The Coca-Cola Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/13/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Coca-Cola Company is led by the popular brand Coca-Cola. The company's portfolio features several brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities where they operate.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Coca-Cola, Dasani, Diet Coke, Minute Maid, Powerade, Sprite, Vitaminwater

Address: 1 Coca Cola Plaza, Atlanta, GA 30313
Tel: (404) 676-2121
Tel: (800) 438-2653
Fax: (404) 676-6792
Website: www.coca-colacompany.com
General Email: pressinquiries@na.ko.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1886

EMPLOYEE COUNT

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ANNUAL SALES

$35,410,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $35,410 $41,863 $44,294 -15% -5%
Gross Profit $22,154 $25,398 $26,812 -12% -5%
Operating Income $7,501 $8,626 $8,728 -13% -1%
Net Income $1,248 $6,527 $7,351 -80% -11%
Gross Margin 62% 60% 60%
Operating Income Margin 21% 20% 19%
Net Income Margin 3% 15% 16%
Cash and Cash Equivalents $6,006 $8,555 $7,309
Total Debt $47,685 $45,709 $44,116
Total Assets $87,896 $87,270 $89,996
Total Liabilitites $70,824 $64,208 $64,442
Stakeholder's Equity $17,072 $23,062 $25,554

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
7% = 3.5% x 0.4 x x 5.1 x

CORPORATE FAMILY [4]

COMPETITORS [9]

BRANDS OWNED [475]

INDUSTRY CODES

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Tel: (404) 676-2121

Tel: (800) 438-2653

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 14, 2018

James L. Dinkins President & SVP
Kent Landers VP, External Communications, North America
Timothy K. Leveridge VP, Investor Relations

The Coca-Cola Company and BODYARMOR Announce New Strategic Relationship

Coca-Cola to Acquire Minority Stake in BODYARMOR with Path to Ownership Under Defined Terms BODYARMOR to Gain Access to U.S. Coca-Cola Bottling System with Future Potential for Global Expansion Agreement Creates Value for Both Companies in the...

August 13, 2018

James Quincey President & CEO

Trade War Winners & Losers: CEOs And Investors Sound Off On Tariffs

Executives across the globe are responding to what the trade war means for their industries, from auto to food and beverage. Where is this data coming from? Where is this data coming from? The United States has levied heavy tariffs targeting sectors...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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