Chick-fil-A, Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Chick-fil-A, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Chick-fil-A is a steadily growing quick-service chicken restaurant chain. Their operators and team members have a daily commitment to excellence and heartfelt, personalized service which creates an atmosphere of renowned hospitality.

Note: Business Summary has been adapted from the Company's website.

Address: 5200 Buffington Rd, Atlanta, GA 30349-2945
Tel: (404) 765-8000
Fax: (404) 765-8140
Website: www.chick-fil-a.com
General Email: philip.barrett@chick-fil-a.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1964

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$6,000,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

CORPORATE FAMILY [0]

COMPETITORS [34]

BRANDS OWNED [3]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [84]

Tel: (404) 765-8000

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

President & COO

Sign In   or    Start Trial to View

CFO & SVP

Sign In   or    Start Trial to View

Chief Information Officer

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief People Officer & SVP

Sign In   or    Start Trial to View

Chief Acctg Officer & VP-Fin Svcs

Sign In   or    Start Trial to View

President, Dwarf House & EVP

Sign In   or    Start Trial to View

General Counsel

Sign In   or    Start Trial to View

SVP, Operations

Sign In   or    Start Trial to View

VP, Community Affairs & Executive Director, Chick-Fil-A Foundation

Sign In   or    Start Trial to View

VP, Corporate Finance Services

Sign In   or    Start Trial to View

VP, Customer Experience

Sign In   or    Start Trial to View

VP, Treasury

Sign In   or    Start Trial to View

VP, Supply Chain

Sign In   or    Start Trial to View

VP-Restaurant Experience

Sign In   or    Start Trial to View

VP, Innovation & New Ventures

Sign In   or    Start Trial to View

VP, Corporate Services

Sign In   or    Start Trial to View

VP, Field Operations, West Region

Sign In   or    Start Trial to View

VP, Public Relations

Sign In   or    Start Trial to View

VP, International

Sign In   or    Start Trial to View

VP, Restaurant Development

Sign In   or    Start Trial to View

VP-Enterprise Analytics & Enterprise Risk Mgmt

Sign In   or    Start Trial to View

VP-Customer Tech & Insights

Sign In   or    Start Trial to View

VP, Real Estate

Sign In   or    Start Trial to View

VP, Brand Activation

Sign In   or    Start Trial to View

VP, Sustainability

Sign In   or    Start Trial to View

VP, Restaurant Financial Services

Sign In   or    Start Trial to View

Head, Software Engineering

Sign In   or    Start Trial to View

Senior Director, Information Technology Services & Support

Sign In   or    Start Trial to View

Senior Director, Real Estate, Restaurant Development & Supply Chain

Sign In   or    Start Trial to View

Senior Director, Enterprise Protection Services

Sign In   or    Start Trial to View

Senior Director, Real Estate

Sign In   or    Start Trial to View

Senior Director, New Ventures

Sign In   or    Start Trial to View

Senior Director, Restaurant Development

Sign In   or    Start Trial to View

Senior Director, Innovation & New Ventures

Sign In   or    Start Trial to View

Senior Director, Southwest Region & Field Operations

Sign In   or    Start Trial to View

Senior Director, Field Operations

Sign In   or    Start Trial to View

Senior Director, Customer & Market Insights

Sign In   or    Start Trial to View

Senior Director, Talent Operations

Sign In   or    Start Trial to View

Senior Director, Field Development

Sign In   or    Start Trial to View

Senior Director, Training & Development

Sign In   or    Start Trial to View

Senior Director, Production Design

Sign In   or    Start Trial to View

Senior Director, Information Technology Shared Services

Sign In   or    Start Trial to View

Senior Director, Corporate Communications

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Director, Restaurant Marketing

Sign In   or    Start Trial to View

Director, Integrated Media

Sign In   or    Start Trial to View

Director, Restaurant Financial Reporting

Sign In   or    Start Trial to View

Director, Real Estate Strategy & Research

Sign In   or    Start Trial to View

Dir-Supply Chain Tech, Strategy & Analytics

Sign In   or    Start Trial to View

Director, Supply Chain

Sign In   or    Start Trial to View

Director, Restaurant Marketing

Sign In   or    Start Trial to View

Director, Real Estate

Sign In   or    Start Trial to View

Director, Development, West Region

Sign In   or    Start Trial to View

Director, Food Safety Culture

Sign In   or    Start Trial to View

Director, Marketing Services

Sign In   or    Start Trial to View

Director, Customer Insights

Sign In   or    Start Trial to View

Director, New Store Development

Sign In   or    Start Trial to View

Director, Operator Support, Organizational Planning & Project Management

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Director, Customer Technology Solutions

Sign In   or    Start Trial to View

Senior Manager, Agency Management

Sign In   or    Start Trial to View

Sr Mgr-Innovation & Emerging Technologies

Sign In   or    Start Trial to View

Senior Manager, Learning Programs

Sign In   or    Start Trial to View

Senior Manager, Integrated Creative

Sign In   or    Start Trial to View

Senior Manager

Sign In   or    Start Trial to View

Product Manager, Mobile

Sign In   or    Start Trial to View

Manager, Content Strategy & Public Relations

Sign In   or    Start Trial to View

Manager, Digital Experience

Sign In   or    Start Trial to View

Manager, Program Management & Supply Chain

Sign In   or    Start Trial to View

Manager, Creative Brand

Sign In   or    Start Trial to View

Manager, Accounting

Sign In   or    Start Trial to View

Manager, External Communications

Sign In   or    Start Trial to View

Manager, Brand Environments

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Manager, Brand Strategy

Sign In   or    Start Trial to View

Manager

Sign In   or    Start Trial to View

Coordinator, Local Marketing

Sign In   or    Start Trial to View

Coordinator, Market Level Marketing & Integrated Media

Sign In   or    Start Trial to View

Attorney

Sign In   or    Start Trial to View

Sr Head-Program & Integrated Media

Sign In   or    Start Trial to View

Associate, Social Media & Digital Marketing

Sign In   or    Start Trial to View

Corporate Communications Manager

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

Huntington Beach, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

Larkspur, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 20, 2018

2 Chick-fil-A restaurants next to each other! Is this heaven? No, it's Florida

A Florida town is going to have two Chick-fil-A restaurants located just a few hundred feet from each other. That's something to moo about for fans of the fast-food chain and its cow mascots. A Florida town is going to have two Chick-fil-A...

August 19, 2018

Family brings baby born in a Chick-fil-A bathroom back to thank the employees

The parents who delivered their baby in a Chick-fil-A bathroom last month have returned to the birthplace to introduce their newborn to the employees who helped them. Falon and Robert Griffin went back to the the fast food restaurant in San Antonio,...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com