Chanel, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Chanel S.A. is a Luxury Goods & Jewelry shop. Their products & services include Fashion, Accessories, Fragrance, Makeup, Skincare, and Jewelry & Watches.

Note: Business Summary has been adapted from the Company's website.

Address: 9 W 57Th St Bsmt 2B, New York, NY 10019
Tel: (212) 688-5055
Tel: (800) 550-0005
Fax: (212) 752-1851
Website: www.chanel.com

EMAIL PROFILE

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STATISTICS

CORPORATE FAMILY [1]

INDUSTRY CODES

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KEY CONTACTS [36]

Tel: (212) 688-5055

Tel: (800) 550-0005

NAME/EMAIL TITLE MORE INFO

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EVP, Fashion

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SVP, Fragrance & Beauty Marketing

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SVP, Media & Customer Insights

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SVP, Fragrance Olfactive Development

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Vice President

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VP, Information Technology, Collaboration & Communications

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VP, Public Relations, Fashion, Watches & Fine Jewelry

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VP, Public Relations, Fragrance & Beauty

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VP, Graphic & Internet Design

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Head, Beauty Marketing, Makeup & Skincare

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Head, E, Business, E-Commerce & eRetail, Fragrance & Beauty

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Head, Media, Fashion, Watches & Fine Jewelry

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Head, Customer Experience Solutions Information Technology

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Head, Fragrance & Beauty Retail Innovation, Global

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Executive Director, Media, Fragrance & Beauty

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Executive Director, Fragrance Marketing

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Executive Director

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Group Director, Beauty Brand Marketing

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Group Director, Corporate CEM

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Director, Digital Marketing

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Director, Communications

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Director, Digital & E-Commerce

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Director, Regional Media & Digital

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Director, Fragrance Marketing, Women

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Associate Director, Client Engagement & Service

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Regional Manager, Visual Merchandising

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Associate, Media & Customer Insights

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Executive Media Director, Fashion, Watches & Fine Jewelry

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Assistant Media Manager

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AGENCY RELATIONSHIPS

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New York, NY

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New York, NY

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United Kingdom

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United Kingdom

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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January 14, 2018

USPTO ISSUES TRADEMARK: MADEMOISELLE J12

.....No. 5371793) was issued on Jan. 2 by the USPTO. Owner: Chanel, Inc. CORPORATION NEW YORK Chanel Legal Department 9 West 57th Street New York NEW YORK 10019. The trademark application serial number 87442698 was filed on May 9, 2017 and .....

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