Chevron Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/12/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Chevron is an integrated energy company. The company produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including research for advanced biofuels.

Note: Business Summary has been adapted from the Company's website.

Address: 6001 Bollinger Canyon Rd, San Ramon, CA 94583
Tel: (925) 842-1000
Website: https://www.chevron.com/
General Email: comment@chevron.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1879

EMPLOYEE COUNT

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ANNUAL SALES

$110,484,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $110,215 $129,925 $200,494 -15% -35%
Gross Profit $30,626 $37,140 $55,538 -17% -33%
Operating Income $-6,216 $-3,710 $19,726 67% -118%
Net Income $-497 $4,587 $19,241 -110% -76%
Gross Margin 27% 28% 27%
Operating Income Margin -5% -2% 9%
Net Income Margin 0% 3% 9%
Cash and Cash Equivalents $6,988 $11,022 $12,785
Total Debt $46,126 $38,549 $27,818
Total Assets $260,078 $264,540 $266,026
Total Liabilitites $114,522 $111,824 $110,998
Stakeholder's Equity $145,556 $152,716 $155,028

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
0% = -0.5% x 0.4 x x 1.8 x

CORPORATE FAMILY [0]

COMPETITORS [41]

BRANDS OWNED [16]

INDUSTRY CODES

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KEY CONTACTS [78]

Tel: (925) 842-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Executive Officer

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CFO & VP

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President, Chevron Gas & Midstream & Corporate VP

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President, Asia Pacific Exploration & Production

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President, Chevron Canada Resources

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President, Chevron Lubricants

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President, Exploration & Production, Africa & Latin America

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VP & General Counsel, Tax

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General Counsel & VP

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Treasurer & VP, Corporate

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EVP, Upstream

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VP & Comptroller

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VP & General Manager, Government Affairs

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VP, Finance

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VP, Joint Ventures & Affiliates, Global

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VP, Human Resources & Corporate Services

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VP, Health, Environment & Safety

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VP, Human Resources

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VP, Policy, Government & Public Affairs

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VP, Strategic Planning

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VP, Business Development

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Head, Digital Marketing & Social Media, Brands

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General Manager, Strategic Capability

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General Manager, Investor Relations

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General Manager, Public Affairs

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General Manager, Asia Pacific Gas Commercialization

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Director, Commercial Development

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Director, Government Affairs, International

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Director, Brand & Product Line Management, Global

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Senior Manager, Advertising & Corporate Marketing

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Brand Manager, Commercial, North America

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Brand Manager, Global

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Brand Manager, Indus & Coolants

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Brand Manager, Chevron Products Company

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Brand Manager, Texaco

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Category Manager, Advertising, Print & Promotions

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Communications Manager, Chevron Downstream & Chemicals

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Communications Manager

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Manager, State Government Affairs, National

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Manager, Commercial Sector, Global

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Manager, Education & Corporate Programs, Global Social Investment

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Manager, PGPA

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Manager, Corporate Human Resources Communications

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Manager, Digital Marketing

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Manager, Media & Research

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Manager, Media Relations, Global

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Manager, Brand Communications & Consumer Lubricants, Global

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Manager, Public & Government Affairs

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Manager, Marketing Communications, Chevron Lubricants, North America

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Manager, Global Technical Development Programs

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Manager, Global Social Performance, Public Policy & Corporate Responsibility

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Manager, Social Media & Corporate Public Affairs

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Manager, Policy, Government & Public Affairs, Appalachia & Michigan

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Manager, Digital Organizational Capability

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Manager, Chevron Commercial Payment Cards

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Manager, Strategic Planning

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Manager, Brand, Product Marketing & Media, NA Lubricants

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Manager, Policy, Government & Public Affairs

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Manager, Americas Downstream Public Affairs

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Manager, Corporate Responsibility Communications, Global

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Specialist, Community Engagement

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Specialist, Marketing Qualification

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Specialist, Brand

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Specialist, Area Advertising & Promotions, East

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Specialist, Marketing, Chevron Oronite

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Specialist, Sports Partnerships

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Specialist, Media Development

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Senior Analyst, Operational

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Analyst, Corporate Business Development

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Analyst, Partnerships & Events

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Corporate Auditor

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Engineer, Rotating Equipment

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Coordinator, Operational

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Coordinator, Stakeholder Advocacy Team, National

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Representative, PGPA

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Representative, PGPA, Global

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Representative, Public Affairs

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District Sales Manager

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AGENCY RELATIONSHIPS [8]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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San Francisco, CA

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Sarasota, FL

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Philippines

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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