Chick-fil-A, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Chick-fil-A, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Chick-fil-A is a steadily growing quick-service chicken restaurant chain. Their operators and team members have a daily commitment to excellence and heartfelt, personalized service which creates an atmosphere of renowned hospitality.

Note: Business Summary has been adapted from the Company's website.

Address: 5200 Buffington Rd, Atlanta, GA 30349-2945
Tel: (404) 765-8000
Fax: (404) 765-8140
Website: www.chick-fil-a.com
General Email: philip.barrett@chick-fil-a.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1964

EMPLOYEE COUNT

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ANNUAL SALES

$6,000,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [35]

BRANDS OWNED [3]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [89]

Tel: (404) 765-8000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President & COO

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CFO & SVP

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CIO & VP, Information Technology

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Chief Marketing Officer

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Chief People Officer & SVP

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President, Dwarf House & EVP

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General Counsel

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SVP, Operations

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VP, Community Affairs & Executive Director, Chick-Fil-A Foundation

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VP, Corporate Finance Services

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VP, Customer Experience

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VP, Financial Planning & Development

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VP, Treasury

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VP, Supply Chain

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VP-Restaurant Experience

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VP, Innovation & New Ventures

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VP, Corporate Services

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VP, Field Operations, West Region

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VP, Risk, Payroll & Benefits Administration

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VP, Public Relations

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VP, International

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VP, Restaurant Development

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VP-Enterprise Analytics & Enterprise Risk Mgmt

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VP-Customer Tech & Insights

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VP, Real Estate

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VP, Brand Activation

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VP, Enterprise Social Responsibility

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VP, Restaurant Financial Services

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Head, Mobile Application Development

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Executive Director, Sales & Brand Growth

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Senior Director, Information Technology Services & Support

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Senior Director, Real Estate, Restaurant Development & Supply Chain

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Senior Director, Enterprise Protection Services

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Senior Director, Restaurant Development

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Senior Director, Innovation & New Ventures

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Senior Director, Southwest Region & Field Operations

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Senior Director, Tax Accounting

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Senior Director, Production Design

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Senior Director, Information Technology Shared Services

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Marketing Director

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Director, Restaurant Marketing

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Director, Payroll Tax & Tax Technology

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Director, Restaurant Financial Reporting

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Director, Real Estate Strategy & Research

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Director, Supply Chain & Analytics

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Director, Distribution, Logistics & Inventory

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Director, Restaurant Marketing

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Director, Real Estate

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Director, Development, West Region

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Director, Food Safety Culture

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Director, Marketing Services

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Director, Customer Insights

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Director, Talent Acquisition

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Director, New Store Development

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Director, Operator Support, Organizational Planning & Project Management

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Director

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Director, Customer Technology Solutions

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Director, Corporate Communications

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Product Manager, Mobile

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Manager, Integrated Media

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Manager, Content Strategy & Public Relations

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Manager, Integrated Media

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Manager, Digital Experience

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Manager, Program Management & Supply Chain

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Manager, Creative Brand

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Manager, External Communications

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Manager, Brand Environments

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Manager, Digital Marketing

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Manager, Brand Strategy

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Manager

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Specialist, Innovation

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Coordinator, Local Marketing

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Coordinator, Market Level Marketing & Integrated Media

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Attorney

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Associate, Social Media & Digital Marketing

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Corporate Communications Manager

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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Huntington Beach, CA

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New York, NY

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Atlanta, GA

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Atlanta, GA

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Atlanta, GA

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Atlanta, GA

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San Francisco, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 22, 2018

Rodney Bullard VP, Community Affairs & Executive Director, Chick-Fil-A Foundation

Chick-fil-A Rodney Bullard to Keynote DeKalb Chamber 80th Annual Meeting

DECATUR, Ga., - Feb. 22, 2018 – Rodney Bullard, Vice President of Community Affairs at Chick-fil-A, Inc. and Executive Director of the Chick-fil-A Foundation, will serve as the keynote speaker for the DeKalb Chamber 80th Annual Meeting &...

February 21, 2018

Dan Cathy Chairman & CEO

Pinewood Forrest’s first restaurant will feel “like you’re going to a friend’s house for dinner”

Chick-fil-A CEO Dan Cathy may be the chief backer behind Fayetteville’s Pinewood Forrest—not to mention the neighboring Pinewood Atlanta Studios, the largest purpose-built studio complex in North America, outside of L.A.—but...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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