Cellco Partnership Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Cellco Partnership FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Verizon Wireless is Wireless Broadband Network. The company offers the wireless consumer 3G Multimedia and 4G LTE service, as well as Global Voice and Data Services.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Verizon Way, Basking Ridge, NJ 07920
Tel: (908) 306-7000
Website: www.verizonwireless.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1984

EMPLOYEE COUNT

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ANNUAL SALES

$91,700,000,000

CORPORATE FAMILY [13]

INDUSTRY CODES

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KEY CONTACTS [69]

Tel: (908) 306-7000

NAME/EMAIL TITLE MORE INFO

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Managing Partner, Connected Solutions, Verizon Wireless

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Principal, Corporate Sustainability, Verizon Wireless

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Group President, Verizon Wireless & EVP

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SVP, Verizon Wireless

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SVP, Financial Planning & Analysis, Verizon Wireless

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SVP, Customer Service Operations & Strategy, Verizon Wireless

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SVP, Commercial Finance & Business Development

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VP, Marketing & Field Operations, Verizon Wireless

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VP, Precision Marketing, Verizon Wireless

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VP, Retail Sales & Pacific Market, Verizon Wireless

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Head, Digital Strategy, Verizon Wireless

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Head, Digital Strategy

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Head, Digital Partner Strategy & Innovation

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Head, Emerging Young Adults Marketing

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Head, Social Strategy, Verizon Wireless

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Executive Director, Channel Operations, Verizon Wireless

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Executive Director, Verizon Wireless

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Executive Director, Verizon Ventures

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Director, Verizon Wireless

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Director, Digital CRM & Direct Marketing, Verizon Wireless

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Director, Consumer Product Management & Marketing, Verizon Wireless

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Director, Marketing & Sales Operations, Verizon Wireless

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Director, Media Strategy, Verizon Wireless

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Director, New Product Development, Verizon

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Director, Marketing & Operations, Verizon Wireless

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Associate Director, Product Development, Management & Device Recycling Program

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Associate Director, Media & Sponsorships, Verizon Wireless

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Associate Director, Mobile Apps, Mobile Analytics & Machine Learning

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Associate Director, Digital Transformation, Verizon Wireless

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Associate Director, Verizon Enterprise Solutions, Verizon Wireless

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Associate Director, CRM, Verizon Wireless

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Associate Director, Precision Market Insights, Verizon Wireless

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Associate Director, Social Media, Verizon Wireless

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Senior Manager, Digital Marketing, Verizon Wireless

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Senior Manager, Digital Experiences

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Senior Manager, Data Analytics, Verizon

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Senior Manager, Creative Strategy

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Account Manager, Digital Marketing

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Marketing Manager, Multicultural & Cross, Cultural, Verizon Wireless

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Product Manager, Verizon Wireless

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Marketing Manager, National Retail Operations, Verizon Wireless

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Senior Product Manager, Verizon Wireless

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Client Partner, Connected Solutions, Verizon Wireless

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Marketing Manager, Verizon Wireless

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Client Partner, Verizon Wireless

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Manager, Digital Marketing, Engagement, Verizon Wireless

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Manager, Creative Design Operations, Verizon Wireless

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Manager, Consumer Media, Verizon Wireless

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Manager, National Sponsorships & Events, Verizon Wireless

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Manager, Data Analytics, Root Cause Analytics, Verizon Wireless

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Manager, Brand & Sponsorship Marketing, Verizon Wireless

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Manager, National Distribution, Indirect, Verizon Wireless

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Manager, Strategic Media Partnerships

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Manager, National, Employee Communications, Verizon Wireless

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Manager, Media, Sponsorships & Events, Verizon Wireless

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Manager, Media Strategy, Verizon Wireless

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Manager, E-Commerce Merchandising & Marketing, Verizon Wireless

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Manager

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Manager, Public Relations

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Manager, Solutions, Verizon Wireless

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Account Executive, Business, Verizon Wireless

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Strategist, Marketing, Digital & Direct Marketing, Verizon Wireless

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Senior Architect & Specialist, IoT, Verizon Enterprise Solutions

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Specialist, Digital CRM, Verizon Wireless

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Associate General Counsel, Marketing & Consumer Law

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Associate General Counsel, Verizon

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Engineer, Solutions, Verizon Enterprise Solutions Group

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Senior Marketing Manager

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Senior Architect, Verizon Enterprise Solutions

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Houston, TX

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Greenville, SC

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New York, NY

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Newburyport, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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February 21, 2018

Jenny Weaver Manager, Public Relations

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Ronan Dunne Group President, Verizon Wireless & EVP

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