORATE FAMILY [6]

COMPETITORS [36]

BRANDS OWNED [89]

INDUSTRY CODES

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KEY CONTACTS [147]

Tel: (212) 310-2000

Tel: (800) 221-4607

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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President & CEO, Hill's Pet Nutrition

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President, Oral Care, Global

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President, Colgate, Europe

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VP & General Manager, Colgate, Global Export

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VP & General Manager

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VP & General Manager, South Africa

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VP & General Manager, US Homecare

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VP & General Manager, Central Europe

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VP & Gen Mgr-Central American Reg

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VP & General Manager, Brazil

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VP & General Manager, Global Toothbrush Division

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VP & General Manager, Colgate Palmolive, Caribbean Regional

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VP & General Manager, North America

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Corp VP & Gen Mgr-Global Home Care-New York & USA

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VP, Assistant Secretary & Deputy General Counsel

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VP & Assistant Controller

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VP, Research & Development, Global Toothbrush Division

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VP-Global Customer Svc & Supply Chain Sys

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VP, Hill's Pet Nutrition

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Corporate Treasurer & VP

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VP-Global Brand Design & Pkg

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VP, Research & Development, Global

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VP-Global Toothbrush Supply Chain

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VP, Global Oral Care Supply Chain

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VP, Organizational Development Legal

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VP, Latin America

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Head-Digital Search

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General Manager, IMC, North America

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General Manager, Multicultural Marketing

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Gen Mgr-North America Home Care

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Media Director, US

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Mktg Dir-North America Personal Care

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Marketing Director, Toothpaste, North America

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Mktg Dir-Homecare-Dish-North America

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Dir-Lean Accelerator & Colgate CoLabs

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Director, E-Commerce

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Director, Mergers & Acquisition Integration

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Dir-Global Indirect Procurement & Media

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Director, Digital Marketing

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Director, Marketing Innovation

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Dir-Indirect Procurement-Latin America

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Director, Integrated Marketing Communications, Lead Digital & Public Relations, North America

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Director, North America Strategic Analytics & Shopper Insights

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Director, Agency East & Retail Operations

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Dir-Home Care

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Director, PLM Applications

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Associate Director, Marketing, North America

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Assoc Dir-Home Care

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Associate Director, Innovation Colgate Oral Pharmaceuticals

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Assoc Dir-Global Mktg Personal Care

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Associate Director, Global Marketing, IMC

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Associate Director, Toothbrushes, North America

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Associate Director

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Senior Brand Manager

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Sr Mgr-ECommerce-North America Personal Care

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Senior Brand Manager, Toothbrush Devices, North America

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Sr Brand Mgr-Irish Spring Body Wash

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Senior Brand Manager

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Senior Brand Manager, Innovation

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Brand Manager, Oral Care & Optic White

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Brand Manager, Colgate Total

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Brand Manager, Oral Care, North America

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Brand Manager

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Brand Manager, Irish Spring

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Brand Manager

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Brand Manager

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Mktg Mgr-Dish

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Mktg Mgr-Toothbrush & Mouthwash-Northern Europe

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Marketing Manager, Oral Care, North America

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Marketing Manager, Pro Oral Care

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Mktg Mgr-Mouthwash-Oral Care-North America

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Mktg Mgr-Toothbrushes & Advanced Devices

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Manager, Pro Marketing & Sales, Northern Europe

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Mgr-Procurement Sys Strategy & Enablement

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Manager, Procurement Training, Policy & Governance

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Manager, Global Digital Marketing

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Manager, Social Media Community

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Manager

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Manager, Marketing, Global

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Manager, Global Design, Oral Care

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Associate Brand Manager

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Associate Brand Manager

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Associate Brand Manager

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Associate Brand Manager, Colgate Total Toothpaste, North America

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Associate Brand Manager

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Associate Brand Manager

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Planner, Transportation

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Associate Marketing Director, Palmolive Dish

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Senior Designer, Corporate Communications

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Associate Marketing Director

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Senior Coordinator, Conventions & Training

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Reg Mktg Dir-Caribbean Reg

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Corporate Communications Manager

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Associate Marketing Director

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Grp Mgr-Digital-Latin America

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Associate Marketing Director, Oral Care Innovation, North America

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AGENCY RELATIONSHIPS [19]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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